Anua Rice 70 Intensive Moisturizing Milk for mature skin
Rice Bran Water
Ceramides
Average
- HighNormal Skin Fit
- AverageEffectiveness
- HighSafety
Works for mature skin; other moisturizers fit it better.
This fit is calculated for the concerns frequently associated with mature skin: fine lines, wrinkles, and loss of firmness. For scores and recommendations based on your full skin profile, including your 12D face scan results and any goals or preferences you have, please use the Lovi app.
Page built Nov 8, 2026How the Fit score works
Lovi Assistant explains
- Offers moderate moisturizing for your normal skin, as rice bran water and ceramides hydrate and enhance barrier resilience.
- While providing general hydration and soothing benefits, it lacks specialized ingredients like peptides or retinoids to effectively target your concerns of wrinkles and fine lines.
- The product is safe for your normal skin due to the absence of prohibited or harsh ingredients, posing no risks of irritation.
How to apply
- Use your moisturizer twice a day in your AM and PM routines. Apply it daily to help smooth fine lines.
- Apply this product after your toner and serum, but before your SPF in the morning. Follow your cleanser and toner steps to keep your skin balanced.
- Gently press a small amount into your face and neck. Avoid rubbing the skin too harshly to prevent extra tension.
- Apply the moisturizer on slightly damp skin to help lock in extra moisture. Clean skin helps the product absorb much more evenly.
- Avoid the sensitive eye area during application. Do a quick patch test before your very first use to stay safe.
People Say
★4.7Overall rating based on 200+ reviewsUsers widely praise this moisturizer for its lightweight, milky texture that absorbs instantly to create a "glass skin" glow, making it a favorite for normal, combination, and oily skin types. It is frequently cited as insufficient for very dry skin in winter, and a notable minority of acne-prone users experienced breakouts linked to its coconut oil content.
Highlights
Lightweight texture Mostly Mentioned
- “Absorbs immediately”
- “ non-greasy finish”
- “milky consistency”
- “water-cream feel”
Glass skin glow Often Mentioned
- “Healthy radiance”
- “dewy finish”
- “brightens complexion”
- “instant glow”
Hydrating & softening Often Mentioned
- “Softens skin”
- “ good daily hydration”
- “plumps skin”
- “smooths texture”
Barrier support Sometimes Noted
- “Calms redness”
- “ soothing ingredients”
- “non-irritating”
- “gentle formula”
Caused breakouts Sometimes Noted
- “Clogged pores”
- “cystic acne”
- “coconut oil breakout”
- “tiny bumps”
Not moisturizing enough Sometimes Noted
- “Too light for dry skin”
- “ need a second layer”
- “skin felt tight”
- “not for winter”
Skin irritation Rarely Noted
- “Stinging sensation”
- “burning on application”
- “itchy red bumps”
- “caused redness”
Sources: lovi.care, anua.us, iherb.com, ulta.com, yesstyle.com, reddit.com, and more
Questions and answers
How well does Anua Rice 70 Intensive Moisturizing Milk work for mature skin?
Anua Rice 70 Intensive Moisturizing Milk works moderately well for mature skin, providing basic hydration and soothing benefits without any risk of irritation. However, it lacks specialized anti-aging ingredients like peptides or retinoids to effectively target wrinkles and fine lines. A moisturizer for mature skin needs potent anti-aging ingredients, rich nourishing components, and strong barrier support to properly smooth and maintain the skin.
Which ingredients make this moisturizer a good fit for mature skin?
Rice bran water and ceramides make this moisturizer a good fit by hydrating your skin and strengthening its moisture barrier. Because it lacks specialized anti-aging ingredients like peptides or retinoids, a product of this type needs antioxidants and smoothing ingredients to properly care for mature skin.
What does Rice Bran Water do for mature skin?
Rice bran water helps mature skin by providing antioxidant protection and supporting moisture, which keeps skin looking smooth and healthy. Regular use may help reduce the look of fine lines and improve overall skin firmness.
Journal of Cosmetic Dermatology, 2022Pharmaceutical Biology, 2012
What do Ceramides do for mature skin?
