Anua vs Theramid
Anua and Theramid are distinct skincare labels representing modern K-beauty and precise Spanish formulation. Anua offers moisturizers, toners, serums, and cleansers built around hyaluronic acid, heartleaf, and niacinamide to suit oily acne-prone skin and dry skin best. Meanwhile, the Spanish brand is cherished for advanced moisturizers and targeted serums that rely on meticulously engineered formulas suited for balanced, dry, combination, oily, and sensitive skin. While both labels feature standout products for specific concerns like dark spots and mature skin, the Korean line relies on natural extracts, whereas its counterpart delivers specialized treatments with remarkable precision.
Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..
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Theramid is a Spanish skincare brand founded in 2022 and owned by Cosnova Group since 2026.
This page compares some of the most popular Anua and Theramid products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Anua vs Theramid products
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Heartleaf Pore Control Cleansing Oil
$17.00
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Heartleaf 77% Soothing Toner
$19.69
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Niacinamide 10% + TXA 4% Serum
$21.85
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PDRN Hyaluronic Acid Capsule 100 Serum
$27.37
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Heartleaf Quercetin Pore Deep Cleansing Foam
$13.00
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Rice 70 Glow Milky Toner
$21.00
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PEACH 70% NIACINAMIDE SERUM
$20.00
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Heartleaf 77% Clear Pad
$21.88
People Say
Texture and Absorption Mostly MentionedMostly Mentioned
- “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
- “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
- “the texture is a sophisticated, lightweight gel that absorbs almost instantly without leaving a sticky residue — Theramid Copper Peptide”
- “Absorbs quickly — Theramid DERMA-PEPTIDES”
Soothing and Calming Often MentionedMostly Mentioned
- “Instantly took out redness — Theramid Ceramide Treatment”
- “Suitable for sensitive skin — Theramid DERMA-PEPTIDES”
- “incredibly gentle... I experienced zero redness or irritation — Theramid Copper Peptide”
- “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
Anti-Aging and Firmness Not notedMostly Mentioned
- “Only thing that got my barrier under control — Theramid Ceramide Treatment”
- “Fine lines are less visible — Theramid DERMA-PEPTIDES”
- “my skin feels incredibly fed and plump — Theramid Copper Peptide”
Hydration and Moisture Mostly MentionedOften Mentioned
- “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
- “leaves skin plump — Anua Rice 70 Glow Milky Toner”
- “Drink of water for my skin — Anua PEACH 70% NIACINAMIDE SERUM”
- “Provides long-lasting hydration — Theramid Ceramide Treatment”
Brightening and Glow Often MentionedSometimes Noted
- “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
- “glass-like glow — Anua Rice 70 Glow Milky Toner”
- “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
- “instantly gives the skin a radiant glow and freshness — Theramid Copper Peptide”
Cleansing and Exfoliation Often MentionedNot noted
- “Dissolved my sebaceous filaments immediately — Anua Heartleaf Pore Control Cleansing Oil”
- “leaves my face soft, smooth, and fresh without dryness — Anua Rice Enzyme Brightening Cleansing Powder”
- “effectively removes sebum — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
Breakouts and Acne Often MentionedRarely Noted
- “Gave me massive texture and bumps — Theramid Ceramide Treatment”
- “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”
Scent and Formulation Rarely NotedOften Mentioned
- “overpowering herbal smell — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
- “smells like burning rubber — Anua BHA 2% Gentle Exfoliating Toner”
- “medicinal smell — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
- “copper peptides are high maintenance... you really don't want to use it in with anything that has a low pH — Theramid Copper Peptide”
Questions and answers
Anua or Theramid: which is better?
Neither brand is universally better, as Anua excels in hydration, brightening, and cleansing among the products on this page, while Theramid scores better for soothing, calming, anti-aging, and firmness.
What is the difference between Anua and Theramid?
Anua offers a larger selection of products on this page with strengths in hydration, brightening, and cleansing, whereas Theramid focuses on targeted treatments with strengths in soothing and anti-aging. Reviewers note that Anua products on this page are mostly praised for their brightening serums and lightweight toners, while Theramid is recognized for restorative moisturizers.
Anua or Theramid: which moisturizer is better?
For moisturizers, both brands have strong options, but Anua is a better fit for hydration and moisture based on the products on this page, while Theramid excels in soothing and barrier support. Reviewers note that Anua moisturizers help with barrier support and soothing, and Theramid provides restorative, soothing moisturizers with a Superior Lovi fit level for dry sensitive skin in its Ceramide Treatment.
Which is more affordable, Anua or Theramid?
The products on this page do not list pricing information, so neither Anua nor Theramid can be called more affordable based on available details.
Which causes fewer breakouts, Anua or Theramid?
Anua does better with breakouts and acne compared to Theramid among the products on this page.
Which brand has more fragrance-free options, Anua or Theramid?
Both Anua and Theramid offer only fragrance-free options among the products on this page, as every product from both brands lists no fragrance in its ingredients.
Which brand is better for anti-aging and firmness, Anua or Theramid?
Theramid does better for anti-aging and firmness among the products on this page. Reviewers note that Theramid provides restorative and soothing moisturizers that support firmness and anti-aging care.
Which brand is better for hydration and moisture, Anua or Theramid?
Anua is better for hydration and moisture among the products on this page, as reviewers note it excels in this area compared to Theramid.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Effects of Turmeric (Curcuma longa) on Skin Health: A Systematic Review of the Clinical Evidence
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Effects of glyceryl glucoside on AQP3 expression, barrier function and hydration of human skin
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
Moisturizing Effects of Diglycerol Combined with Glycerol on Human Stratum Corneum
Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery
Histometric assessment of the age-related skin response to 2-hydroxy-5-octanoyl benzoic acid
Emulgels powered by coco-glucoside: A stable and effective synbiotics delivery system for skin care
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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