🇺🇸United States

Anua vs The INKEY List

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and The INKEY List are distinct skincare brands designed to address diverse complexions through thoughtful, ingredient-focused formulations. The Korean brand centers on moisturizers, toners, serums, and cleansers utilizing hyaluronic acid, heartleaf, and niacinamide to suit oily acne-prone and dry skin, whereas the British brand relies on glycerin across its moisturizers, serums, toners, and eye products to nurture combination and sensitive skin. While both companies offer targeted solutions for mature skin and blemishes, they differ fundamentally in their foundational ingredients, regional origins, and ideal skin types.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

prnewswire.comkedglobal.comtracxn.comv.daum.net

The INKEY List is a British skincare brand founded in 2018 and owned by Brand Evangelists for Beauty Limited.

cosmeticsbusiness.comprnewswire.comtheinkeylist.comtracxn.com

This page compares some of the most popular Anua and The INKEY List products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs The INKEY List products

People Say

AnuaThe INKEY List
  • Texture and Consistency Mostly MentionedMostly Mentioned
    • “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
    • “Gel consistency — The INKEY List Tranexamic Acid Serum”
    • “feels like applying straight up water to the skin — The INKEY List Omega Water Cream”
  • Hydration and Moisture Mostly MentionedOften Mentioned
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “leaves skin plump — Anua Rice 70 Glow Milky Toner”
    • “Super hydrating — The INKEY List Polyglutamic Acid Serum”
    • “intense nourishment — The INKEY List Collagen Peptide Serum”
  • Soothing and Calming Often MentionedOften Mentioned
    • “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
    • “calmed my red spots — Anua Heartleaf 77% Clear Pad”
    • “Safe and gentle especially for my dry, sensitive skin — The INKEY List Oat Cleansing Balm”
    • “calmed my menopausal redness — The INKEY List ECTOIN HYDRO-BARRIER SERUM”
  • Packaging and Value Rarely NotedMostly Mentioned
    • “Good for the price — The INKEY List Salicylic Acid Cleanser”
    • “One of the best balms for quality and also price — The INKEY List Oat Cleansing Balm”
    • “unbeatable value — The INKEY List Hyaluronic Acid Serum”
    • “love the included tweezers — Anua Heartleaf 77% Clear Pad”
  • Brightening and Glow Often MentionedRarely Noted
    • “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
    • “glass-like glow — Anua Rice 70 Glow Milky Toner”
    • “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
    • “Visibly reduces acne scars — The INKEY List Tranexamic Acid Serum”
  • Makeup Compatibility Rarely NotedOften Mentioned
    • “sits beautifully under makeup — The INKEY List Caffeine Eye Cream”
    • “Melts away makeup and impurities without drying — The INKEY List Oat Cleansing Balm”
    • “no pilling under makeup — The INKEY List Hyaluronic Acid Serum”
    • “makeup applies so smoothly — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
  • Breakouts and Acne Often MentionedSometimes Noted
    • “did cause major breakouts — The INKEY List Omega Water Cream”
    • “New formula breaks me out — The INKEY List Salicylic Acid Cleanser”
    • “Caused cystic acne — The INKEY List PHA Toner”
    • “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”

Anua vs The INKEY List routines for dry skin

Buy Anua routine · $147.85 · 85% fitBuy The INKEY List routine · $106.98 · 82% fitSee multi-brand routine · 99% fit

Anua vs The INKEY List routines for oily skin

Buy The INKEY List routine · $261.57 · 87% fitBuy Anua routine · $215.75 · 83% fitSee multi-brand routine · 98% fit

Anua vs The INKEY List routines for combination skin

Buy The INKEY List routine · $254.57 · 90% fitBuy Anua routine · $190.75 · 83% fitSee multi-brand routine · 97% fit

Questions and answers

Anua or The INKEY List: which is better?

Both brands are great, with Anua doing better for brightening and glow on the products on this page, while The INKEY List excels in packaging and value, and makeup compatibility. Both brands offer high routine fit levels for dry skin.

What is the difference between Anua and The INKEY List?

Anua does better for brightening and glow among the products on this page, while The INKEY List does better for packaging, value, and makeup compatibility. Both brands feature no fragrance across all of their products.

Anua or The INKEY List for oily skin?

Both Anua and The INKEY List fit oily skin at a High level on the products on this page. Reviewers note that Anua focuses more on brightening and glow.

Anua or The INKEY List: which cleanser is better?

Both brands offer effective cleansers, but reviewers note that Anua is better for brightening and glow among the products on this page. The INKEY List features affordable options that help remove makeup effectively, such as the Oat Cleansing Balm.

Which is more affordable, Anua or The INKEY List?

The INKEY List does better for packaging and value among the products on this page, and reviewers frequently mention its moisturizers and serums as affordable. Niacinamide may help reduce pigmentation and support skin barrier function.

The British Journal of Dermatology, 2002Antioxidants, 2021

Anua or The INKEY List: which brand is better for brightening and glow?

Anua does better for brightening and glow among the products on this page. Reviewers mostly mention brightening serums for Anua, and niacinamide helps reduce cutaneous pigmentation and suppress melanosome transfer.

The British Journal of Dermatology, 2002

Anua or The INKEY List: which brand has better packaging and value?

The INKEY List does better for packaging and value among the products on this page.

Anua or The INKEY List for sensitive skin?

The INKEY List fits sensitive skin at a Superior level, while Anua fits at a High level. Reviewers state that The INKEY List offers hydrating and lightweight moisturizers.

Anua or The INKEY List: which moisturizer is better?

Both brands offer effective moisturizers on the products on this page, with Anua standing out for soothing and barrier support and The INKEY List for affordable and hydrating options.

Anua or The INKEY List for acne-prone skin?

Both Anua and The INKEY List fit acne-prone skin well at a High level on the products on this page. Reviewers note that Anua may sometimes cause breakouts, while The INKEY List also notes occasional purging and breakouts.

Anua or The INKEY List for combination skin?

For combination skin, Anua has a High routine fit on the products on this page, while The INKEY List reaches a Superior fit level.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play