Beauty of Joseon vs Elemis
Beauty of Joseon and Elemis are two celebrated skincare brands that offer thoughtfully formulated serums, moisturizers, and more for various skin types. Beauty of Joseon is loved for featuring key ingredients like niacinamide, glycerin, and hyaluronic acid that suit sensitive skin and dry sensitive skin best, while Elemis harnesses nourishing ingredients like glycerin and shea to suit mature skin and dry sensitive skin best. The Korean brand differs by focusing on gentle formulations that improve wrinkles, reduce skin hyperpidmentation, increase skin hydration and barrier function, and lengthen the anti-wrinkle effect of toxins, whereas the British brand relies on deeply conditioning components that actively support skin health, as glycerin significantly increases skin hydration and improves barrier function, and shea butter reduces inflammation and relieves skin pruritus.
Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.
kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com
Elemis is a British skincare brand founded in 1989 and owned by L'Occitane Group since 2019.
elemis.comau.elemis.comen.wikipedia.org
This page compares some of the most popular Beauty of Joseon and Elemis products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Beauty of Joseon vs Elemis products
People Say
Texture and Absorption Mostly MentionedMostly Mentioned
- “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
- “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
- “Absorbs almost immediately, and my skin feels well hydrated all day. — Elemis Pro-Collagen Marine Cream”
- “whipped silk feel — Elemis Superfood Midnight Facial”
Hydration and Moisture Mostly MentionedMostly Mentioned
- “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
- “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
- “The cream really hydrates and my face looks amazing. — Elemis Pro-Collagen Night Cream”
- “Quenches thirsty skin... immediate improvement. — Elemis Pro-Collagen Marine Cream”
Gentle and Non-Irritating Formulas Mostly MentionedSometimes Noted
- “no irritation at all — Beauty of Joseon Revive Eye Serum”
- “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
- “doesn't irritate my sensitive skin — Beauty of Joseon Apricot Blossom Peeling Gel”
- “no stinging or redness — Elemis Papaya Enzyme Peel”
Glow and Radiance Sometimes NotedSometimes Noted
- “gives a glass skin look — Beauty of Joseon Glow Serum”
- “Gives me that chok-chok dewy look — Beauty of Joseon Dynasty Cream”
- “healthy glow — Elemis Dynamic Resurfacing Facial Pads”
- “instantly fresh glow — Elemis Dynamic Resurfacing Facial Wash”
Softening and Smoothing Rarely NotedOften Mentioned
- “baby soft — Elemis Dynamic Resurfacing Facial Pads”
- “skin feels baby soft — Elemis Papaya Enzyme Peel”
- “skin feels baby-soft — Elemis Dynamic Resurfacing Facial Wash”
- “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
Cleansing and Makeup Removal Sometimes NotedSometimes Noted
- “melts waterproof mascara — Beauty of Joseon Ginseng Cleansing Oil”
- “melts away sunscreen easily — Beauty of Joseon Radiance Cleansing Balm”
- “melts waterproof mascara — Elemis Pro-Collagen Cleansing Balm”
- “face feels super clean — Elemis Dynamic Resurfacing Facial Wash”
High Price Point Not notedMostly Mentioned
- “Complete waste of money for me. — Elemis Pro-Collagen Marine Cream”
Breakouts and Skin Reactions Often MentionedSometimes Noted
- “Developed milia and closed comedones. — Elemis Pro-Collagen Marine Cream”
- “caused cystic acne — Elemis Pro-Collagen Cleansing Balm”
- “terrible spots — Elemis Dynamic Resurfacing Facial Pads”
- “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
Unpleasant Scent and Dislikes Often MentionedRarely Noted
- “smell is overpowering — Elemis Dynamic Resurfacing Facial Wash”
- “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
Beauty of Joseon vs Elemis routines for dry skin
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Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
SAR 39.66
-
Hydrating Toner
Ginseng Essence Water
Morning
SAR 40.00
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
SAR 38.00
-
SPF
