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Anua vs SK-II

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and SK-II are skincare brands rooted in different traditions, with the former founded in 2019 and the latter established in 1980. The Korean label features cleansers, moisturizers, toners, and serums powered by heartleaf, niacinamide, and hyaluronic acid, whereas the Japanese house is cherished for nourishing moisturizers, targeted serums, restorative masks, clarifying toners, and gentle formulations driven by pitera. Both cater well to combination skin, but the first option suits oily acne-prone complexions best, while the second fits dry sensitive skin due to its balancing nature. They differ primarily in their core ingredients and targeted skin types, as well as their parent companies, which are The Founders Inc. and The Procter & Gamble Company.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

prnewswire.comkedglobal.comtracxn.comv.daum.net

SK-II is a Japanese skincare brand founded in 1980 and owned by The Procter & Gamble Company since 1991.

en.wikipedia.orgdiscoversk-ii.wixsite.comglossy.co

This page compares some of the most popular Anua and SK-II products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs SK-II products

People Say

AnuaSK-II
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “leaves skin plump — Anua Rice 70 Glow Milky Toner”
    • “flooded my skin with moisture — SK-II Facial Treatment Mask”
    • “skin feels deeply hydrated, plump, and smoother — SK-II Skinpower Advanced Cream”
  • Lightweight and Fast Absorbing Texture Often MentionedOften Mentioned
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
    • “Feels like water, not heavy oil — Anua Heartleaf Pore Control Cleansing Oil”
    • “drinks right into the skin — SK-II Facial Treatment Essence”
    • “Absorbs into the skin quickly. — SK-II Genoptics Ultraura Essence”
  • Glass Skin Glow and Radiance Sometimes NotedMostly Mentioned
    • “gives a glass skin look — SK-II Facial Treatment Essence”
    • “leaves me with a red carpet glow — SK-II Facial Treatment Mask”
    • “My skin is glowing now. — SK-II Genoptics Ultraura Essence”
    • “glass-like glow — Anua Rice 70 Glow Milky Toner”
  • Improves Skin Texture Often MentionedOften Mentioned
    • “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
    • “skin feels so smooth — Anua BHA 2% Gentle Exfoliating Toner”
    • “skin feels soft as butter — SK-II Facial Treatment Essence”
    • “pores became miraculously invisible — SK-II Facial Treatment Mask”
  • Brightening and Dark Spots Often MentionedSometimes Noted
    • “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
    • “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
    • “Skin looks brighter — SK-II Genoptics Spot Essence”
    • “Reduced sun spots — SK-II Genoptics Spot Essence”
  • Soothes Redness and Barrier Support Often MentionedRarely Noted
    • “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
    • “calmed my red spots — Anua Heartleaf 77% Clear Pad”
    • “didn't sensitize my skin — Anua BHA 2% Gentle Exfoliating Toner”
    • “Great for sensitive — SK-II Genoptics Spot Essence”
  • High Price and Value Concerns Rarely NotedMostly Mentioned
    • “price feels way too high — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “small size, the price is expensive — Anua Rice Enzyme Brightening Cleansing Powder”
    • “bottle too small — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “way too expensive — SK-II Facial Treatment Essence”
  • Visible Results and Slow Efficacy Sometimes NotedOften Mentioned
    • “Did absolutely nothing — Anua Heartleaf 77% Soothing Toner”
    • “not instant fix — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “Did nothing for my skin. — Anua Niacinamide 10% + TXA 4% Serum”
    • “did absolutely nothing — SK-II Facial Treatment Essence”
  • Breakouts and Acne Often MentionedRarely Noted
    • “caused tiny red bumps — SK-II Facial Treatment Essence”
    • “Small bumps — SK-II Facial Treatment Clear Lotion”
    • “did break out some while adjusting — SK-II Skinpower Advanced Cream”
    • “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”

Anua vs SK-II routines for dry skin

Buy SK-II routine · SAR 2,157.75 · 83% fitBuy Anua routine · SAR 599.64 · 78% fitSee multi-brand routine · 96% fit

Anua vs SK-II routines for oily skin

Buy SK-II routine · SAR 1,935.93 · 89% fitBuy Anua routine · SAR 508.48 · 81% fitSee multi-brand routine · 97% fit

Anua vs SK-II routines for combination skin

Buy SK-II routine · SAR 2,044.94 · 90% fitBuy Anua routine · SAR 494.34 · 82% fitSee multi-brand routine · 97% fit

Questions and answers

Anua or SK-II: which is better?

Both Anua and SK-II are good options, as both brands achieve a High routine fit for dry skin, oily skin, sensitive skin, mature skin, skin with dark spots, and oily acne-prone skin on the products on this page. Reviewers note that Anua does better for soothing redness and barrier support, while SK-II performs better for glass skin glow and radiance.

What is the difference between Anua and SK-II?

Anua products on this page focus on key ingredients like heartleaf and niacinamide to help soothe redness and brighten skin, whereas SK-II relies on Pitera to deliver a glass skin glow and radiance. Both brands perform equally well for hydration and texture improvement, but Anua is better for soothing support while SK-II takes the lead in glass skin glow.

Anua or SK-II for dry skin?

Anua and SK-II are both a High fit for dry skin on the products on this page. Hydration and moisture performance are rated equal between the two brands.

Anua or SK-II: which moisturizer is better?

Both Anua and SK-II offer moisturizers with a High routine fit for dry skin on the products on this page. Anua focuses on soothing and barrier support, while SK-II features Pitera for radiance.

Which is more affordable, Anua or SK-II?

When it comes to affordability, Anua is the brand that does better, whereas high price and value concerns are noted for Anua.

Between Anua and SK-II, which brand performs better for combination skin?

Both brands are great choices for combination skin, with Anua offering a High Lovi fit level and SK-II offering a Superior Lovi fit level.

Which brand has better options for soothing redness and barrier support, Anua or SK-II?

Anua does better for soothing redness and barrier support among the products on this page. Reviewers note that Anua stands out for its soothing and barrier support in moisturizers.

How do the founding years and countries of origin compare between Anua and SK-II?

Anua was founded in 2019 in South Korea, whereas SK-II was founded earlier in 1980 in Japan.

Anua or SK-II for oily skin?

Anua and SK-II are both a High fit for oily skin. The products on this page list no fragrance in their ingredients.

Anua or SK-II for sensitive skin?

Anua and SK-II are both a High fit for sensitive skin on Lovi. Both brands feature fragrance-free product formulations across the items on this page.

Anua or SK-II for acne-prone skin?

Both Anua and SK-II are good options for acne-prone skin, with the products on this page offering high levels of routine fit for this skin type. Anua features popular soothing ingredients like heartleaf and niacinamide, while SK-II focuses on Pitera.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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