Beauty of Joseon vs Elemis
Beauty of Joseon and Elemis are established skincare brands offering curated formulations for daily routines. The former is loved for serums, masks, moisturizers, and sunscreens featuring niacinamide, glycerin, and hyaluronic acid, suiting dry and sensitive skin best with gentle care. Conversely, the latter is celebrated for nourishing serums, rich moisturizers, gentle cleansers, and refining toners that weave together glycerin and shea, suiting dry and mature skin best with restorative qualities. These lines differ through distinct star ingredients and heritages, as the Korean brand was founded in 2016 and uses niacinamide for wrinkles and hyperpigmentation, while the British brand was founded in 1989 and uses shea butter to reduce inflammation and relieve skin pruritus.
Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.
kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com
Elemis is a British skincare brand founded in 1989 and owned by L'Occitane Group since 2019.
elemis.comau.elemis.comen.wikipedia.org
This page compares some of the most popular Beauty of Joseon and Elemis products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Beauty of Joseon vs Elemis products
People Say
Texture and Absorption Mostly MentionedMostly Mentioned
- “feels like a light moisturizer — Beauty of Joseon Relief Sun: Rice + Probiotics”
- “sinks in instantly — Beauty of Joseon Ginseng Essence Water”
- “Absorbs almost immediately, and my skin feels well hydrated all day. — Elemis Pro-Collagen Marine Cream”
- “whipped silk feel — Elemis Superfood Midnight Facial”
Hydration and Moisture Mostly MentionedMostly Mentioned
- “Saved my dry winter skin — Beauty of Joseon Dynasty Cream”
- “doesn't dry my skin like other cleansers — Beauty of Joseon Radiance Cleansing Balm”
- “The cream really hydrates and my face looks amazing. — Elemis Pro-Collagen Night Cream”
- “Quenches thirsty skin... immediate improvement. — Elemis Pro-Collagen Marine Cream”
Gentle and Non-Irritating Formulas Mostly MentionedSometimes Noted
- “no irritation at all — Beauty of Joseon Revive Eye Serum”
- “cleansed my face gently without making my skin feel irritated — Beauty of Joseon Green Plum Refreshing Cleanser”
- “doesn't irritate my sensitive skin — Beauty of Joseon Apricot Blossom Peeling Gel”
- “no stinging or redness — Elemis Papaya Enzyme Peel”
Glow and Radiance Sometimes NotedSometimes Noted
- “gives a glass skin look — Beauty of Joseon Glow Serum”
- “Gives me that chok-chok dewy look — Beauty of Joseon Dynasty Cream”
- “healthy glow — Elemis Dynamic Resurfacing Facial Pads”
- “instantly fresh glow — Elemis Dynamic Resurfacing Facial Wash”
Softening and Smoothing Rarely NotedOften Mentioned
- “baby soft — Elemis Dynamic Resurfacing Facial Pads”
- “skin feels baby soft — Elemis Papaya Enzyme Peel”
- “skin feels baby-soft — Elemis Dynamic Resurfacing Facial Wash”
- “skin feels incredibly smooth — Beauty of Joseon Ground Rice and Honey Glow Mask”
Cleansing and Makeup Removal Sometimes NotedSometimes Noted
- “melts waterproof mascara — Beauty of Joseon Ginseng Cleansing Oil”
- “melts away sunscreen easily — Beauty of Joseon Radiance Cleansing Balm”
- “melts waterproof mascara — Elemis Pro-Collagen Cleansing Balm”
- “face feels super clean — Elemis Dynamic Resurfacing Facial Wash”
High Price Point Not notedMostly Mentioned
- “Complete waste of money for me. — Elemis Pro-Collagen Marine Cream”
Breakouts and Skin Reactions Often MentionedSometimes Noted
- “Developed milia and closed comedones. — Elemis Pro-Collagen Marine Cream”
- “caused cystic acne — Elemis Pro-Collagen Cleansing Balm”
- “terrible spots — Elemis Dynamic Resurfacing Facial Pads”
- “Broke me out in cystic acne — Beauty of Joseon Dynasty Cream”
Unpleasant Scent and Dislikes Often MentionedRarely Noted
- “smell is overpowering — Elemis Dynamic Resurfacing Facial Wash”
- “smells like cooking oil — Beauty of Joseon Ginseng Cleansing Oil”
Beauty of Joseon vs Elemis routines for dry skin
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Cleanser
La Roche-Posay Toleriane Hydrating Gentle Cleanser
