The Ordinary vs Elemis
The Ordinary and Elemis are two distinct skincare lines known for thoughtfully formulated serums, moisturizers, cleansers, toners, and more. The Canadian brand centers its offerings around hyaluronic acid, glycerin, and squalane to suit sensitive skin and dry sensitive skin best, while the British brand harnesses nourishing ingredients like glycerin and shea to care for mature skin and dry sensitive skin. Both houses differ primarily in their heritage and targeted concentrations, with the former emphasizing targeted acid and vitamin blends and the latter focusing on luxury pro-collagen treatments.
The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.
Elemis is a British skincare brand founded in 1989 and owned by L'Occitane Group since 2019.
elemis.comau.elemis.comen.wikipedia.org
This page compares some of the most popular The Ordinary and Elemis products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular The Ordinary vs Elemis products
People Say
Texture and Absorption Often MentionedMostly Mentioned
- “Absorbs almost immediately, and my skin feels well hydrated all day. — Elemis Pro-Collagen Marine Cream”
- “whipped silk feel — Elemis Superfood Midnight Facial”
- “cloud-light gel formula — Elemis Pro-Collagen Eye Revive Mask”
- “Sinks in immediately — The Ordinary Natural Moisturizing Factors + HA”
Smooths and Refines Skin Texture Often MentionedOften Mentioned
- “glass skin effect — The Ordinary Glycolic Acid 7% Toning Solution”
- “skin feels baby butt smooth — The Ordinary AHA 30% + BHA 2% Peeling Solution”
- “skin looks smoother and brighter — The Ordinary Azelaic Acid Suspension 10%”
- “baby soft — Elemis Dynamic Resurfacing Facial Pads”
Hydration and Moisture Rarely NotedMostly Mentioned
- “The cream really hydrates and my face looks amazing. — Elemis Pro-Collagen Night Cream”
- “Quenches thirsty skin... immediate improvement. — Elemis Pro-Collagen Marine Cream”
- “skin feels baby soft — Elemis Pro-Collagen Cleansing Balm”
- “skin feels immediately hydrated — The Ordinary Hyaluronic Acid 2% + B5”
Value and Price Mostly MentionedNot noted
- “lasts forever — The Ordinary Glycolic Acid 7% Toning Solution”
- “can't beat the price — The Ordinary Salicylic Acid 2% Solution”
- “extremely affordable — The Ordinary Niacinamide 10% + Zinc 1%”
Other Benefits and Features Often MentionedSometimes Noted
- “eliminated armpit odor — The Ordinary Glycolic Acid 7% Toning Solution”
- “pores look significantly smaller — The Ordinary Niacinamide 10% + Zinc 1%”
- “Nature's botox — The Ordinary Multi-Peptide + Copper Peptides 1% Serum”
- “My neck doesn't sag... plumps my skin to look more youthful. — Elemis Pro-Collagen Night Cream”
Gentle and Sensitive Skin Friendly Sometimes NotedSometimes Noted
- “Leaves my face feeling soft and not tight at all. — The Ordinary Squalane Cleanser”
- “Finally a cleanser that doesn't sting my face. — The Ordinary Squalane Cleanser”
- “no stinging or redness — Elemis Papaya Enzyme Peel”
- “Feels incredibly gentle and instantly rebalances my skin's pH. — Elemis Balancing Lavender Toner”
High Price Point Not notedMostly Mentioned
- “Complete waste of money for me. — Elemis Pro-Collagen Marine Cream”
Heavy, Thick, or Sticky Texture Issues Often MentionedRarely Noted
- “Great product, a bit heavy. — Elemis Pro-Collagen Night Cream”
- “slightly tacky to touch — Elemis Pro-Collagen Eye Revive Mask”
- “leaves white flakes — Elemis Pro-Collagen Advanced Eye Treatment”
- “feels very sticky — The Ordinary Hyaluronic Acid 2% + B5”
Other Complaints and Issues Often MentionedSometimes Noted
- “blurry vision — Elemis Pro-Collagen Cleansing Balm”
- “tends to flake off — Elemis Pro-Collagen Eye Revive Mask”
- “slight tingling sensation — Elemis Dynamic Resurfacing Facial Wash”
- “foams up like soap — The Ordinary Salicylic Acid 2% Solution”
Scent and Fragrance Rarely NotedOften Mentioned
- “Smells like vinegar — The Ordinary Multi-Peptide + Copper Peptides 1% Serum”
- “smell is unbearable — The Ordinary Azelaic Acid Suspension 10%”
- “has a slight chemical smell — The Ordinary Mandelic Acid 10% + HA”
- “The smell is very strong... could not handle for long. — Elemis Pro-Collagen Marine Cream”
The Ordinary vs Elemis routines for dry skin
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Cleanser
Glycolipid Cream Cleanser
