Beauty of Joseon vs Elemis
Beauty of Joseon and Elemis are established skincare brands offering curated formulations for daily routines. The former is loved for serums, masks, moisturizers, and sunscreens featuring niacinamide, glycerin, and hyaluronic acid, suiting dry and sensitive skin best with gentle care. Conversely, the latter is celebrated for nourishing serums, rich moisturizers, gentle cleansers, and refining toners that weave together glycerin and shea, suiting dry and mature skin best with restorative qualities. These lines differ through distinct star ingredients and heritages, as the Korean brand was founded in 2016 and uses niacinamide for wrinkles and hyperpigmentation, while the British brand was founded in 1989 and uses shea butter to reduce inflammation and relieve skin pruritus.
Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.
kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com
Elemis is a British skincare brand founded in 1989 and owned by L'Occitane Group since 2019.
elemis.comau.elemis.comen.wikipedia.org
This page compares some of the most popular Beauty of Joseon and Elemis products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Beauty of Joseon vs Elemis products
People Say
Texture and Absorption Mostly MentionedMostly Mentioned
- “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
- “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
- “Absorbs almost immediately, and my skin feels well hydrated all day. — Elemis Pro-Collagen Marine Cream”
- “whipped silk feel — Elemis Superfood Midnight Facial”
Hydration and Moisture Mostly MentionedMostly Mentioned
- “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
- “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
- “The cream really hydrates and my face looks amazing. — Elemis Pro-Collagen Night Cream”
- “Quenches thirsty skin... immediate improvement. — Elemis Pro-Collagen Marine Cream”
Gentle and Non-Irritating Formulas Mostly MentionedSometimes Noted
- “no irritation at all — Beauty of Joseon Revive Eye Serum”
- “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
- “doesn't irritate my sensitive skin — Beauty of Joseon Apricot Blossom Peeling Gel”
- “no stinging or redness — Elemis Papaya Enzyme Peel”
Glow and Radiance Sometimes NotedSometimes Noted
- “gives a glass skin look — Beauty of Joseon Glow Serum”
- “Gives me that chok-chok dewy look — Beauty of Joseon Dynasty Cream”
- “healthy glow — Elemis Dynamic Resurfacing Facial Pads”
- “instantly fresh glow — Elemis Dynamic Resurfacing Facial Wash”
Softening and Smoothing Rarely NotedOften Mentioned
- “baby soft — Elemis Dynamic Resurfacing Facial Pads”
- “skin feels baby soft — Elemis Papaya Enzyme Peel”
- “skin feels baby-soft — Elemis Dynamic Resurfacing Facial Wash”
- “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
Cleansing and Makeup Removal Sometimes NotedSometimes Noted
- “melts waterproof mascara — Beauty of Joseon Ginseng Cleansing Oil”
- “melts away sunscreen easily — Beauty of Joseon Radiance Cleansing Balm”
- “melts waterproof mascara — Elemis Pro-Collagen Cleansing Balm”
- “face feels super clean — Elemis Dynamic Resurfacing Facial Wash”
High Price Point Not notedMostly Mentioned
- “Complete waste of money for me. — Elemis Pro-Collagen Marine Cream”
Breakouts and Skin Reactions Often MentionedSometimes Noted
- “Developed milia and closed comedones. — Elemis Pro-Collagen Marine Cream”
- “caused cystic acne — Elemis Pro-Collagen Cleansing Balm”
- “terrible spots — Elemis Dynamic Resurfacing Facial Pads”
- “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
Unpleasant Scent and Dislikes Often MentionedRarely Noted
- “smell is overpowering — Elemis Dynamic Resurfacing Facial Wash”
- “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
Beauty of Joseon vs Elemis routines for dry skin
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Cleanser
Dynamic Resurfacing Facial Wash
Morning · Evening · Once a week
$57.00
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Hydrating Toner
Pyunkang Yul Calming Deep Moisture Toner
Morning
$16.99
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Moisturizer
Pro-Collagen Night Cream
Morning · Evening · Once a week
$153.00