Morning · Evening · Once a week
A$26.59
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Hydrating Toner
Pyunkang Yul Calming Deep Moisture Toner
Morning
A$23.99
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Moisturizer
Pro-Collagen Marine Cream
Morning · Evening · Once a week
A$223.78
-
Pre-Cleanser
Pro-Collagen Cleansing Balm
Evening · Once a week
A$81.99
-
Serum or Treatment
Pro-Collagen Glow Boost Exfoliator
Evening · Once a week
A$128.95
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Enzyme Powder
FANCL Facial Washing Powder
Once a week
A$35.50
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Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
A$28.48
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Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
A$28.00
-
Hydrating Toner
Ginseng Essence Water
Morning
A$22.43
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
A$26.27
-
SPF
Bioderma Photoderm Mineral Fluide SPF50+
Morning
A$24.49
-
Pre-Cleanser
Ginseng Cleansing Oil
Evening · Once a week
A$33.00
-
Serum or Treatment
Glow Serum
Evening · Once a week
A$16.95
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
A$35.50
-
Nourishing Mask
Centella Asiatica Calming Mask
Once a week
A$31.00
Buy Elemis routine · A$549.28 · 91% fit
Buy Beauty of Joseon routine · A$217.64 · 89% fitSee multi-brand routine · 97% fit
Beauty of Joseon vs Elemis routines for oily skin
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Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
A$28.00
-
Hydrating Toner
Ginseng Essence Water
Morning · Once a week
A$22.43
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
A$26.27
-
SPF
La Roche-Posay Anthelios Clear Skin Dry Touch Sunscreen SPF 60
Morning
A$27.99
-
Pre-Cleanser
Ginseng Cleansing Oil
Evening · Once a week
A$33.00
-
Cleansing Toner
Green Plum Refreshing Toner
Evening
A$27.26
-
Serum or Treatment
Glow Serum
Evening · Once a week
A$16.95
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
A$35.50
-
Cleansing Mask
Red Bean Refreshing Pore Mask
Once a week
A$25.16
-
Cleanser
CeraVe Foaming Facial Cleanser
Morning · Evening · Once a week
A$13.99
-
Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
A$34.66
-
Moisturizer
Pro-Collagen Marine Cream
Morning · Evening · Once a week
A$223.78
-
Pre-Cleanser
Pro-Collagen Cleansing Balm
Evening · Once a week
A$81.99
-
Cleansing Toner
Balancing Lavender Toner
Evening
A$77.81
-
Serum or Treatment
Papaya Enzyme Peel
Evening · Once a week
A$67.00
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
A$35.50
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
A$118.35
Buy Beauty of Joseon routine · A$242.56 · 81% fit
Buy Elemis routine · A$653.08 · 80% fitSee multi-brand routine · 96% fit
Beauty of Joseon vs Elemis routines for combination skin
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Cleanser
Fresh Soy Face Cleanser
Morning · Evening · Once a week
A$73.61
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
A$42.00
-
Moisturizer
Pro-Collagen Marine Cream
Morning · Evening · Once a week
A$223.78
-
Pre-Cleanser
Pro-Collagen Cleansing Balm
Evening · Once a week
A$81.99
-
Cleansing Toner
Balancing Lavender Toner
Evening
A$77.81
-
Serum or Treatment
Papaya Enzyme Peel
Evening · Once a week
A$67.00
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
A$35.50
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
A$118.35
-
Cleanser
Green Plum Refreshing Cleanser
Morning · Evening · Once a week
A$28.00
-
Hydrating Toner
Ginseng Essence Water
Morning · Once a week
A$22.43
-
Moisturizer
Revive Serum
Morning · Evening · Once a week
A$26.27
-
Pre-Cleanser
Radiance Cleansing Balm
Evening · Once a week
A$29.00
-
Cleansing Toner
Green Plum Refreshing Toner
Evening
A$27.26
-
Serum or Treatment
Glow Serum
Evening · Once a week
A$16.95
-
Enzyme Powder
FANCL Facial Washing Powder
Once a week
A$35.50
-
Cleansing Mask
Red Bean Refreshing Pore Mask
Once a week
A$25.16
Buy Elemis routine · A$720.04 · 82% fit
Buy Beauty of Joseon routine · A$210.57 · 80% fitSee multi-brand routine · 95% fit
Questions and answers
Beauty of Joseon or Elemis: which is better?