Relief Sun: Rice + Probiotics
Morning
SAR 59.99
-
Pre-Cleanser
Ginseng Cleansing Oil
Evening · Once a week
SAR 31.96
-
Cleansing Toner
Green Plum Refreshing Toner
Evening
SAR 43.00
-
Serum or Treatment
Glow Serum
Evening · Once a week
SAR 35.52
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
SAR 130.30
-
Nourishing Mask
Centella Asiatica Calming Mask
Once a week
SAR 14.55
-
Cleanser
Dynamic Resurfacing Facial Wash
Morning · Evening · Once a week
SAR 188.68
-
Moisturizer
Pro-Collagen Night Cream
Morning · Evening · Once a week
SAR 1,247.00
-
SPF
Pro-Collagen Marine Cream
Morning
SAR 563.68
-
Pre-Cleanser
Pro-Collagen Cleansing Balm
Evening · Once a week
SAR 368.47
-
Cleansing Toner
Balancing Lavender Toner
Evening
SAR 432.00
-
Serum or Treatment
Pro-Collagen Glow Boost Exfoliator
Evening · Once a week
SAR 477.00
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
SAR 130.30
-
Nourishing Mask
Mediheal Watermide Essential Mask
Once a week
SAR 234.73
Buy Beauty of Joseon routine · SAR 432.98 · 82% fit
Buy Elemis routine · SAR 3,641.86 · 82% fitSee multi-brand routine · 96% fit
Beauty of Joseon vs Elemis routines for oily skin
-
Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
SAR 39.66
-
Hydrating Toner
Ginseng Essence Water
Morning · Once a week
SAR 40.00
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
SAR 38.00
-
SPF
Relief Sun: Rice + Probiotics
Morning
SAR 59.99
-
Pre-Cleanser
Ginseng Cleansing Oil
Evening · Once a week
SAR 31.96
-
Cleansing Toner
Green Plum Refreshing Toner
Evening
SAR 43.00
-
Serum or Treatment
Glow Serum
Evening · Once a week
SAR 35.52
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
SAR 157.51
-
Cleansing Mask
Red Bean Refreshing Pore Mask
Once a week
SAR 38.50
-
Cleanser
Dynamic Resurfacing Facial Wash
Morning · Evening · Once a week
SAR 188.68
-
Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
SAR 53.04
-
Moisturizer
Pro-Collagen Marine Cream
Morning · Evening · Once a week
SAR 563.68
-
Pre-Cleanser
Pro-Collagen Cleansing Balm
Evening · Once a week
SAR 368.47
-
Cleansing Toner
Balancing Lavender Toner
Evening
SAR 432.00
-
Serum or Treatment
Papaya Enzyme Peel
Evening · Once a week
SAR 291.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
SAR 157.51
-
Cleansing Mask
Goldfaden MD Facial Detox Mask
Once a week
SAR 328.29
Buy Beauty of Joseon routine · SAR 484.14 · 80% fit
Buy Elemis routine · SAR 2,382.67 · 77% fitSee multi-brand routine · 97% fit
Beauty of Joseon vs Elemis routines for combination skin
-
Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
SAR 39.66
-
Hydrating Toner
Ginseng Essence Water
Morning · Once a week
SAR 40.00
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
SAR 38.00
-
SPF
Relief Sun: Rice + Probiotics
Morning
SAR 59.99
-
Pre-Cleanser
Radiance Cleansing Balm
Evening · Once a week
SAR 18.00
-
Cleansing Toner
Green Plum Refreshing Toner
Evening
SAR 43.00
-
Serum or Treatment
Glow Serum
Evening · Once a week
SAR 35.52
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
SAR 157.51
-
Cleansing Mask
Red Bean Refreshing Pore Mask
Once a week
SAR 38.50
-
Cleanser
Dynamic Resurfacing Facial Wash
Morning · Evening · Once a week
SAR 188.68
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
SAR 166.90
-
Moisturizer
Pro-Collagen Marine Cream
Morning · Evening · Once a week
SAR 563.68
-
Pre-Cleanser
Pro-Collagen Cleansing Balm
Evening · Once a week
SAR 368.47
-
Cleansing Toner
Balancing Lavender Toner
Evening
SAR 432.00
-
Serum or Treatment
Papaya Enzyme Peel
Evening · Once a week
SAR 291.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
SAR 157.51
-
Cleansing Mask
KORA Organics Turmeric Brightening & Exfoliating Mask
Once a week
SAR 168.77
Buy Beauty of Joseon routine · SAR 470.18 · 81% fit
Buy Elemis routine · SAR 2,337.01 · 79% fitSee multi-brand routine · 97% fit
Questions and answers
Beauty of Joseon or Elemis: which is better?
Beauty of Joseon and Elemis match each other well across most skin types, but Beauty of Joseon is a better fit for sensitive skin due to its gentler formulas and fragrance-free products. Elemis takes the lead for mature skin and smoother texture, though it comes at a higher price point.
