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Beauty of Joseon vs Elemis

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Elemis are two distinct skincare lines established respectively in 2016 and 1989. The Korean brand is known for gentle serums, masks, moisturizers, and sunscreens featuring niacinamide, glycerin, and hyaluronic acid, suiting dry and sensitive skin best. Conversely, the British brand is celebrated for nourishing serums, rich moisturizers, gentle cleansers, and refreshing toners anchored by glycerin and shea butter, catering primarily to mature and dry skin. While both utilize glycerin to increase hydration and barrier function, the former relies on niacinamide for wrinkles and hyaluronic acid for anti-wrinkle effects, whereas the latter employs shea butter to reduce inflammation and relieve pruritus.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

Elemis is a British skincare brand founded in 1989 and owned by L'Occitane Group since 2019.

elemis.comau.elemis.comen.wikipedia.org

This page compares some of the most popular Beauty of Joseon and Elemis products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Elemis products

People Say

Beauty of JoseonElemis
  • Texture and Absorption Mostly MentionedMostly Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “Absorbs almost immediately, and my skin feels well hydrated all day. — Elemis Pro-Collagen Marine Cream”
    • “whipped silk feel — Elemis Superfood Midnight Facial”
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “The cream really hydrates and my face looks amazing. — Elemis Pro-Collagen Night Cream”
    • “Quenches thirsty skin... immediate improvement. — Elemis Pro-Collagen Marine Cream”
  • Gentle and Non-Irritating Formulas Mostly MentionedSometimes Noted
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “doesn't irritate my sensitive skin — Beauty of Joseon Apricot Blossom Peeling Gel”
    • “no stinging or redness — Elemis Papaya Enzyme Peel”
  • Glow and Radiance Sometimes NotedSometimes Noted
    • “gives a glass skin look — Beauty of Joseon Glow Serum”
    • “Gives me that chok-chok dewy look — Beauty of Joseon Dynasty Cream”
    • “healthy glow — Elemis Dynamic Resurfacing Facial Pads”
    • “instantly fresh glow — Elemis Dynamic Resurfacing Facial Wash”
  • Softening and Smoothing Rarely NotedOften Mentioned
    • “baby soft — Elemis Dynamic Resurfacing Facial Pads”
    • “skin feels baby soft — Elemis Papaya Enzyme Peel”
    • “skin feels baby-soft — Elemis Dynamic Resurfacing Facial Wash”
    • “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
  • Cleansing and Makeup Removal Sometimes NotedSometimes Noted
    • “melts waterproof mascara — Beauty of Joseon Ginseng Cleansing Oil”
    • “melts away sunscreen easily — Beauty of Joseon Radiance Cleansing Balm”
    • “melts waterproof mascara — Elemis Pro-Collagen Cleansing Balm”
    • “face feels super clean — Elemis Dynamic Resurfacing Facial Wash”
  • High Price Point Not notedMostly Mentioned
    • “Complete waste of money for me. — Elemis Pro-Collagen Marine Cream”
  • Breakouts and Skin Reactions Often MentionedSometimes Noted
    • “Developed milia and closed comedones. — Elemis Pro-Collagen Marine Cream”
    • “caused cystic acne — Elemis Pro-Collagen Cleansing Balm”
    • “terrible spots — Elemis Dynamic Resurfacing Facial Pads”
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
  • Unpleasant Scent and Dislikes Often MentionedRarely Noted
    • “smell is overpowering — Elemis Dynamic Resurfacing Facial Wash”
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”

Beauty of Joseon vs Elemis routines for dry skin

See multi-brand routine · 98% fit

Beauty of Joseon vs Elemis routines for oily skin

See multi-brand routine · 97% fit

Beauty of Joseon vs Elemis routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Beauty of Joseon or Elemis: which is better?

Beauty of Joseon and Elemis perform similarly across most skin types and concerns, but Beauty of Joseon is often preferred for offering gentler, fragrance-free formulas. Elemis tends to achieve a High fit level specifically for mature skin, whereas Beauty of Joseon is rated Average for that skin type.

What is the difference between Beauty of Joseon and Elemis?

Beauty of Joseon offers gentle, fragrance-free formulas that help with dark spots and sensitive skin, while Elemis provides luxurious moisturizers that may help with mature skin and smoothing texture. Both brands have similar fit levels for dry and oily skin types, but Elemis products more frequently feature added fragrance and a higher price point.

The British Journal of Dermatology, 2002Antioxidants, 2021

Beauty of Joseon or Elemis for dry skin?

Both Beauty of Joseon and Elemis have a High routine fit for dry skin. The products on this page help provide deep hydration and moisturization with ingredients like glycerin and hyaluronic acid.

Dermatologic Therapy, 2022

Beauty of Joseon or Elemis: which cleanser is better?

Both Beauty of Joseon and Elemis offer cleansers with similar effectiveness for cleansing and makeup removal. Beauty of Joseon is noted for formulas that are more gentle and non-irritating.

Which is more affordable, Beauty of Joseon or Elemis?

Beauty of Joseon is more affordable, as Elemis has a high price point. Reviewers often mention the high price of Elemis products.

Which brand has more products containing fragrance, Beauty of Joseon or Elemis?

Elemis has more products containing fragrance, with 18 out of 22 products on its page listing fragrance in their ingredients. In contrast, every product on the Beauty of Joseon page lists no fragrance in its ingredients.

Which brand performs better for gentle and non-irritating formulas, Beauty of Joseon or Elemis?

Beauty of Joseon performs better for gentle and non-irritating formulas, as every product on its page lists no fragrance in its ingredients.

Beauty of Joseon or Elemis for oily skin?

Both Beauty of Joseon and Elemis fit oily skin at a High routine level. The products on this page for Beauty of Joseon list no fragrance, while many Elemis products contain fragrance and may cause skin irritation.

Beauty of Joseon or Elemis: which moisturizer is better?

Both Beauty of Joseon and Elemis offer moisturizers with a High routine fit for dry skin, though Beauty of Joseon is noted for being more gentle and fragrance-free across its products on this page. Ingredients like hyaluronic acid found in these formulas help provide deep hydration and improve skin quality.

Dermatologic Therapy, 2022

Beauty of Joseon or Elemis for sensitive skin?

Beauty of Joseon is a better choice for sensitive skin because the products on this page list no fragrance and the brand is noted for gentle, non-irritating formulas.

Beauty of Joseon or Elemis for acne-prone skin?

Both Beauty of Joseon and Elemis fit acne-prone skin well, with Lovi giving both brands a High routine fit level. Beauty of Joseon helps better with gentle and non-irritating formulas, while Elemis may have more issues with breakouts and skin reactions.

Beauty of Joseon or Elemis for mature skin?

Elemis is a better fit for mature skin, achieving a High routine fit level compared to Beauty of Joseon's Average level. Elemis focuses its brand routines on mature, dry, and dry sensitive skin, and reviewers frequently mention its hydrating moisturizers and smoother skin texture.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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