Anua vs Olay
Anua and Olay are two skincare lines offering moisturizers, toners, serums, cleansers, and more. Founded in 2019, the Korean brand Anua uses hyaluronic acid, heartleaf, and niacinamide to suit oily acne-prone skin and dry skin best, while Olay is warmly loved for its thoughtfully formulated products enriched with niacinamide and glycerin that suit sensitive skin and acne-prone skin best. The brands differ in their key formulations and targeted benefits, with both utilizing niacinamide to address skin aging and pigmentation.
Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..
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This page compares some of the most popular Anua and Olay products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Anua vs Olay products
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Heartleaf Pore Control Cleansing Oil
$17.00
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Heartleaf 77% Soothing Toner
$19.69
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Niacinamide 10% + TXA 4% Serum
$21.85
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PDRN Hyaluronic Acid Capsule 100 Serum
$27.37
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Heartleaf Quercetin Pore Deep Cleansing Foam
$13.00
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Rice 70 Glow Milky Toner
$21.00
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PEACH 70% NIACINAMIDE SERUM
$20.00
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Heartleaf 77% Clear Pad
$21.88
People Say
Texture and Absorption Mostly MentionedMostly Mentioned
- “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
- “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
- “sinks in quickly — Olay Super Serum”
- “skin feels baby soft — Olay Retinol24”
Hydration and Moisture Mostly MentionedMostly Mentioned
- “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
- “leaves skin plump — Anua Rice 70 Glow Milky Toner”
- “Instantly smoother, softer, and more hydrated — Olay Regenerist Micro-Sculpting Cream”
- “light and smooth — Olay Ultimate Eye Cream”
Gentle Formula and Soothing Often MentionedOften Mentioned
- “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
- “calmed my red spots — Anua Heartleaf 77% Clear Pad”
- “No irritation at all — Olay Regenerist Retinol 24 Night Moisturizer”
- “smells amazing — Olay Vitamin C Serum”
Brightening and Glow Mostly MentionedOften Mentioned
- “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
- “glass-like glow — Anua Rice 70 Glow Milky Toner”
- “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
- “iridescent glow — Olay Super Serum”
Cleansing and Exfoliation Often MentionedRarely Noted
- “Dissolved my sebaceous filaments immediately — Anua Heartleaf Pore Control Cleansing Oil”
- “leaves my face soft, smooth, and fresh without dryness — Anua Rice Enzyme Brightening Cleansing Powder”
- “effectively removes sebum — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
- “tiny beads aren't harsh — Olay Regenerating Cream Cleanser”
Makeup Compatibility Sometimes NotedSometimes Noted
- “absorbs instantly — Olay Eye Lifting Serum”
- “acts as primer — Olay Super Serum”
- “concealer sits better — Olay Ultimate Eye Cream”
- “Melted my waterproof mascara — Anua Heartleaf Pore Control Cleansing Oil”
Slow or Subtle Results Sometimes NotedOften Mentioned
- “Did absolutely nothing — Anua Heartleaf 77% Soothing Toner”
- “not instant fix — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
- “no visible difference — Olay Ultimate Eye Cream”
- “no difference — Olay Vitamin C Serum”
Sticky or Greasy Residue Often MentionedSometimes Noted
- “Wake up feeling a bit greasy — Olay Regenerist Micro-Sculpting Cream”
- “cakes up all over — Olay Advanced Eye Cream”
- “feels like a coating — Olay Regenerating Cream Cleanser”
- “Left such a gross tacky finish that refused to dry. — Anua Niacinamide 10% + TXA 4% Serum”
Anua vs Olay routines for dry skin
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Cleanser
Hyaluronic Acid Hydrating Gentle Foaming Cleanser
Morning · Evening · Once a week
$15.00
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Hydrating Toner
Rice 70 Glow Milky Toner
Morning
$21.00
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Moisturizer
Heartleaf 70% Intense Calming Cream
Morning · Evening · Once a week
$25.00
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SPF
Heartleaf Silky Moisture Sun Cream
Morning
$26.00
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Pre-Cleanser
Heartleaf Pore Control Cleansing Oil
Evening · Once a week
$17.00
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Serum or Treatment
Niacinamide 10% + TXA 4% Serum
