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The Ordinary vs the purest

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and the purest are celebrated skincare lines offering distinct daily solutions. The Ordinary provides versatile serums, moisturizers, cleansers, and toners built around hyaluronic acid, glycerin, and squalane, while the purest is deeply cherished for its gentle moisturizers and thoughtfully composed formulas. The former brand fits dry skin and oily acne-prone skin best, whereas the latter suits sensitive, dry, and combination skin best. They differ primarily through their specialized active formulations compared to their consistently mild, understated performance.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The Ordinary and the purest products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs the purest products

The Ordinary vs the purest moisturizers

Questions and answers

The Ordinary or the purest: which is better?

The products on this page from The Ordinary fit dry skin, oily acne-prone skin, and mature skin best, offering a wide range of fragrance-free options compared to the purest. Hyaluronic acid helps improve skin hydration and quality.

Dermatologic Therapy, 2022

What is the difference between The Ordinary and the purest?

The products on this page by The Ordinary fit dry, oily acne-prone, and mature skin best, while the purest features just one product with added fragrance that has a High fit only for sensitive skin. The Ordinary offers a wide range of fragrance-free serums and moisturizers, whereas the purest provides a single solution.

The Ordinary or the purest: which moisturizer is better?

The products on this page show that The Ordinary offers high to superior fit levels for dry and mature skin moisturizers like Natural Moisturizing Factors + HA, while the purest features a solutions moisturizer with only an average fit for dry and mature skin. Hyaluronic acid helps improve skin quality and signs of aging.

Dermatologic Therapy, 2022

Which is more affordable, The Ordinary or the purest?

The products on this page by The Ordinary are often noted by reviewers as affordable and offering great value, whereas the purest does not feature this benefit in its reviews. Lovi rates The Ordinary with High or Superior fit levels across many skin types, while the purest has a High fit level only for sensitive skin.

Which causes fewer breakouts, The Ordinary or the purest?

The Ordinary is much better suited for acne-prone skin, as the products on this page achieve High or Superior Lovi fit levels for acne and oily skin types. In contrast, the purest offers only one moisturizer on this page, which has a Low fit level for acne-prone skin.

How does the founding year and parent company differ between The Ordinary and the purest?

The Ordinary was founded in Canada in 2016 and is owned by The Estée Lauder Companies Inc., while the purest was founded in 2020 and is owned by Evly Pharma Cosmetics.

Which brand offers a greater variety of products for skin with dark spots according to the page?

The Ordinary offers a much greater variety of products for skin with dark spots, with multiple serums and treatments rated High or Superior for that concern, whereas the purest only features a single solutions moisturizer rated Average.

How do the fragrance ingredients compare between products from The Ordinary and the purest?

Every product on the products on this page from The Ordinary lists no fragrance in its ingredients, while the purest includes fragrance in its solutions moisturizer.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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