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SPF
Pro-Collagen Marine Cream
Morning
$150.00
-
Pre-Cleanser
Pro-Collagen Cleansing Balm
Evening · Once a week
$75.00
-
Serum or Treatment
Pro-Collagen Glow Boost Exfoliator
Evening · Once a week
$84.00
-
Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
$22.00
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Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
$13.00
-
Hydrating Toner
Ginseng Essence Water
Morning
$17.79
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
$17.00
-
SPF
Relief Sun: Rice + Probiotics
Morning
$18.85
-
Pre-Cleanser
Ginseng Cleansing Oil
Evening · Once a week
$20.00
-
Serum or Treatment
Glow Serum
Evening · Once a week
$16.75
-
Nourishing Mask
Centella Asiatica Calming Mask
Once a week
$25.00
Buy Elemis routine · $557.99 · 88% fit
Buy Beauty of Joseon routine · $128.39 · 87% fitSee multi-brand routine · 99% fit
Beauty of Joseon vs Elemis routines for oily skin
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Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
$13.00
-
Hydrating Toner
Ginseng Essence Water
Morning · Once a week
$17.79
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
$17.00
-
SPF
Relief Sun: Rice + Probiotics
Morning
$18.85
-
Pre-Cleanser
Ginseng Cleansing Oil
Evening · Once a week
$20.00
-
Cleansing Toner
Green Plum Refreshing Toner
Evening
$18.00
-
Serum or Treatment
Glow Serum
Evening · Once a week
$16.75
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
$69.00
-
Cleansing Mask
Red Bean Refreshing Pore Mask
Once a week
$20.00
-
Cleanser
Dynamic Resurfacing Facial Wash
Morning · Evening · Once a week
$57.00
-
Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
$15.60
-
Moisturizer
Pro-Collagen Marine Cream
Morning · Evening · Once a week
$150.00
-
Pre-Cleanser
Pro-Collagen Cleansing Balm
Evening · Once a week
$75.00
-
Cleansing Toner
Balancing Lavender Toner
Evening
$44.00
-
Serum or Treatment
Papaya Enzyme Peel
Evening · Once a week
$45.90
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
$69.00
-
Cleansing Mask
Revision Skincare Black Mask
Once a week
$79.00
Buy Beauty of Joseon routine · $210.39 · 80% fit
Buy Elemis routine · $535.50 · 77% fitSee multi-brand routine · 98% fit
Beauty of Joseon vs Elemis routines for combination skin
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Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
$13.00
-
Hydrating Toner
Ginseng Essence Water
Morning · Once a week
$17.79
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
$17.00
-
SPF
Relief Sun: Rice + Probiotics
Morning
$18.85
-
Pre-Cleanser
Radiance Cleansing Balm
Evening · Once a week
$19.00
-
Cleansing Toner
Green Plum Refreshing Toner
Evening
$18.00
-
Serum or Treatment
Glow Serum
Evening · Once a week
$16.75
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
$69.00
-
Cleansing Mask
Red Bean Refreshing Pore Mask
Once a week
$20.00
-
Cleanser
Dynamic Resurfacing Facial Wash
Morning · Evening · Once a week
$57.00
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
$25.60
-
Moisturizer
Pro-Collagen Marine Cream
Morning · Evening · Once a week
$150.00
-
Pre-Cleanser
Pro-Collagen Cleansing Balm
Evening · Once a week
$75.00
-
Cleansing Toner
Balancing Lavender Toner
Evening
$44.00
-
Serum or Treatment
Papaya Enzyme Peel
Evening · Once a week
$45.90
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
$69.00
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
$58.00
Buy Beauty of Joseon routine · $209.39 · 81% fit
Buy Elemis routine · $524.50 · 79% fitSee multi-brand routine · 97% fit
Questions and answers
Beauty of Joseon or Elemis: which is better?
Beauty of Joseon and Elemis both fit most skin types well, but Beauty of Joseon is a better choice if you want fragrance-free formulas and gentler care, while Elemis stands out for mature skin and smoothing results.
What is the difference between Beauty of Joseon and Elemis?
Beauty of Joseon and Elemis both offer high routine fit across most skin types, but Beauty of Joseon is noted for gentler, fragrance-free formulas, while Elemis leans toward mature skin care and often includes fragrance. Additionally, the products on this page feature key ingredients like niacinamide in Beauty of Joseon and shea butter in Elemis.
