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Beauty of Joseon vs Elemis

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Elemis are established skincare brands offering curated formulations for daily routines. The former is loved for serums, masks, moisturizers, and sunscreens featuring niacinamide, glycerin, and hyaluronic acid, suiting dry and sensitive skin best with gentle care. Conversely, the latter is celebrated for nourishing serums, rich moisturizers, gentle cleansers, and refining toners that weave together glycerin and shea, suiting dry and mature skin best with restorative qualities. These lines differ through distinct star ingredients and heritages, as the Korean brand was founded in 2016 and uses niacinamide for wrinkles and hyperpigmentation, while the British brand was founded in 1989 and uses shea butter to reduce inflammation and relieve skin pruritus.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

Elemis is a British skincare brand founded in 1989 and owned by L'Occitane Group since 2019.

elemis.comau.elemis.comen.wikipedia.org

This page compares some of the most popular Beauty of Joseon and Elemis products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Elemis products

People Say

Beauty of JoseonElemis
  • Texture and Absorption Mostly MentionedMostly Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “Absorbs almost immediately, and my skin feels well hydrated all day. — Elemis Pro-Collagen Marine Cream”
    • “whipped silk feel — Elemis Superfood Midnight Facial”
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “The cream really hydrates and my face looks amazing. — Elemis Pro-Collagen Night Cream”
    • “Quenches thirsty skin... immediate improvement. — Elemis Pro-Collagen Marine Cream”
  • Gentle and Non-Irritating Formulas Mostly MentionedSometimes Noted
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “doesn't irritate my sensitive skin — Beauty of Joseon Apricot Blossom Peeling Gel”
    • “no stinging or redness — Elemis Papaya Enzyme Peel”
  • Glow and Radiance Sometimes NotedSometimes Noted
    • “gives a glass skin look — Beauty of Joseon Glow Serum”
    • “Gives me that chok-chok dewy look — Beauty of Joseon Dynasty Cream”
    • “healthy glow — Elemis Dynamic Resurfacing Facial Pads”
    • “instantly fresh glow — Elemis Dynamic Resurfacing Facial Wash”
  • Softening and Smoothing Rarely NotedOften Mentioned
    • “baby soft — Elemis Dynamic Resurfacing Facial Pads”
    • “skin feels baby soft — Elemis Papaya Enzyme Peel”
    • “skin feels baby-soft — Elemis Dynamic Resurfacing Facial Wash”
    • “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
  • Cleansing and Makeup Removal Sometimes NotedSometimes Noted
    • “melts waterproof mascara — Beauty of Joseon Ginseng Cleansing Oil”
    • “melts away sunscreen easily — Beauty of Joseon Radiance Cleansing Balm”
    • “melts waterproof mascara — Elemis Pro-Collagen Cleansing Balm”
    • “face feels super clean — Elemis Dynamic Resurfacing Facial Wash”
  • High Price Point Not notedMostly Mentioned
    • “Complete waste of money for me. — Elemis Pro-Collagen Marine Cream”
  • Breakouts and Skin Reactions Often MentionedSometimes Noted
    • “Developed milia and closed comedones. — Elemis Pro-Collagen Marine Cream”
    • “caused cystic acne — Elemis Pro-Collagen Cleansing Balm”
    • “terrible spots — Elemis Dynamic Resurfacing Facial Pads”
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
  • Unpleasant Scent and Dislikes Often MentionedRarely Noted
    • “smell is overpowering — Elemis Dynamic Resurfacing Facial Wash”
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”

Beauty of Joseon vs Elemis routines for dry skin

See multi-brand routine · 98% fit

Beauty of Joseon vs Elemis routines for oily skin

See multi-brand routine · 96% fit

Beauty of Joseon vs Elemis routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

Beauty of Joseon or Elemis: which is better?

Beauty of Joseon is better for gentle, fragrance-free formulas and budget-friendly pricing, while Elemis excels with luxurious textures and targeted anti-aging care for mature skin. Both brands offer high routine fit levels across most skin types, but Elemis formulas more frequently involve strong fragrances and higher price points.

What is the difference between Beauty of Joseon and Elemis?

Beauty of Joseon offers fragrance-free formulas that focus on gentle ingredients like niacinamide and ginseng, while Elemis leans towards luxurious, fragranced products centered around ingredients like shea butter. For mature skin, Lovi rates Elemis as a High fit, whereas Beauty of Joseon is rated as Average.

The British Journal of Dermatology, 2002Antioxidants, 2021

Beauty of Joseon or Elemis for dry skin?

Both brands are a High fit for dry skin. Beauty of Joseon uses key ingredients like hyaluronic acid to support skin hydration, whereas Elemis features products like the Pro-Collagen Marine Cream to target dryness.

Dermatologic Therapy, 2022

Beauty of Joseon or Elemis: which cleanser is better?

Both Beauty of Joseon and Elemis offer cleansers that are generally well-received for cleansing and makeup removal. However, Beauty of Joseon tends to be gentler and less irritating, whereas Elemis products on this page more frequently mention a high price point and potential scent issues.

Which is more affordable, Beauty of Joseon or Elemis?

Beauty of Joseon is more affordable, as Elemis has a high price point.

Beauty of Joseon or Elemis: which brand has fragrance-free products?

Beauty of Joseon is the better choice for fragrance-free skincare, as every product on this page lists no fragrance in its ingredients, whereas Elemis has fragrance in many of its formulas. Lovi rates Beauty of Joseon as High for sensitive skin.

Beauty of Joseon or Elemis for oily skin?

Both Beauty of Joseon and Elemis fit oily skin well, with Lovi rating the routine fit for oily skin as High for each brand. Beauty of Joseon relies on key ingredients like niacinamide and glycerin, while Elemis uses ingredients such as glycerin and shea butter.

The British Journal of Dermatology, 2002Antioxidants, 2021

Beauty of Joseon or Elemis: which moisturizer is better?

Beauty of Joseon and Elemis both offer effective moisturizers, with Beauty of Joseon being particularly well-suited for a radiant glow and sensitive skin, while Elemis excels in providing luxurious hydration for mature skin. Niacinamide in Beauty of Joseon formulas helps reduce pigmentation, and hyaluronic acid in both brands supports skin moisture.

The British Journal of Dermatology, 2002Antioxidants, 2021

Beauty of Joseon or Elemis for sensitive skin?

Both Beauty of Joseon and Elemis offer a high routine fit for sensitive skin, but Beauty of Joseon is often noted for being gentler and less irritating since every product on its page lists no fragrance. Niacinamide helps brighten and soothe sensitive skin, while hyaluronic acid provides deep hydration.

The British Journal of Dermatology, 2002Antioxidants, 2021

Beauty of Joseon or Elemis for acne-prone skin?

Beauty of Joseon is a better choice for acne-prone skin because it offers gentler formulas and avoids the heavy fragrances that can trigger breakouts. Elemis products on this page often come with a higher price point and a higher likelihood of skin reactions for sensitive and acne-prone users.

Beauty of Joseon or Elemis for mature skin?

Elemis is a better choice for mature skin because Elemis has a High Lovi fit level for mature skin, whereas Beauty of Joseon has an Average fit level. Additionally, the products on this page for Beauty of Joseon sometimes cause breakouts and acne.

Beauty of Joseon or Elemis for skin with dark spots?

Both Beauty of Joseon and Elemis fit skin with dark spots well, achieving a High fit level for this skin type across the products on this page. Beauty of Joseon relies on key ingredients like niacinamide, which may help reduce cutaneous pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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