Anua Rice 70 Intensive Moisturizing Milk for sensitive skin
Rice Bran Water
Ceramides
Average
- HighNormal Skin Fit
- AverageEffectiveness
- HighSafety
Works for sensitive skin; other moisturizers fit it better.
This fit is calculated for the concerns frequently associated with sensitive skin: redness, stinging, and reactions to new products. For scores and recommendations based on your full skin profile, including your 12D face scan results and any goals or preferences you have, please use the Lovi app.
Page built Nov 8, 2026How the Fit score works
Lovi Assistant explains
- Offers moderate moisturizing for your normal skin, as rice bran water and ceramides hydrate and enhance barrier resilience.
- The formula provides general soothing benefits for redness and irritation, though it does not specifically target your concerns.
- The product is safe for your sensitive skin, with no risks of irritation due to the absence of harsh ingredients.
How to apply
- Use this soothing AM and PM routine every day to keep your normal skin calm. Always remember to apply SPF in the morning after your moisturizer.
- Apply your moisturizer after your toner in the morning, and after your serum in the evening. This step locks in hydration and protects your skin.
- Gently press a small amount of the moisturizer evenly across your face. Avoid rubbing to keep your sensitive skin happy and calm.
- You can apply this gentle formula on dry or slightly damp skin for the best comfort. It works wonderfully on clean skin to soothe redness and irritation.
- Do a patch test before your very first use to check your skin's reaction. Avoid getting the product directly into your eyes .
People Say
★4.7Overall rating based on 200+ reviewsUsers widely praise this moisturizer for its lightweight, milky texture that absorbs instantly to create a "glass skin" glow, making it a favorite for normal, combination, and oily skin types. It is frequently cited as insufficient for very dry skin in winter, and a notable minority of acne-prone users experienced breakouts linked to its coconut oil content.
Highlights
Lightweight texture Mostly Mentioned
- “Absorbs immediately”
- “ non-greasy finish”
- “milky consistency”
- “water-cream feel”
Glass skin glow Often Mentioned
- “Healthy radiance”
- “dewy finish”
- “brightens complexion”
- “instant glow”
Hydrating & softening Often Mentioned
- “Softens skin”
- “ good daily hydration”
- “plumps skin”
- “smooths texture”
Barrier support Sometimes Noted
- “Calms redness”
- “ soothing ingredients”
- “non-irritating”
- “gentle formula”
Caused breakouts Sometimes Noted
- “Clogged pores”
- “cystic acne”
- “coconut oil breakout”
- “tiny bumps”
Not moisturizing enough Sometimes Noted
- “Too light for dry skin”
- “ need a second layer”
- “skin felt tight”
- “not for winter”
Skin irritation Rarely Noted
- “Stinging sensation”
- “burning on application”
- “itchy red bumps”
- “caused redness”
Sources: lovi.care, anua.us, iherb.com, ulta.com, yesstyle.com, reddit.com, and more
Questions and answers
How well does Anua Rice 70 Intensive Moisturizing Milk work for sensitive skin?
Anua Rice 70 Intensive Moisturizing Milk works moderately well for sensitive skin, as rice bran water and ceramides hydrate and soothe irritation without causing harsh reactions. This moisturizer needs highly effective soothing ingredients like fermented Centella Asiatica, cica ceramide, and nourishing oils to truly calm redness and protect sensitive skin.
Which ingredients make this moisturizer a good fit for sensitive skin?
Rice bran water and ceramides make this moisturizer work for sensitive skin by hydrating it and helping strengthen the skin barrier. To be a better fit for this skin, a moisturizer of this type needs soothing ingredients like fermented Centella Asiatica or cica ceramide that specifically target redness and irritation.
What does Rice Bran Water do for sensitive skin?
Rice Bran Water helps calm sensitive skin by easing inflammation and providing gentle moisture. It is unlikely to cause irritation and may help protect the skin barrier against daily dryness.