Ceramides help keep mature skin hydrated and smooth by repairing the outer moisture barrier and supporting water retention. This type of ingredient helps improve skin texture and elasticity while reducing dryness, which makes it particularly useful for aging skin that tends to lose moisture easily.
Dermatologic Therapy, 2019International Journal of Immunopathology and Pharmacology, 2008
Where does it go in a skincare routine for mature skin?
Apply this moisturizer in the morning after your hydrating toner and before your sunscreen, and in the evening as the final step of your routine. It provides moderate hydration with rice bran water and ceramides, though mature skin also needs specialized ingredients like peptides or retinoids to properly target wrinkles and fine lines.
Can I use this moisturizer with retinol, and in what order?
You can use this moisturizer with retinol by applying it either before or after your retinol treatment to help keep your skin calm and comfortable. Using a moisturizer with ceramides helps support your skin barrier while you use retinoids. To properly care for mature skin, a moisturizer of this type needs added peptides or retinoids to help smooth out fine lines and wrinkles.
How often should I use it?
You can use this moisturizer twice a day as part of your morning and evening routine to keep your skin hydrated and calm. Daily application helps maintain skin moisture and supports the skin barrier.
Journal of Cosmetic Dermatology, 2020Health Science Reports, 2021
Can this moisturizer clog pores, cause breakouts or purging for mature skin?
Reviewers report that Anua Rice 70 Intensive Moisturizing Milk can sometimes cause breakouts on mature skin. While the formula is generally safe and unlikely to cause irritation, individual reactions vary when trying new moisturizers.
Can I use it around the eyes or on my body?
You can use this moisturizer on your body and around your eyes, as it is safe and gentle for normal skin. However, mature skin needs targeted ingredients like peptides or retinoids to help smooth out wrinkles and fine lines.
Surgical and Radiologic Anatomy, 2002Scientific Reports, 2022
What the research says
Application of Body Lotion for 5 weeks on cosmetic dry skin improved barrier properties, increased levels of cholesterol, ceramides, and long-chain fatty acids, increased beneficial skin bacteria, and enhanced microbiome functional potential compared to baseline.
Scientific Reports, 2022Topical gel and cream formulations containing niosomes entrapped with rice bran bioactive compounds improved skin hydration, lightening, thickness, roughness, and elasticity in 30 human volunteers over 28 days compared to baseline.
Pharmaceutical Biology, 2012Gel and cream formulations containing rice bran bioactive compounds entrapped in niosomes increased in vitro antioxidant activity (ORAC values of 20-28 micromol TE/g versus 16-18 micromol TE/g for placebo), enhanced lipid peroxidation inhibition in human sebum by about 1.5 times, and improved in vivo human skin hydration by approximately 3 to 30% depending on the measurement technique.
Journal of Nanoscience and Nanotechnology, 2011Stirring Nukadoko fermented rice bran beds by hand leads to temporary settlement of microorganisms on human skin with quick shedding.
FEMS Microbiology Letters, 2023
Why other moisturizers fit mature skin better
Topical application of Lactobacillus plantarum-GMNL6 enhanced collagen synthesis and SPTSSA gene expression while reducing melanin synthesis, Staphylococcus aureus biofilm, and Cutibacterium acnes proliferation, leading to clinical improvements in skin moisture, color, spots, wrinkles, UV spots, and porphyrins in human volunteers.
International Journal of Medical Sciences, 2021Nanoemulsions containing Macadamia integrifolia seed oil successfully enhanced skin hydration and reduced wrinkles in human volunteers, outperforming conventional emulsions in skin hydration enhancement.
Nanomaterials, 2024Chronomodulated daytime application of baicalin and nighttime application of palmitoyl tripeptide-1 synergistically improved skin luminance by 16.29%, nasolabial fold depth by -36.35%, and firmness by 24.35% in 30 female participants.
Journal of Cosmetic Dermatology, 2026
Ingredients
Rice Bran Water, Ceramides
Behind this fit score
Lovi calculates every fit score from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
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