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The Ordinary vs Asarai

The Ordinary and Asarai are skincare brands offering thoughtfully curated formulas designed to support everyday radiance. The Ordinary focuses on targeted serums, moisturizers, cleansers, and toners built around hyaluronic acid, glycerin, and squalane, while the brand is cherished for nutrient-rich clay masks and deeply restorative botanical formulas. Both options suit sensitive, dry, and combination skin, though they differ through Asarai emphasizing mindful rituals and gentle nourishment compared to the Canadian brand's clinical ingredient approach.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The Ordinary and Asarai products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

The Ordinary or Asarai: which is better?

The Ordinary offers a much larger variety of targeted treatments with high fit levels for sensitive, dry sensitive, and oily skin, whereas Asarai features only a single mask on this page.

What is the difference between The Ordinary and Asarai?

The Ordinary offers a large range of fragrance-free serums, toners, and moisturizers that fit sensitive, dry sensitive, and oily skin best, whereas Asarai features just a single face mask on this page.

Which is more affordable, The Ordinary or Asarai?

The products on this page by The Ordinary are often noted by reviewers as affordable and great value serums, whereas Asarai has only a single mask featured on this page and no pricing data is listed for it.

Which causes fewer breakouts, The Ordinary or Asarai?

The Ordinary offers multiple acne-clearing serums and products on this page that help reduce breakouts, while Asarai features only a single face mask on its page without specific breakout-focused routines. Reviewers often note that The Ordinary's serums help clear acne effectively.

Which brand has been on the market longer, The Ordinary or Asarai?

The Ordinary has been on the market longer, having been founded in Canada in 2016, whereas Asarai was founded in 2018.

Do any products from either The Ordinary or Asarai contain fragrance?

Every product from both The Ordinary and Asarai lists no fragrance in its ingredients.

How many products are listed for Asarai compared to The Ordinary on the page?

The products on this page show that The Ordinary offers a wide selection of thirty-three skincare items, whereas Asarai lists only one product.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.