Morning · Evening · Once a week
SAR 99.36
-
Moisturizer
SKIN1004 Madagascar Centella Probio-Cica Enrich Cream
Morning · Evening · Once a week
SAR 48.00
-
SPF
d'Alba Piedmont Waterfull Mild Sunscreen
Morning
SAR 75.00
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
SAR 65.11
-
Cleansing Toner
Glycolic Acid 7% Toning Solution
Evening
SAR 72.29
-
Serum or Treatment
Multi-Peptide + Copper Peptides 1% Serum
Evening · Once a week
SAR 89.78
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
SAR 130.30
-
Nourishing Mask
Mediheal Watermide Essential Mask
Once a week
SAR 234.73
-
Cleanser
Dynamic Resurfacing Facial Wash
Morning · Evening · Once a week
SAR 188.68
-
Moisturizer
Pro-Collagen Night Cream
Morning · Evening · Once a week
SAR 1,247.00
-
SPF
Pro-Collagen Marine Cream
Morning
SAR 563.68
-
Pre-Cleanser
Pro-Collagen Cleansing Balm
Evening · Once a week
SAR 368.47
-
Cleansing Toner
Balancing Lavender Toner
Evening
SAR 432.00
-
Serum or Treatment
Pro-Collagen Glow Boost Exfoliator
Evening · Once a week
SAR 477.00
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
SAR 130.30
-
Nourishing Mask
Mediheal Watermide Essential Mask
Once a week
SAR 234.73
Buy The Ordinary routine · SAR 814.57 · 90% fit
Buy Elemis routine · SAR 3,641.86 · 82% fitSee multi-brand routine · 96% fit
The Ordinary vs Elemis routines for oily skin
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Cleanser
Glycolipid Cream Cleanser
Morning · Evening · Once a week
SAR 99.36
-
Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
SAR 53.04
-
Moisturizer
COSRX Oil-Free Ultra-Moisturizing Lotion (with Birch Sap)
Morning · Evening · Once a week
SAR 39.70
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
SAR 46.95
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
SAR 245.95
-
Cleansing Toner
Glycolic Acid 7% Toning Solution
Evening
SAR 72.29
-
Serum or Treatment
Niacinamide 10% + Zinc 1%
Evening · Once a week
SAR 55.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
SAR 157.51
-
Cleansing Mask
Salicylic Acid 2% Masque
Once a week
SAR 97.75
-
Cleanser
Dynamic Resurfacing Facial Wash
Morning · Evening · Once a week
SAR 188.68
-
Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
SAR 53.04
-
Moisturizer
Pro-Collagen Marine Cream
Morning · Evening · Once a week
SAR 563.68
-
Pre-Cleanser
Pro-Collagen Cleansing Balm
Evening · Once a week
SAR 368.47
-
Cleansing Toner
Balancing Lavender Toner
Evening
SAR 432.00
-
Serum or Treatment
Papaya Enzyme Peel
Evening · Once a week
SAR 291.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
SAR 157.51
-
Cleansing Mask
Goldfaden MD Facial Detox Mask
Once a week
SAR 328.29
Buy The Ordinary routine · SAR 867.55 · 92% fit
Buy Elemis routine · SAR 2,382.67 · 77% fitSee multi-brand routine · 97% fit
The Ordinary vs Elemis routines for combination skin
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Cleanser
Glycolipid Cream Cleanser
Morning · Evening · Once a week
SAR 99.36
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
SAR 166.90
-
Moisturizer
COSRX Oil-Free Ultra-Moisturizing Lotion (with Birch Sap)
Morning · Evening · Once a week
SAR 39.70
-
SPF
CeraVe AM Facial Moisturizing Lotion SPF 30
Morning
SAR 46.95
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
SAR 245.95
-
Cleansing Toner
Glycolic Acid 7% Toning Solution
Evening
SAR 72.29
-
Serum or Treatment
Niacinamide 10% + Zinc 1%
Evening · Once a week
SAR 55.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
SAR 157.51
-
Cleansing Mask
Salicylic Acid 2% Masque
Once a week
SAR 97.75
-
Cleanser
Dynamic Resurfacing Facial Wash
Morning · Evening · Once a week
SAR 188.68
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
SAR 166.90
-
Moisturizer
Pro-Collagen Marine Cream
Morning · Evening · Once a week
SAR 563.68
-
Pre-Cleanser
Pro-Collagen Cleansing Balm
Evening · Once a week
SAR 368.47
-
Cleansing Toner
Balancing Lavender Toner
Evening
SAR 432.00
-
Serum or Treatment
Papaya Enzyme Peel
Evening · Once a week
SAR 291.00
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
SAR 157.51
-
Cleansing Mask
KORA Organics Turmeric Brightening & Exfoliating Mask
Once a week
SAR 168.77
Buy The Ordinary routine · SAR 981.41 · 92% fit
Buy Elemis routine · SAR 2,337.01 · 79% fitSee multi-brand routine · 97% fit
Questions and answers
The Ordinary or Elemis: which is better?
