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Beauty of Joseon vs Elemis

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and Elemis are two distinct skincare lines established respectively in 2016 and 1989. The Korean brand is known for gentle serums, masks, moisturizers, and sunscreens featuring niacinamide, glycerin, and hyaluronic acid, suiting dry and sensitive skin best. Conversely, the British brand is celebrated for nourishing serums, rich moisturizers, gentle cleansers, and refreshing toners anchored by glycerin and shea butter, catering primarily to mature and dry skin. While both utilize glycerin to increase hydration and barrier function, the former relies on niacinamide for wrinkles and hyaluronic acid for anti-wrinkle effects, whereas the latter employs shea butter to reduce inflammation and relieve pruritus.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

Elemis is a British skincare brand founded in 1989 and owned by L'Occitane Group since 2019.

elemis.comau.elemis.comen.wikipedia.org

This page compares some of the most popular Beauty of Joseon and Elemis products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs Elemis products

People Say

Beauty of JoseonElemis
  • Texture and Absorption Mostly MentionedMostly Mentioned
    • “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
    • “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
    • “Absorbs almost immediately, and my skin feels well hydrated all day. — Elemis Pro-Collagen Marine Cream”
    • “whipped silk feel — Elemis Superfood Midnight Facial”
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
    • “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
    • “The cream really hydrates and my face looks amazing. — Elemis Pro-Collagen Night Cream”
    • “Quenches thirsty skin... immediate improvement. — Elemis Pro-Collagen Marine Cream”
  • Gentle and Non-Irritating Formulas Mostly MentionedSometimes Noted
    • “no irritation at all — Beauty of Joseon Revive Eye Serum”
    • “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
    • “doesn't irritate my sensitive skin — Beauty of Joseon Apricot Blossom Peeling Gel”
    • “no stinging or redness — Elemis Papaya Enzyme Peel”
  • Glow and Radiance Sometimes NotedSometimes Noted
    • “gives a glass skin look — Beauty of Joseon Glow Serum”
    • “Gives me that chok-chok dewy look — Beauty of Joseon Dynasty Cream”
    • “healthy glow — Elemis Dynamic Resurfacing Facial Pads”
    • “instantly fresh glow — Elemis Dynamic Resurfacing Facial Wash”
  • Softening and Smoothing Rarely NotedOften Mentioned
    • “baby soft — Elemis Dynamic Resurfacing Facial Pads”
    • “skin feels baby soft — Elemis Papaya Enzyme Peel”
    • “skin feels baby-soft — Elemis Dynamic Resurfacing Facial Wash”
    • “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
  • Cleansing and Makeup Removal Sometimes NotedSometimes Noted
    • “melts waterproof mascara — Beauty of Joseon Ginseng Cleansing Oil”
    • “melts away sunscreen easily — Beauty of Joseon Radiance Cleansing Balm”
    • “melts waterproof mascara — Elemis Pro-Collagen Cleansing Balm”
    • “face feels super clean — Elemis Dynamic Resurfacing Facial Wash”
  • High Price Point Not notedMostly Mentioned
    • “Complete waste of money for me. — Elemis Pro-Collagen Marine Cream”
  • Breakouts and Skin Reactions Often MentionedSometimes Noted
    • “Developed milia and closed comedones. — Elemis Pro-Collagen Marine Cream”
    • “caused cystic acne — Elemis Pro-Collagen Cleansing Balm”
    • “terrible spots — Elemis Dynamic Resurfacing Facial Pads”
    • “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
  • Unpleasant Scent and Dislikes Often MentionedRarely Noted
    • “smell is overpowering — Elemis Dynamic Resurfacing Facial Wash”
    • “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”

Beauty of Joseon vs Elemis routines for dry skin

See multi-brand routine · 97% fit

Beauty of Joseon vs Elemis routines for oily skin

See multi-brand routine · 95% fit

Beauty of Joseon vs Elemis routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Beauty of Joseon or Elemis: which is better?

Beauty of Joseon offers gentler, fragrance-free formulas that are less likely to cause irritation, whereas Elemis provides luxurious textures and often features added fragrance across the products on this page. For mature skin, Elemis achieves a High fit level while Beauty of Joseon reaches an Average fit level, but both brands share equal routine fit levels for dry, oily, combination, and sensitive skin.

What is the difference between Beauty of Joseon and Elemis?

Beauty of Joseon offers fragrance-free formulas that focus on gentle, non-irritating care with key ingredients like niacinamide and ginseng, whereas Elemis features a luxurious, higher-priced range with many products containing added fragrance.

The British Journal of Dermatology, 2002Antioxidants, 2021

Beauty of Joseon or Elemis for dry skin?

Both Beauty of Joseon and Elemis offer a High Lovi fit for dry skin. Beauty of Joseon relies on key ingredients like glycerin and hyaluronic acid to deliver deep hydration, while Elemis products on this page frequently use glycerin and shea butter for moisture.

Dermatologic Therapy, 2022

Beauty of Joseon or Elemis: which cleanser is better?

Beauty of Joseon and Elemis perform equally well for cleansing and makeup removal across the products on this page, but Beauty of Joseon stands out for offering gentler, non-irritating formulas. Reviewers frequently mention that Beauty of Joseon avoids the fragrance issues and skin reactions sometimes noted with Elemis.

Which is more affordable, Beauty of Joseon or Elemis?

Beauty of Joseon is more affordable, as high price point is a noted drawback for Elemis products on this page.

Which brand has a stronger fragrance, Beauty of Joseon or Elemis?

Elemis has a stronger fragrance than Beauty of Joseon, as most Elemis products on this page contain added fragrance while every Beauty of Joseon product on this page lists no fragrance.

Beauty of Joseon or Elemis for oily skin?

Both Beauty of Joseon and Elemis fit oily skin at a High level. Beauty of Joseon offers fragrance-free formulas with key ingredients like niacinamide and hyaluronic acid that help provide hydration while managing oil, whereas Elemis products on this page often feature added fragrance and a higher price point.

The British Journal of Dermatology, 2002Antioxidants, 2021

Beauty of Joseon or Elemis: which moisturizer is better?

Both Beauty of Joseon and Elemis offer moisturizers with a High routine fit for dry skin, but Beauty of Joseon stands out for having every product on the page list no fragrance in its ingredients, whereas most Elemis products contain fragrance.

Beauty of Joseon or Elemis for sensitive skin?

Both Beauty of Joseon and Elemis achieve a High routine fit for sensitive skin on this page, but Beauty of Joseon offers gentler, non-irritating formulas and lacks the strong fragrance issues sometimes noted in Elemis products.

Beauty of Joseon or Elemis for acne-prone skin?

Beauty of Joseon is a great choice for acne-prone skin because the products on this page provide gentle, non-irritating formulas and are free from added fragrance. In comparison, reviewers sometimes note skin irritation and strong fragrances with Elemis.

Beauty of Joseon or Elemis for mature skin?

Elemis is better suited for mature skin, achieving a High routine fit compared to Beauty of Joseon which has an Average fit.

Beauty of Joseon or Elemis for dry sensitive skin?

Both Beauty of Joseon and Elemis are great options for dry sensitive skin, as their routines on the page share an equal High fit level. Beauty of Joseon stands out for offering fragrance-free formulas across all the products on this page, whereas Elemis features added fragrance in the majority of its range.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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