🇮🇹Italy

Beauty of Joseon vs Elemis

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Elemis are established skincare brands offering curated formulations for daily routines. The former is loved for serums, masks, moisturizers, and sunscreens featuring niacinamide, glycerin, and hyaluronic acid, suiting dry and sensitive skin best with gentle care. Conversely, the latter is celebrated for nourishing serums, rich moisturizers, gentle cleansers, and refining toners that weave together glycerin and shea, suiting dry and mature skin best with restorative qualities. These lines differ through distinct star ingredients and heritages, as the Korean brand was founded in 2016 and uses niacinamide for wrinkles and hyperpigmentation, while the British brand was founded in 1989 and uses shea butter to reduce inflammation and relieve skin pruritus.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

Elemis is a British skincare brand founded in 1989 and owned by L'Occitane Group since 2019.

elemis.comau.elemis.comen.wikipedia.org

This page compares some of the most popular Beauty of Joseon and Elemis products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Elemis products

People Say

Beauty of JoseonElemis
  • Texture and Absorption Mostly MentionedMostly Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “Absorbs almost immediately, and my skin feels well hydrated all day. — Elemis Pro-Collagen Marine Cream”
    • “whipped silk feel — Elemis Superfood Midnight Facial”
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “The cream really hydrates and my face looks amazing. — Elemis Pro-Collagen Night Cream”
    • “Quenches thirsty skin... immediate improvement. — Elemis Pro-Collagen Marine Cream”
  • Gentle and Non-Irritating Formulas Mostly MentionedSometimes Noted
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “doesn't irritate my sensitive skin — Beauty of Joseon Apricot Blossom Peeling Gel”
    • “no stinging or redness — Elemis Papaya Enzyme Peel”
  • Glow and Radiance Sometimes NotedSometimes Noted
    • “gives a glass skin look — Beauty of Joseon Glow Serum”
    • “Gives me that chok-chok dewy look — Beauty of Joseon Dynasty Cream”
    • “healthy glow — Elemis Dynamic Resurfacing Facial Pads”
    • “instantly fresh glow — Elemis Dynamic Resurfacing Facial Wash”
  • Softening and Smoothing Rarely NotedOften Mentioned
    • “baby soft — Elemis Dynamic Resurfacing Facial Pads”
    • “skin feels baby soft — Elemis Papaya Enzyme Peel”
    • “skin feels baby-soft — Elemis Dynamic Resurfacing Facial Wash”
    • “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
  • Cleansing and Makeup Removal Sometimes NotedSometimes Noted
    • “melts waterproof mascara — Beauty of Joseon Ginseng Cleansing Oil”
    • “melts away sunscreen easily — Beauty of Joseon Radiance Cleansing Balm”
    • “melts waterproof mascara — Elemis Pro-Collagen Cleansing Balm”
    • “face feels super clean — Elemis Dynamic Resurfacing Facial Wash”
  • High Price Point Not notedMostly Mentioned
    • “Complete waste of money for me. — Elemis Pro-Collagen Marine Cream”
  • Breakouts and Skin Reactions Often MentionedSometimes Noted
    • “Developed milia and closed comedones. — Elemis Pro-Collagen Marine Cream”
    • “caused cystic acne — Elemis Pro-Collagen Cleansing Balm”
    • “terrible spots — Elemis Dynamic Resurfacing Facial Pads”
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
  • Unpleasant Scent and Dislikes Often MentionedRarely Noted
    • “smell is overpowering — Elemis Dynamic Resurfacing Facial Wash”
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”

Beauty of Joseon vs Elemis routines for dry skin

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Beauty of Joseon vs Elemis routines for oily skin

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Beauty of Joseon vs Elemis routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

Beauty of Joseon or Elemis: which is better?

Beauty of Joseon is better for gentle, non-irritating formulas, while Elemis is better for softening and smoothing. Niacinamide helps reduce cutaneous pigmentation and suppress melanosome transfer.

The British Journal of Dermatology, 2002Antioxidants, 2021

What is the difference between Beauty of Joseon and Elemis?

Beauty of Joseon focuses on gentle, fragrance-free formulas with key ingredients like niacinamide and ginseng, while Elemis often features strong fragrances and a higher price point across the products on this page. Topical niacinamide helps reduce cutaneous pigmentation and controls skin aging.

The British Journal of Dermatology, 2002Antioxidants, 2021

Beauty of Joseon or Elemis for dry skin?

Both Beauty of Joseon and Elemis are a High fit for dry skin. Beauty of Joseon helps provide gentle formulations with key ingredients like hyaluronic acid and glycerin, while Elemis offers hydrating moisturizers that help deliver deep moisture.

Dermatologic Therapy, 2022

Beauty of Joseon or Elemis: which cleanser is better?

Both Beauty of Joseon and Elemis offer cleansers on this page that are suitable for various skin types, but Beauty of Joseon stands out for having gentler and less irritating formulas. The products on this page for Beauty of Joseon also list no fragrance in their ingredients, whereas several Elemis cleansers contain added fragrance.

Which is more affordable, Beauty of Joseon or Elemis?

Beauty of Joseon is more affordable, as Elemis has reviewers mostly mentioning a high price point. Review themes note that Beauty of Joseon does better on the high price point comparison.

Which brand uses fragrance in more of its products, Beauty of Joseon or Elemis?

Elemis uses fragrance in more of its products on this page, whereas Beauty of Joseon lists no fragrance in every product.

Beauty of Joseon or Elemis: which is better for mature skin?

Elemis is better for mature skin, achieving a High routine fit level compared to Beauty of Joseon's Average fit. Elemis features specialized options like the Pro-Collagen Marine Cream, which is rated as a Superior fit for mature skin.

What are the key ingredients found across Beauty of Joseon products compared to Elemis?

Beauty of Joseon features Niacinamide, Glycerin, Hyaluronic acid, and Ginseng across the products on this page, whereas Elemis highlights Glycerin and Shea butter. Niacinamide helps control skin aging and pigmentation.

Antioxidants, 2021

Beauty of Joseon or Elemis for oily skin?

Beauty of Joseon is the better fit for oily skin, offering a High routine fit compared to Elemis, which has an Average fit.

Beauty of Joseon or Elemis: which moisturizer is better?

Both brands offer moisturizers that deliver deep hydration and a radiant glow, but Beauty of Joseon helps provide gentler formulas with no fragrance listed across the products on this page, whereas Elemis is often noted for a higher price point and occasional strong fragrance.

Beauty of Joseon or Elemis for sensitive skin?

Beauty of Joseon is a great fit for sensitive skin, offering High routine fit on Lovi and fragrance-free formulas across the products on this page. Elemis also has a High routine fit for sensitive skin on Lovi, though many of its products include added fragrance.

Beauty of Joseon or Elemis for acne-prone skin?

Both Beauty of Joseon and Elemis feature routines that fit acne-prone skin at a High level. Beauty of Joseon is noted for being more gentle and non-irritating, while Elemis products on this page more frequently mention strong fragrance and skin irritation.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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