The Ordinary is generally better for budget-friendly routines and fragrance-sensitive skin, while Elemis is preferred for luxurious textures and hydration. The Ordinary offers superior routine fit across most skin types on the products on this page.
What is the difference between The Ordinary and Elemis?
The Ordinary offers budget-friendly skincare with fragrance-free formulas that focus on targeted active ingredients, while Elemis provides a more luxurious experience with higher price points and many scented products.
The Ordinary or Elemis for dry skin?
The Ordinary is a Superior fit for dry skin, while Elemis is a High fit. The products on this page for The Ordinary offer superior hydration and value, whereas Elemis focuses heavily on rich moisturizers that may sometimes feel heavy.
The Ordinary or Elemis: which cleanser is better?
Both The Ordinary and Elemis offer effective cleansers, with The Ordinary rated as having a Superior routine fit for most skin types and Elemis achieving a High fit. Reviewers often mention Elemis for its hydrating moisturizers, while The Ordinary is frequently noted for providing great value and being gentle.
Which is more affordable, The Ordinary or Elemis?
The Ordinary is more affordable, as reviewers frequently mention its products as having great value and a low price point, whereas a high price point is a common complaint for Elemis.
How do The Ordinary and Elemis compare regarding fragrance and skin sensitivity?
The Ordinary is a better choice for fragrance and skin sensitivity because every product on this page lists no fragrance, whereas most Elemis products contain added scent. Reviewers also rank The Ordinary better for scent and fragrance, while both brands are rated equally gentle for sensitive skin.
Which brand performs better for smoothing and refining skin texture?
The Ordinary performs better for smoothing and refining skin texture. The products on this page help improve skin smoothness, with review themes showing The Ordinary does better in this category compared to Elemis.
What are the main founding years and parent companies of The Ordinary and Elemis?
The Ordinary was founded in Canada in 2016 and is owned by The Estée Lauder Companies Inc., while Elemis was founded in the United Kingdom in 1989 and is owned by the L'Occitane Group.
The Ordinary or Elemis for oily skin?
The Ordinary is a better fit for oily skin, offering a Superior routine compared to Elemis, which provides a High fit level. The Ordinary products on this page list no fragrance, whereas most Elemis products contain fragrance.
The Ordinary or Elemis for sensitive skin?
The Ordinary is a better fit for sensitive skin, offering Superior routine fit compared to Elemis having High fit. The products on this page for The Ordinary list no fragrance across the board, whereas Elemis includes fragrance in the majority of its products.
The Ordinary or Elemis for acne-prone skin?
The Ordinary is a better fit for acne-prone skin, offering superior routine fit compared to Elemis. The products on this page help with acne-clearing serums and are fragrance-free.
Research behind their key ingredients
The Effect of Aloe Vera Clinical Trials on Prevention and Healing of Skin Wound: A Systematic Review
Bacterial cellulose membranes as drug delivery systems: an in vivo skin compatibility study
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Topical palmitoyl pentapeptide provides improvement in photoaged human facial skin
Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo
Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling
Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin
The moisturizing effects of glycolipid biosurfactants, mannosylerythritol lipids, on human skin
Reduction in the appearance of facial hyperpigmentation by topical N-acetyl glucosamine
Microneedling by dermapen and glycolic acid peel for the treatment of acne scars: Comparative study
Topical beta-carotene protects against infra-red-light-induced free radicals
A Rose Extract Protects the Skin against Stress Mediators: A Potential Role of Olfactory Receptors
Lycopene and Melatonin: Antioxidant Compounds in Cosmetic Formulations
The synergistic effect of retinyl propionate and hydroxypinacolone retinoate on skin aging
Nanostructured Lipid Carrier for Topical Application of N-Acetyl Glucosamine
Comparative measurement of hydration effects of herbal moisturizers
Topical lycopene emulgel significantly improves biophysical parameters of human skin
Topical Almond Oil for Prevention of Pressure Injuries: A Single-Blinded Comparison Study
Skin recovery by Lavandula angustifolia leaf callus extract: Redox control of Nrf2 signaling
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Safety of a preservative system containing 1,2-hexanediol and caprylyl glycol
Formulation and evaluation of exotic fat based cosmeceuticals for skin repair
Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery
A bioactive complex to protect proteins from UV-induced oxidation in human epidermis
Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos
Effects of fermented tea seed oil on the skin lipid barrier and microbiome of sensitive skin
Natural Moisturizing Factor-Enriched Formulations Compared to a Ceramide-Based Cream
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
-

Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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