🇺🇸United States

Anua vs Estée Lauder

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and Estée Lauder are two distinct skincare lines representing modern K-beauty innovation and heritage American luxury, respectively. The Korean brand focuses on targeted moisturizers, toners, serums, and cleansers featuring heartleaf, niacinamide, and hyaluronic acid, while the American house offers comprehensive moisturizers, serums, eye products, and cleansers powered by glycerin and hyaluronic acid. Both labels suit acne-prone and mature skin types, yet they differ primarily through their founding origins, proprietary ingredient blends, and specific formulations tailored for distinct textural and aging concerns.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

prnewswire.comkedglobal.comtracxn.comv.daum.net

Estée Lauder is an American skincare brand founded in 1946 and owned by The Estée Lauder Companies Inc..

en.wikipedia.orgelcompanies.com

This page compares some of the most popular Anua and Estée Lauder products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs Estée Lauder products

People Say

AnuaEstée Lauder
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “leaves skin plump — Anua Rice 70 Glow Milky Toner”
    • “skin drinks it up immediately — Estée Lauder Advanced Night Repair”
    • “The formula is incredibly hydrating and leaves my skin feeling smooth. — Estée Lauder Re-Nutriv”
  • Texture and Lightweight Feel Mostly MentionedMostly Mentioned
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
    • “Feels like water, not heavy oil — Anua Heartleaf Pore Control Cleansing Oil”
    • “Absorbs quickly into the skin — Estée Lauder Revitalizing Supreme+”
    • “watery — Estée Lauder Micro Essence Treatment Lotion”
  • Skin Smoothing and Texture Improvement Often MentionedOften Mentioned
    • “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
    • “gentle PHA exfoliation — Anua Heartleaf 77% Clear Pad”
    • “skin feels like a baby's bottom — Estée Lauder Advanced Night Repair”
    • “silky smooth — Estée Lauder Micro Essence Treatment Lotion”
  • Miscellaneous and Rare Product Traits Sometimes NotedOften Mentioned
    • “Helps with skin firmness and reduces the appearance of lines. — Estée Lauder Re-Nutriv”
    • “constant puffiness gone — Estée Lauder Advanced Night Repair Eye Supercharged Gel-Creme”
    • “dark circles look brighter — Estée Lauder Advanced Night Repair Eye Supercharged Gel-Creme”
    • “zero white cast — Anua Heartleaf Silky Moisture Sun Cream”
  • Brightening and Glow Mostly MentionedSometimes Noted
    • “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
    • “glass-like glow — Anua Rice 70 Glow Milky Toner”
    • “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
    • “gives me that glass skin look — Estée Lauder Advanced Night Repair”
  • Soothing and Barrier Support Often MentionedSometimes Noted
    • “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
    • “calmed my red spots — Anua Heartleaf 77% Clear Pad”
    • “didn't sensitize my skin — Anua BHA 2% Gentle Exfoliating Toner”
    • “doesn't strip the skin — Estée Lauder Advanced Night Cleansing Gelée”
  • High Price and Value Issues Rarely NotedMostly Mentioned
    • “price feels way too high — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “small size, the price is expensive — Anua Rice Enzyme Brightening Cleansing Powder”
    • “bottle too small — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “way too expensive for the size — Estée Lauder Advanced Night Repair”
  • Causes Breakouts and Acne Often MentionedRarely Noted
    • “gave me tiny red bumps — Estée Lauder Advanced Night Repair”
    • “Caused small bumps on forehead — Estée Lauder Revitalizing Supreme+”
    • “cystic acne — Estée Lauder Micro Essence Treatment Lotion”
    • “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”
  • Lack of Results or Slow Efficacy Sometimes NotedSometimes Noted
    • “Did absolutely nothing — Anua Heartleaf 77% Soothing Toner”
    • “not instant fix — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “didn't notice any difference — Estée Lauder Advanced Night Repair”
    • “just expensive water — Estée Lauder Micro Essence Treatment Lotion”

