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Beauty of Joseon vs SK-II

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and SK-II are prominent Asian skincare brands that offer nourishing moisturizers, targeted serums, restorative masks, and gentle formulations. The Korean brand features key ingredients like niacinamide, glycerin, and hyaluronic acid, while the Japanese brand is powered by pitera. Both brands suit dry sensitive skin best, yet they differ in their foundational ingredients and specific target concerns.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

SK-II is a Japanese skincare brand founded in 1980 and owned by The Procter & Gamble Company since 1991.

en.wikipedia.orgdiscoversk-ii.wixsite.comglossy.co

This page compares some of the most popular Beauty of Joseon and SK-II products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs SK-II products

People Say

Beauty of JoseonSK-II
  • Unique or pleasant texture Sometimes NotedMostly Mentioned
    • “drinks right into the skin — SK-II Facial Treatment Essence”
    • “pores became miraculously invisible — SK-II Facial Treatment Mask”
    • “silky texture that absorbs quickly — SK-II Skinpower Advanced Cream”
    • “thick but absorbs quickly — Beauty of Joseon Glow Serum”
  • Radiance and glow effect Sometimes NotedMostly Mentioned
    • “gives a glass skin look — SK-II Facial Treatment Essence”
    • “leaves me with a red carpet glow — SK-II Facial Treatment Mask”
    • “Skin looks brighter — SK-II Genoptics Spot Essence”
    • “gives a glass skin look — Beauty of Joseon Glow Serum”
  • Gentle and non-irritating formula Mostly MentionedSometimes Noted
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “Watery consistency — SK-II Facial Treatment Clear Lotion”
  • Deep hydration and moisturization Often MentionedOften Mentioned
    • “flooded my skin with moisture — SK-II Facial Treatment Mask”
    • “skin feels deeply hydrated, plump, and smoother — SK-II Skinpower Advanced Cream”
    • “Leaves skin soft, feels moisturized, does not dry out skin. — SK-II Facial Treatment Cleansing Oil”
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
  • Softens and smooths skin Sometimes NotedOften Mentioned
    • “skin feels soft as butter — SK-II Facial Treatment Essence”
    • “Smoother skin — SK-II Facial Treatment Clear Lotion”
    • “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
  • Lightweight texture Often MentionedNot noted
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “sinks in immediately — Beauty of Joseon Red Bean Water Gel”
  • Exorbitant and high price Not notedMostly Mentioned
    • “way too expensive — SK-II Facial Treatment Essence”
  • Scent and fragrance issues Often MentionedOften Mentioned
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
    • “smells like cheese — Beauty of Joseon Ground Rice and Honey Glow Mask”
    • “smells like dirty feet — SK-II Facial Treatment Essence”
    • “smells slightly like saliva — SK-II Facial Treatment Mask”
  • Causes breakouts and skin reactions Often MentionedSometimes Noted
    • “caused tiny red bumps — SK-II Facial Treatment Essence”
    • “Small bumps — SK-II Facial Treatment Clear Lotion”
    • “did break out some while adjusting — SK-II Skinpower Advanced Cream”
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”

Beauty of Joseon vs SK-II routines for dry skin

Buy SK-II routine · SAR 2,157.75 · 83% fitBuy Beauty of Joseon routine · SAR 432.98 · 82% fitSee multi-brand routine · 96% fit

Beauty of Joseon vs SK-II routines for oily skin

Buy SK-II routine · SAR 1,935.93 · 89% fitBuy Beauty of Joseon routine · SAR 484.14 · 80% fitSee multi-brand routine · 97% fit

Beauty of Joseon vs SK-II routines for combination skin

Buy SK-II routine · SAR 2,044.94 · 90% fitBuy Beauty of Joseon routine · SAR 470.18 · 81% fitSee multi-brand routine · 97% fit

Questions and answers

Beauty of Joseon or SK-II: which is better?

Beauty of Joseon is better for gentle, non-irritating formulas and lightweight textures, while SK-II offers superior deep hydration, moisturization, and radiance effects.

What is the difference between Beauty of Joseon and SK-II?

Beauty of Joseon offers gentler, more lightweight formulas that fit sensitive and dry sensitive skin well, while SK-II leans toward textures and deep hydration that fit dry sensitive, combination, and acne-prone skin.

Beauty of Joseon or SK-II for dry skin?

Both Beauty of Joseon and SK-II are a High fit for dry skin, as the products on this page provide deep hydration and moisturization with ingredients like hyaluronic acid. Topical application of hyaluronic acid helps improve skin quality and signs of skin aging.

Dermatologic Therapy, 2022

Beauty of Joseon or SK-II: which moisturizer is better?

Both Beauty of Joseon and SK-II offer moisturizers with a High routine fit for dry skin. Beauty of Joseon relies on key ingredients like niacinamide and glycerin to help provide deep hydration, while SK-II features its signature Pitera ingredient.

Antioxidants, 2021Dermatologic Therapy, 2022

Which is more affordable, Beauty of Joseon or SK-II?

When comparing Beauty of Joseon and SK-II, review themes indicate that Beauty of Joseon is noted for having an exorbitant and high price, making it a point of comparison against SK-II.

Beauty of Joseon or SK-II for oily skin?

Both Beauty of Joseon and SK-II fit oily skin at a High level, making them equally suitable options for this skin type. Beauty of Joseon is noted for its lightweight textures and pore and oil control.

Beauty of Joseon or SK-II for sensitive skin?

Both Beauty of Joseon and SK-II offer a High routine fit for sensitive skin, but Beauty of Joseon stands out for its gentle and non-irritating formula.

Beauty of Joseon or SK-II for acne-prone skin?

For acne-prone skin, SK-II is the better choice because Lovi rates its routine as Superior, compared to High for Beauty of Joseon. Niacinamide in Beauty of Joseon products also helps control skin issues.

The British Journal of Dermatology, 2002Antioxidants, 2021

Beauty of Joseon or SK-II for dry sensitive skin?

For dry sensitive skin, both Beauty of Joseon and SK-II achieve a high routine fit level on the products on this page. Lovi rates dry sensitive skin as High for Beauty of Joseon and Superior for SK-II.

Beauty of Joseon or SK-II for combination skin?

For combination skin, Lovi rates SK-II as Superior and Beauty of Joseon as High.

Beauty of Joseon or SK-II for mature skin?

For mature skin, SK-II is a better choice because Lovi rates its routine fit as High, whereas Beauty of Joseon's routine fit is Average.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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