Evening · Once a week
$21.85
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Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
$22.00
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Cleanser
Regenerating Cream Cleanser
Morning · Evening · Once a week
$20.20
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Hydrating Toner
Pyunkang Yul Calming Deep Moisture Toner
Morning
$16.99
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Moisturizer
Regenerist Luminous Tone Perfecting Cream
Morning · Evening · Once a week
$49.97
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SPF
Regenerist Micro-Sculpting Cream
Morning
$23.54
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Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
$21.70
- Serum or Treatment Vitamin C Serum Evening · Once a week
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Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
$22.00
Buy Anua routine · $147.85 · 85% fit
Buy Olay routine · $154.40 · 83% fitSee multi-brand routine · 99% fit
Anua vs Olay routines for oily skin
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Cleanser
Regenerating Cream Cleanser
Morning · Evening · Once a week
$20.20
-
Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
$15.60
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Moisturizer
Super Serum
Morning · Evening · Once a week
$29.94
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SPF
Regenerist Whip Face Moisturizer SPF 25
Morning
$22.12
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Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
$50.00
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Cleansing Toner
Oil Minimizing Clean Toner
Evening
$10.33
- Serum or Treatment Vitamin C Serum Evening · Once a week
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Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
$69.00
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Cleansing Mask
Revision Skincare Black Mask
Once a week
$79.00
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Cleanser
Heartleaf Quercetin Pore Deep Cleansing Foam
Morning · Evening · Once a week
$13.00
-
Hydrating Toner
Rice Enzyme Brightening Cleansing Powder
Morning · Once a week
$15.90
-
Moisturizer
Heartleaf 70% Intense Calming Cream
Morning · Evening · Once a week
$25.00
-
SPF
Heartleaf Silky Moisture Sun Cream
Morning
$26.00
-
Pre-Cleanser
Heartleaf Pore Control Cleansing Oil
Evening · Once a week
$17.00
-
Cleansing Toner
BHA 2% Gentle Exfoliating Toner
Evening
$18.00
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Serum or Treatment
Niacinamide 10% + TXA 4% Serum
Evening · Once a week
$21.85
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Cleansing Mask
Revision Skincare Black Mask
Once a week
$79.00
Buy Olay routine · $296.19 · 84% fit
Buy Anua routine · $215.75 · 83% fitSee multi-brand routine · 98% fit
Anua vs Olay routines for combination skin
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Cleanser
Heartleaf Quercetin Pore Deep Cleansing Foam
Morning · Evening · Once a week
$13.00
-
Hydrating Toner
Rice 70 Glow Milky Toner
Morning · Once a week
$21.00
-
Moisturizer
Rice Enzyme Brightening Cleansing Powder
Morning · Evening · Once a week
$15.90
-
SPF
Heartleaf Silky Moisture Sun Cream
Morning
$26.00
-
Pre-Cleanser
Heartleaf Pore Control Cleansing Oil
Evening · Once a week
$17.00
-
Cleansing Toner
BHA 2% Gentle Exfoliating Toner
Evening
$18.00
-
Serum or Treatment
Niacinamide 10% + TXA 4% Serum
Evening · Once a week
$21.85
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
$58.00
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Cleanser
Regenerating Cream Cleanser
Morning · Evening · Once a week
$20.20
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
$25.60
-
Moisturizer
Super Serum
Morning · Evening · Once a week
$29.94
-
SPF
Regenerist Micro-Sculpting Cream
Morning
$23.54
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
$50.00
-
Cleansing Toner
Oil Minimizing Clean Toner
Evening
$10.33
- Serum or Treatment Vitamin C Serum Evening · Once a week
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
$69.00
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
$58.00
Buy Anua routine · $190.75 · 83% fit
Buy Olay routine · $286.61 · 83% fitSee multi-brand routine · 97% fit
Questions and answers
Anua or Olay: which is better?
Both Anua and Olay offer products on this page that perform well, but Anua tends to do better for brightening, glow, cleansing, and exfoliation, while Olay stands out for makeup compatibility. Niacinamide, which is featured in both brands, helps reduce cutaneous pigmentation and suppresses melanosome transfer.