Anua vs Estée Lauder routines for dry skin

Buy Anua routine · $147.85 · 85% fitBuy Estée Lauder routine · $271.00 · 74% fitSee multi-brand routine · 99% fit

Anua vs Estée Lauder routines for oily skin

Buy Anua routine · $215.75 · 83% fitBuy Estée Lauder routine · $399.42 · 75% fitSee multi-brand routine · 98% fit

Anua vs Estée Lauder routines for combination skin

Buy Anua routine · $190.75 · 83% fitBuy Estée Lauder routine · $503.90 · 77% fitSee multi-brand routine · 97% fit

Questions and answers

Anua or Estée Lauder: which is better?

Anua generally beats Estée Lauder on this page, offering better brightening and soothing benefits with zero fragrance across all its products. Estée Lauder often comes with a high price point and occasional strong fragrance, though it performs well for deep hydration and gentle cleansers.

What is the difference between Anua and Estée Lauder?

Anua offers better fit levels for dry skin and skin with dark spots than Estée Lauder, while both brands generally perform similarly across other skin types on these pages. Anua focuses on ingredients like heartleaf and niacinamide with zero fragrance across its products, whereas Estée Lauder features a wider price range and includes fragrance in some items.

Anua or Estée Lauder for dry skin?

Anua fits dry skin better than Estée Lauder, as the products on this page achieve a High dry skin routine fit compared to Estée Lauder's Average fit level.

Anua or Estée Lauder: which cleanser is better?

Both brands offer effective cleansers, but Anua is particularly well-suited for a variety of skin types with products like its Heartleaf Pore Control Cleansing Oil and Heartleaf Quercetin Pore Deep Cleansing Foam. Meanwhile, Estée Lauder provides options such as the Advanced Night Cleansing Gelée and Soft Clean Moisture Rich Foaming Cleanser, which are noted for being gentle and non-drying.

Which is more affordable, Anua or Estée Lauder?

Anua is more affordable than Estée Lauder, as Estée Lauder faces drawbacks for its high price point among the products on this page.

Between Anua and Estee Lauder, which brand is better for reducing dark spots?

Anua is better for reducing dark spots because the products on this page outperform Estée Lauder in brightening and glow. Niacinamide helps target pigmentation, and the brand is backed by clinical evidence for reducing dark spots.

The British Journal of Dermatology, 2002Antioxidants, 2021

How do the fragrance ingredients compare between Anua and Estee Lauder products?

Anua products on this page list no fragrance in their ingredients, whereas 2 of 14 Estée Lauder products list fragrance. This means Anua is a better choice if you want to avoid added scents.

Which brand performs better for soothing and barrier support according to reviewers?

Anua performs better for soothing and barrier support according to reviewers. Reviewers frequently mention soothing and barrier support in its moisturizers.

Anua or Estée Lauder for oily skin?

Both Anua and Estée Lauder are well suited for oily skin, as the products on this page for both brands achieve a High fit level for this skin type.

Anua or Estée Lauder: which sunscreen is better?

Both Anua and Estée Lauder offer sunscreens on this page with high Lovi fit levels for most skin types. Anua features the Heartleaf Silky Moisture Sun Cream, while Estée Lauder offers the DayWear Moisturizer, which achieves a Superior fit level specifically for dry sensitive skin, dry skin, sensitive skin, and mature skin.

Anua or Estée Lauder for sensitive skin?

Anua fits sensitive skin better than Estée Lauder, as Lovi rates Anua as High for sensitive skin while Estée Lauder achieves High fit as well but Anua features no fragrance across the products on this page and better soothing and barrier support.

Anua or Estée Lauder for acne-prone skin?

Anua fits acne-prone skin better because the products on this page achieve a High Lovi fit level for this skin type and specialize in soothing and barrier support. Estée Lauder also reaches a High routine fit level for acne-prone skin, but reviewers note that it sometimes causes breakouts.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play