Beauty of Joseon or Elemis for dry skin?
Both Beauty of Joseon and Elemis fit dry skin at a High level. Beauty of Joseon offers fragrance-free options that help with gentle hydration, while Elemis products on this page often provide deep moisturization with a luxurious feel.
Beauty of Joseon or Elemis: which cleanser is better?
Both Beauty of Joseon and Elemis offer cleansers with a High fit level for most skin types on this page. Reviewers note that Beauty of Joseon is better for gentle, non-irritating formulas.
Which is more affordable, Beauty of Joseon or Elemis?
Beauty of Joseon is more affordable, as Elemis has a high price point. Reviewers frequently mention Elemis for its high price, whereas Beauty of Joseon does better on price.
Beauty of Joseon or Elemis: which has gentler formulas?
Beauty of Joseon is better for gentler formulas, as every product on its page lists no fragrance in its ingredients. Elemis has a higher price point and may cause skin irritation with its strong fragrance in many of its products.
Which brand has fragrance-free products, Beauty of Joseon or Elemis?
Beauty of Joseon offers fragrance-free options, as every product on its page lists no fragrance in its ingredients. In contrast, Elemis features fragrance in the majority of the products on its page.
Beauty of Joseon or Elemis for oily skin?
Both Beauty of Joseon and Elemis have a High routine fit for oily skin. Reviewers note that the products on this page for Beauty of Joseon provide pore and oil control, while Elemis offers lightweight moisturizers.
Beauty of Joseon or Elemis: which moisturizer is better?
Both brands offer moisturizers with a High fit for dry skin, but Beauty of Joseon stands out for having no fragrance across its products compared to Elemis. Hyaluronic acid is a key ingredient in these moisturizers that helps improve skin hydration and signs of aging.
Beauty of Joseon or Elemis for sensitive skin?
Beauty of Joseon and Elemis both have a High routine fit for sensitive skin, but Beauty of Joseon is noted for doing better with gentle, non-irritating formulas. Every product on the Beauty of Joseon page lists no fragrance in its ingredients, whereas many Elemis products contain fragrance and are sometimes noted for skin reactions.
Beauty of Joseon or Elemis for acne-prone skin?
Beauty of Joseon tends to be a better choice for acne-prone skin due to its focus on gentle, non-irritating formulas with no added fragrance across the products on this page. Elemis provides an equal routine fit level for acne-prone skin, but reviewers note a higher likelihood of skin irritation and strong fragrance with that brand.
Beauty of Joseon or Elemis for mature skin?
Elemis is a better fit for mature skin, achieving a High routine fit level compared to Beauty of Joseon which has an Average fit.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Safety evaluation of topical applications of ethanol on the skin and inside the oral cavity
Cutaneous photoprotection from ultraviolet injury by green tea polyphenols
Bacterial cellulose membranes as drug delivery systems: an in vivo skin compatibility study
Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling
Microneedling by dermapen and glycolic acid peel for the treatment of acne scars: Comparative study
Topical beta-carotene protects against infra-red-light-induced free radicals
A Rose Extract Protects the Skin against Stress Mediators: A Potential Role of Olfactory Receptors
Supramolecular collagen nanoparticles for anti-wrinkle, skin whitening, and moisturizing effects
Novel beads made of alpha-cyclodextrin and oil for topical delivery of a lipophilic drug
A study of anti-wrinkle functions and improvement of cream with Phaseolus angularis
Comparative measurement of hydration effects of herbal moisturizers
Topical Almond Oil for Prevention of Pressure Injuries: A Single-Blinded Comparison Study
Skin recovery by Lavandula angustifolia leaf callus extract: Redox control of Nrf2 signaling
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Formulation and evaluation of exotic fat based cosmeceuticals for skin repair
Hippophae rhamnoides oil-in-water (O/W) emulsion improves barrier function in healthy human subjects
Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery
Effects of fermented tea seed oil on the skin lipid barrier and microbiome of sensitive skin
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-

Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
-

Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
-

Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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