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Beauty of Joseon vs Elemis

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Elemis are two celebrated skincare brands that offer thoughtful serums, moisturizers, and more. The Korean brand features niacinamide, glycerin, and hyaluronic acid to suit dry and sensitive skin, while the British brand relies on glycerin and shea butter for dry, balanced, and sensitive skin. They differ in their founding heritage, key botanical ingredients, and targeted formulations for concerns such as acne, dark spots, and mature skin.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

Elemis is a British skincare brand founded in 1989 and owned by L'Occitane Group since 2019.

elemis.comau.elemis.comen.wikipedia.org

This page compares some of the most popular Beauty of Joseon and Elemis products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Elemis products

People Say

Beauty of JoseonElemis
  • Texture and Absorption Mostly MentionedMostly Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “Absorbs almost immediately, and my skin feels well hydrated all day. — Elemis Pro-Collagen Marine Cream”
    • “whipped silk feel — Elemis Superfood Midnight Facial”
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “The cream really hydrates and my face looks amazing. — Elemis Pro-Collagen Night Cream”
    • “Quenches thirsty skin... immediate improvement. — Elemis Pro-Collagen Marine Cream”
  • Gentle and Non-Irritating Formulas Mostly MentionedSometimes Noted
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “doesn't irritate my sensitive skin — Beauty of Joseon Apricot Blossom Peeling Gel”
    • “no stinging or redness — Elemis Papaya Enzyme Peel”
  • Glow and Radiance Sometimes NotedSometimes Noted
    • “gives a glass skin look — Beauty of Joseon Glow Serum”
    • “Gives me that chok-chok dewy look — Beauty of Joseon Dynasty Cream”
    • “healthy glow — Elemis Dynamic Resurfacing Facial Pads”
    • “instantly fresh glow — Elemis Dynamic Resurfacing Facial Wash”
  • Softening and Smoothing Rarely NotedOften Mentioned
    • “baby soft — Elemis Dynamic Resurfacing Facial Pads”
    • “skin feels baby soft — Elemis Papaya Enzyme Peel”
    • “skin feels baby-soft — Elemis Dynamic Resurfacing Facial Wash”
    • “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
  • Cleansing and Makeup Removal Sometimes NotedSometimes Noted
    • “melts waterproof mascara — Beauty of Joseon Ginseng Cleansing Oil”
    • “melts away sunscreen easily — Beauty of Joseon Radiance Cleansing Balm”
    • “melts waterproof mascara — Elemis Pro-Collagen Cleansing Balm”
    • “face feels super clean — Elemis Dynamic Resurfacing Facial Wash”
  • High Price Point Not notedMostly Mentioned
    • “Complete waste of money for me. — Elemis Pro-Collagen Marine Cream”
  • Breakouts and Skin Reactions Often MentionedSometimes Noted
    • “Developed milia and closed comedones. — Elemis Pro-Collagen Marine Cream”
    • “caused cystic acne — Elemis Pro-Collagen Cleansing Balm”
    • “terrible spots — Elemis Dynamic Resurfacing Facial Pads”
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
  • Unpleasant Scent and Dislikes Often MentionedRarely Noted
    • “smell is overpowering — Elemis Dynamic Resurfacing Facial Wash”
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”

Questions and answers

Beauty of Joseon or Elemis: which is better?

Beauty of Joseon is better for gentle, non-irritating formulas and a lower price point, while Elemis excels in softening and smoothing skin texture. The products on this page for Beauty of Joseon list no fragrance, whereas Elemis includes fragrance in the majority of its products.

What is the difference between Beauty of Joseon and Elemis?

Beauty of Joseon tends to be more gentle and is priced lower, whereas Elemis often features stronger fragrances and has a higher price point. Both brands deliver great hydration and glow, but Beauty of Joseon's products on this page list no fragrance while Elemis includes fragrance in the majority of its formulas.

Beauty of Joseon or Elemis: which cleanser is better?

Both Beauty of Joseon and Elemis offer cleansers with High or Superior Lovi fit levels for most skin types on this page, but Beauty of Joseon stands out for having gentler formulas without added fragrance across all its products. Reviewers note that Elemis has a higher price point and is more often associated with skin irritation, making Beauty of Joseon a better choice for gentle cleansing.

Which is more affordable, Beauty of Joseon or Elemis?

Beauty of Joseon is more affordable, as high price point is a widely mentioned drawback for Elemis while Beauty of Joseon is noted for being budget-friendly.

Which causes fewer breakouts, Beauty of Joseon or Elemis?

Beauty of Joseon is better for gentle formulas and causes fewer skin reactions than Elemis. Reviewers note that Beauty of Joseon is less likely to cause breakouts.

Which brand has stronger fragrance issues, Beauty of Joseon or Elemis?

Elemis has stronger fragrance issues than Beauty of Joseon. The products on this page for Elemis sometimes note strong fragrance and skin irritation, whereas every product on this page for Beauty of Joseon lists no fragrance in its ingredients.

Which brand has a better rating for gentle and non-irritating formulas?

Beauty of Joseon does better for gentle and non-irritating formulas. Every product on the Beauty of Joseon page lists no fragrance in its ingredients, whereas most Elemis products contain fragrance.

When comparing the two brands, which one performs better for softening and smoothing skin?

When comparing the two brands, Elemis does better for softening and smoothing skin.

Beauty of Joseon or Elemis: which moisturizer is better?

Beauty of Joseon is better for gentle, non-irritating hydration, while Elemis offers luxurious textures with higher price points. Topical hyaluronic acid helps maintain skin moisture and improve skin quality across both product lines.

Dermatologic Therapy, 2022

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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