What is the difference between Anua and Olay?
Anua is a South Korean brand founded in 2019 that features fragrance-free formulas with key ingredients like heartleaf and niacinamide, while Olay is a legacy brand founded in 1952 offering a wider range of products with peptide and retinol options. Reviewers note that Anua does better for brightening and glowing effects, whereas Olay excels in makeup compatibility.
Anua or Olay for dry skin?
Both Anua and Olay are a High fit for dry skin on the products on this page. Anua features hydrating ingredients like hyaluronic acid, which helps boost moisture and supports skin quality.
Anua or Olay: which cleanser is better?
Anua does better for cleansing and exfoliation among the products on this page compared to Olay. Anua features cleansers that are fragrance-free, while Olay includes options that may cause irritation or have scent issues.
Which is more affordable, Anua or Olay?
The products on this page do not list pricing information, so it is not possible to determine whether Anua or Olay is more affordable.
Anua or Olay: which brand is better for brightening and glow?
Anua does better for brightening and glow among the products on this page. Niacinamide helps reduce pigmentation and brightens skin.
Do Anua and Olay products contain fragrance?
Every product on the Anua page lists no fragrance in its ingredients. For Olay, 26 of the 27 products on this page list no fragrance, while the Oil Minimizing Clean Toner is formulated with fragrance.
Anua or Olay: which brand performs better for cleansing and exfoliation?
Anua performs better for cleansing and exfoliation on the products on this page. Reviewers note that Anua excels in this category, offering a range of cleansing oils, foams, and exfoliating toners tailored for various skin types.
Anua or Olay for oily skin?
Both Anua and Olay fit oily skin well, as the products on this page achieve a High routine fit for this skin type. Anua leans on fragrance-free formulas with key ingredients like niacinamide and heartleaf to help control oil, while Olay offers lightweight options featuring peptides and niacinamide that are unlikely to feel heavy.
Anua or Olay: which moisturizer is better?
Both Anua and Olay offer moisturizers with a High routine fit for dry skin, oily skin, and other skin types on this page. Reviewers report that Anua provides soothing and barrier support in its moisturizers, while Olay is known for intense hydration and a lightweight feel.
Anua or Olay for sensitive skin?
Both Anua and Olay are great choices for sensitive skin, with Lovi giving them both a High fit level for this skin type. Anua features gentle, fragrance-free formulas across all the products on this page, while Olay provides options with soothing ingredients like niacinamide and glycerin to help keep skin calm.
Anua or Olay: which sunscreen is better?
Anua offers the Heartleaf Silky Moisture Sun Cream, which has a High fit level for combination, sensitive, dry sensitive, oily, skin with dark spots, oily acne-prone, dry, and mature skin, and an Average fit for acne-prone skin on this page. Olay offers options like the Regenerist Whip Face Moisturizer SPF 25 and Complete All Day Moisturizer SPF 15, with the latter showing lower fit levels for several skin types on this page.
Anua or Olay for acne-prone skin?
Both Anua and Olay fit acne-prone skin at a High level on this page. Reviewers report that Anua helps with brightening and gentle cleansing, while Olay is noted for intense hydration and texture improvement.
Research behind their key ingredients
Effects of Turmeric (Curcuma longa) on Skin Health: A Systematic Review of the Clinical Evidence
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Topical palmitoyl pentapeptide provides improvement in photoaged human facial skin
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Effects of glyceryl glucoside on AQP3 expression, barrier function and hydration of human skin
Reduction in the appearance of facial hyperpigmentation by topical N-acetyl glucosamine
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
Neuroimmunomodulatory compound for sensitive skin care: in vitro and clinical assessment
Comedogenicity in rabbit: some cosmetic ingredients/vehicles
Moisturizing Effects of Diglycerol Combined with Glycerol on Human Stratum Corneum
Dually functionalized dendrimer for stimuli-responsive release of active ingredients into the skin
Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery
Histometric assessment of the age-related skin response to 2-hydroxy-5-octanoyl benzoic acid
Emulgels powered by coco-glucoside: A stable and effective synbiotics delivery system for skin care
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
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