Journal of Cosmetic Dermatology, 2022Journal of Nanoscience and Nanotechnology, 2011
What do Ceramides do for sensitive skin?
Ceramides help calm and strengthen sensitive skin by improving moisture barriers and reducing discomfort. Topical use is well tolerated and may significantly increase skin hydration while easing stinging or sensitive sensations.
Archives of Dermatological Research, 2018Skin Pharmacology and Physiology, 2026
Where does this moisturizer go in a skincare routine for sensitive skin?
This moisturizer goes in the evening routine as the final step after your treatment, and in your weekly routine after a nourishing mask and treatment. Sensitive skin needs gentle hydrators like ceramides and soothing ingredients to calm redness while keeping the skin barrier strong.
Can I use this moisturizer with retinol, and in what order?
You can use this moisturizer with retinol by applying it after your retinol treatment to help keep your skin calm and hydrated. Products used with retinol for sensitive skin benefit from including barrier-strengthening ingredients like ceramides and soothing agents to keep the skin comfortable.
How often should I use this moisturizer?
You can use this moisturizer daily as part of your morning and evening routine, as rice bran water and ceramides help keep your skin hydrated and calm. To work best for sensitive skin, a product of this type needs soothing ingredients and a gentle, fragrance-free formula that protects the skin barrier without causing irritation.
Journal of Cosmetic Dermatology, 2020Health Science Reports, 2021
Can this moisturizer clog pores, cause breakouts or purging for sensitive skin?
This moisturizer may cause breakouts for some people with sensitive skin, as reviewers occasionally report pimples from using it. However, it is unlikely to cause irritation since it avoids harsh ingredients.
Can I use this moisturizer around the eyes or on my body?
This moisturizer is safe to use on the body and around the eyes, as its gentle ingredients are unlikely to cause irritation. However, sensitive skin around the eyes and body often needs richer, specialized barrier-repairing creams with higher concentrations of ceramides and deep hydrators to keep thin skin soft and protected.
What the research says
Application of Body Lotion for 5 weeks on cosmetic dry skin improved barrier properties, increased levels of cholesterol, ceramides, and long-chain fatty acids, increased beneficial skin bacteria, and enhanced microbiome functional potential compared to baseline.
Scientific Reports, 2022Topical gel and cream formulations containing niosomes entrapped with rice bran bioactive compounds improved skin hydration, lightening, thickness, roughness, and elasticity in 30 human volunteers over 28 days compared to baseline.
Pharmaceutical Biology, 2012Gel and cream formulations containing rice bran bioactive compounds entrapped in niosomes increased in vitro antioxidant activity (ORAC values of 20-28 micromol TE/g versus 16-18 micromol TE/g for placebo), enhanced lipid peroxidation inhibition in human sebum by about 1.5 times, and improved in vivo human skin hydration by approximately 3 to 30% depending on the measurement technique.
Journal of Nanoscience and Nanotechnology, 2011Stirring Nukadoko fermented rice bran beds by hand leads to temporary settlement of microorganisms on human skin with quick shedding.
FEMS Microbiology Letters, 2023
Why other moisturizers fit sensitive skin better
A panthenol-enriched mask improved skin hydration, regulated sebum, and reduced redness and TEWL across dry sensitive, oily sensitive, and oily acne skin subgroups with excellent tolerance and no adverse reactions.
Journal of Cosmetic Dermatology, 2024Topical dexpanthenol acts as a moisturizer, improves stratum corneum hydration, accelerates wound healing and epidermal regeneration, reduces erythema, and improves symptoms of skin irritation compared to vehicle or no pretreatment.
American Journal of Clinical Dermatology, 2002A dexpanthenol-containing cream accelerated skin barrier repair, increased stratum corneum hydration, reduced skin roughness, and decreased skin redness compared to vehicle and untreated controls in sodium lauryl sulphate-irritated skin.
The Journal of Dermatological Treatment, 2002
Ingredients
Rice Bran Water, Ceramides
Behind this fit score
Lovi calculates every fit score from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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