Beauty of Joseon and Elemis both perform well, but Beauty of Joseon helps provide gentler, more fragrance-free formulas with lower prices, while Elemis offers a superior routine fit for mature skin.
What is the difference between Beauty of Joseon and Elemis?
Beauty of Joseon offers more gentle and non-irritating formulas with every product listing no fragrance, whereas Elemis features a higher price point and formulas that sometimes note strong fragrance.
Beauty of Joseon or Elemis for dry skin?
Both Beauty of Joseon and Elemis are great options for dry skin, with Elemis achieving a Superior routine fit and Beauty of Joseon achieving a High routine fit. Beauty of Joseon features fragrance-free formulas containing ingredients like hyaluronic acid that help provide deep hydration, while Elemis offers luxurious moisturizers that reviewers note for providing excellent moisture.
Beauty of Joseon or Elemis: which cleanser is better?
Both Beauty of Joseon and Elemis offer cleansers with a high Lovi fit level for most skin types on the products on this page. However, Beauty of Joseon stands out for having gentler, non-irritating formulas with no fragrance across all its products, while Elemis cleansers sometimes note skin reactions and strong fragrance issues.
Which is more affordable, Beauty of Joseon or Elemis?
Beauty of Joseon is more affordable, as high price point is a negative review theme for Elemis while Beauty of Joseon is noted for its lower price point.
Which brand has more products without fragrance, Beauty of Joseon or Elemis?
Beauty of Joseon has more products without fragrance, as every product on its page lists no fragrance, whereas only 4 of the 22 products on the Elemis page do.
How do the founding years and origins of Beauty of Joseon and Elemis compare?
Beauty of Joseon was founded in South Korea in 2016, whereas Elemis was established in the United Kingdom in 1989.
Which brand is better suited for mature skin based on the routine fit levels?
Elemis is better suited for mature skin, achieving a Superior routine fit compared to Beauty of Joseon which has an Average fit.
Beauty of Joseon or Elemis for oily skin?
Both Beauty of Joseon and Elemis are a High fit for oily skin. Reviewers note that the products on this page help with pore and oil control, while hyaluronic acid helps provide lightweight hydration.
Beauty of Joseon or Elemis: which moisturizer is better?
Both Beauty of Joseon and Elemis offer moisturizers that provide deep hydration and skin-smoothing benefits, but Beauty of Joseon tends to be more gentle and fragrance-free across its products, while Elemis is often chosen for mature skin.
Beauty of Joseon or Elemis for sensitive skin?
Beauty of Joseon is a better choice for sensitive skin, as Lovi rates its sensitive skin fit as High while Elemis is also High, but reviewers note that Elemis has more issues with skin irritation and strong fragrance.
Beauty of Joseon or Elemis for acne-prone skin?
Both Beauty of Joseon and Elemis offer a High Lovi fit for acne-prone skin. Beauty of Joseon stands out for having every product on its page free of fragrance, whereas Elemis products on this page frequently include fragrance and are sometimes noted for skin irritation.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Safety evaluation of topical applications of ethanol on the skin and inside the oral cavity
Cutaneous photoprotection from ultraviolet injury by green tea polyphenols
Bacterial cellulose membranes as drug delivery systems: an in vivo skin compatibility study
Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling
Microneedling by dermapen and glycolic acid peel for the treatment of acne scars: Comparative study
Topical beta-carotene protects against infra-red-light-induced free radicals
A Rose Extract Protects the Skin against Stress Mediators: A Potential Role of Olfactory Receptors
Supramolecular collagen nanoparticles for anti-wrinkle, skin whitening, and moisturizing effects
Novel beads made of alpha-cyclodextrin and oil for topical delivery of a lipophilic drug
A study of anti-wrinkle functions and improvement of cream with Phaseolus angularis
Comparative measurement of hydration effects of herbal moisturizers
Topical Almond Oil for Prevention of Pressure Injuries: A Single-Blinded Comparison Study
Skin recovery by Lavandula angustifolia leaf callus extract: Redox control of Nrf2 signaling
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Formulation and evaluation of exotic fat based cosmeceuticals for skin repair
Hippophae rhamnoides oil-in-water (O/W) emulsion improves barrier function in healthy human subjects
Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery
Effects of fermented tea seed oil on the skin lipid barrier and microbiome of sensitive skin
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
-

Medical Board, Medical Advisor
Dermatology MD
-

Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
-

Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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