What is the difference between Beauty of Joseon and Elemis?
Beauty of Joseon helps provide gentler, fragrance-free formulas that are less likely to cause irritation, whereas Elemis often features luxurious textures with stronger fragrances and a higher price point. Both brands offer products on this page that support skin hydration and radiant glows effectively.
Beauty of Joseon or Elemis for dry skin?
Both Beauty of Joseon and Elemis fit dry skin well, offering a High routine fit on this page. Beauty of Joseon relies on fragrance-free formulas with key ingredients like hyaluronic acid and glycerin, whereas Elemis products on this page often feature added fragrance.
Beauty of Joseon or Elemis: which cleanser is better?
Both Beauty of Joseon and Elemis offer cleansers with similar performance on this page, as both brands achieve equal ratings for cleansing and makeup removal. However, Beauty of Joseon may be better for sensitive skin due to its gentle, non-irritating formulas.
Which is more affordable, Beauty of Joseon or Elemis?
Beauty of Joseon is more affordable, as Elemis frequently faces reviews highlighting a high price point.
Beauty of Joseon or Elemis for oily skin?
Both Beauty of Joseon and Elemis have a High fit for oily skin. Reviewers often mention that Beauty of Joseon offers lightweight and fast-absorbing toners with pore and oil control.
Beauty of Joseon or Elemis: which moisturizer is better?
Both Beauty of Joseon and Elemis offer moisturizers that help deliver deep hydration, with Beauty of Joseon being fragrance-free and Elemis featuring luxurious textures.
Beauty of Joseon or Elemis for sensitive skin?
Beauty of Joseon is a better choice for sensitive skin because the products on this page list no fragrance and Lovi rates the brand-focused routine as High for sensitive skin. Reviewers often mention its formulas as gentle and non-irritating.
Beauty of Joseon or Elemis for acne-prone skin?
Both Beauty of Joseon and Elemis offer products that provide a High routine fit for acne-prone skin, with Beauty of Joseon specifically noted for having gentler formulas. Shoppers should note that the products on this page for Beauty of Joseon feature no added fragrance, whereas most Elemis items contain fragrance.
Beauty of Joseon or Elemis for mature skin?
Elemis is a better fit for mature skin, achieving a High routine fit compared to Beauty of Joseon which averages an Average fit on this page.
Beauty of Joseon or Elemis for skin with dark spots?
Both Beauty of Joseon and Elemis fit skin with dark spots at a High level on this page. Beauty of Joseon uses key ingredients like niacinamide, which helps reduce cutaneous pigmentation, while keeping every product free of added fragrance.
Beauty of Joseon or Elemis for dry sensitive skin?
Both Beauty of Joseon and Elemis have a High fit for dry sensitive skin on the products on this page. Beauty of Joseon stands out for being more gentle and non-irritating, while Elemis is often chosen for its luxurious texture and rich hydration.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Safety evaluation of topical applications of ethanol on the skin and inside the oral cavity
Cutaneous photoprotection from ultraviolet injury by green tea polyphenols
Bacterial cellulose membranes as drug delivery systems: an in vivo skin compatibility study
Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling
Microneedling by dermapen and glycolic acid peel for the treatment of acne scars: Comparative study
Topical beta-carotene protects against infra-red-light-induced free radicals
A Rose Extract Protects the Skin against Stress Mediators: A Potential Role of Olfactory Receptors
Supramolecular collagen nanoparticles for anti-wrinkle, skin whitening, and moisturizing effects
Novel beads made of alpha-cyclodextrin and oil for topical delivery of a lipophilic drug
A study of anti-wrinkle functions and improvement of cream with Phaseolus angularis
Comparative measurement of hydration effects of herbal moisturizers
Topical Almond Oil for Prevention of Pressure Injuries: A Single-Blinded Comparison Study
Skin recovery by Lavandula angustifolia leaf callus extract: Redox control of Nrf2 signaling
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Formulation and evaluation of exotic fat based cosmeceuticals for skin repair
Hippophae rhamnoides oil-in-water (O/W) emulsion improves barrier function in healthy human subjects
Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery
Effects of fermented tea seed oil on the skin lipid barrier and microbiome of sensitive skin
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-

Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
-

Medical Board, Medical Advisor
Dermatology MD
-

Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
-

Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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