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Beauty of Joseon vs the purest

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Beauty of Joseon and the purest are two thoughtfully curated skincare collections known for their gentle, nurturing formulations. Beauty of Joseon is a 2016 Korean brand owned by Goodai Global Inc. that offers serums, masks, moisturizers, and sunscreens blending niacinamide, glycerin, and hyaluronic acid, while the other brand is deeply cherished for its gentle moisturizers and understated performance. The first brand suits sensitive skin and dark spots best with targeted solutions like the Ground Rice and Honey Glow Mask, the Light On Serum: Centella + Vita C, and the Revive Eye Serum, whereas the second suits sensitive, dry, and combination skin while offering reliable daily support for acne-prone skin. They differ primarily in their specific regional heritage and specialized ingredient spotlights, as the first focuses heavily on advanced multi-benefit improvements for wrinkles, hyperpigmentation, and barrier function.

Beauty of Joseon is a Korean skincare brand founded in 2016 and owned by Goodai Global Inc. since 2019.

kbeautywiki.combeautymatter.comprnewswire.comgoodai-global.com

This page compares some of the most popular Beauty of Joseon and the purest products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Beauty of Joseon vs the purest products

Questions and answers

Beauty of Joseon or the purest: which is better?

Beauty of Joseon is the better-rated choice on this page, offering High and Superior Lovi fit levels across a wide range of fragrance-free products for sensitive and dry skin types. In contrast, the purest lists only one product on the page with lower overall fit levels and added fragrance. Ingredients like niacinamide found in Beauty of Joseon products help reduce cutaneous pigmentation.

The British Journal of Dermatology, 2002Antioxidants, 2021

What is the difference between Beauty of Joseon and the purest?

Beauty of Joseon offers a much broader range of products on this page with High or Superior Lovi fit levels for sensitive skin and skin with dark spots, whereas the purest features only one moisturizer with a High fit for sensitive skin. Furthermore, every product on the Beauty of Joseon page lists no fragrance in its ingredients, while the purest product contains fragrance.

Beauty of Joseon or the purest: which moisturizer is better?

Beauty of Joseon offers multiple moisturizers like the Dynasty Cream and Red Bean Water Gel with High Lovi fit levels for dry and mature skin, whereas the purest solutions moisturizer has only an Average or Low fit for most skin types. Reviewers often mention that Beauty of Joseon products provide deep hydration and moisturization with fragrance-free formulas.

Dermatologic Therapy, 2022

Which is more affordable, Beauty of Joseon or the purest?

The products on this page do not include pricing information, so a comparison of affordability between Beauty of Joseon and the purest is not available.

Which causes fewer breakouts, Beauty of Joseon or the purest?

Beauty of Joseon offers many products on this page with high or superior Lovi fit levels for acne-prone skin, whereas the purest solutions moisturizer has a low fit level for acne-prone skin. Niacinamide, a key ingredient across the Beauty of Joseon products on this page, helps control skin aging and pigmentation.

Antioxidants, 2021

How do the founding years and corporate ownership of Beauty of Joseon and the purest compare?

Beauty of Joseon was founded in South Korea in 2016 and has been owned by Goodai Global Inc. since 2019, whereas the purest was founded in 2020 and is owned by Evly Pharma Cosmetics.

Which brand has more products that list no fragrance in their ingredients, Beauty of Joseon or the purest?

Beauty of Joseon has more products that list no fragrance in their ingredients, as every product on its page lists no fragrance, whereas the purest has fragrance in its products.

How does the Lovi fit level for dry skin differ between Beauty of Joseon's Dynasty Cream and the purest's solutions moisturizer?

Beauty of Joseon's Dynasty Cream has a High Lovi fit level for dry skin, whereas the purest's solutions moisturizer has an Average fit level. Reviewers often mention that Beauty of Joseon products provide deep hydration and moisturization.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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