🇮🇹Italy

Hada Labo Shirojyun Premium Whitening Lotion for dry skin

High

  • HighDry Skin Fit
  • HighEffectiveness
  • ExcellentSafety

A great choice for dry skin; a few toners fit it even better.

This fit is calculated for the concerns frequently associated with dry skin: flakiness, tightness, dehydration, fine lines, and wrinkles. For scores and recommendations based on your full skin profile, including your 12D face scan results and any goals or preferences you have, please use the Lovi app.

Page built Nov 8, 2026How the Fit score works

Lovi Assistant explains

  • Highly suitable for your dry skin as Glycerin and Hydrolyzed Hyaluronic Acid provide excellent humectant and barrier repair benefits, addressing your dry or flaky skin concerns.
  • The inclusion of Sodium Hyaluronate further enhances hydration, ensuring your skin remains moisturized and comfortable.
  • The product is safe for your dry skin, containing no harsh ingredients and featuring soothing components like Glycerin and Hydrolyzed Hyaluronic Acid.

How to apply

  • Use your hydrating toner AM and PM every day to keep skin soft. Always finish your morning routine with sunscreen.
  • Apply the hydrating toner after cleansing and before putting on your moisturizer.
  • Gently press 2-3 drops of the hydrating toner into your skin and let it absorb. Avoid rubbing your face too hard.
  • Put the hydrating toner on slightly damp skin to help your face absorb the moisture better.
  • Be careful to avoid the eye area when applying the product.

People Say

★4.4Overall rating based on 500+ reviews

This toner is highly regarded for its hydrating properties and its ability to brighten the complexion and reduce redness. It is particularly favored by those with acne-prone and sensitive skin due to its gentle, fragrance-free formula containing Tranexamic Acid, which effectively addresses post-inflammatory hyperpigmentation and sun spots over time.

Highlights

  • Deep hydration Mostly Mentioned
    • “leaves skin soft, smooth, and hydrated”
    • “moisturizing but not sticky”
    • “deeply hydrate”
    • “skin feeling plump”
  • Lightweight texture Often Mentioned
    • “absorbs super quickly”
    • “watery and lightweight”
    • “not sticky”
    • “spreads easily”
  • Reduces dark spots Often Mentioned
    • “faded considerably”
    • “helps with redness and acne scars”
    • “even out skin tone”
    • “best to fade sun spots”
  • Gentle formula Sometimes Noted
    • “no irritation, no breakouts”
    • “fragrance-free”
    • “alcohol-free”
    • “great for sensitive skin”
  • Slow brightening Sometimes Noted
    • “takes months to see results”
    • “not instant”
    • “expect little brightening effect”
    • “slow progress”
  • Caused breakouts Rarely Noted
    • “gave me closed comedones”
    • “broke me out”
    • “wrecked my skin”
    • “caused small bumps”
  • Not moisturizing Rarely Noted
    • “not enough to keep skin hydrated”
    • “needs moisturizer after”
    • “dried me up”
    • “too watery for dry skin”
  • Sticky finish Rarely Noted
    • “slight sticky feel”
    • “tacky if layered”
    • “sticky residue”

Sources: lovi.care, reddit.com, yesstyle.com, iherb.com, skinsort.com, and more

Questions and answers

What makes Hada Labo Shirojyun Premium Whitening Lotion a great fit for dry skin?

This hydrating toner is a great fit for dry skin because glycerin and hydrolyzed hyaluronic acid help quench dryness and repair your skin barrier. Sodium Hyaluronate adds deep moisture so your skin stays comfortable all day.

Clinical, Cosmetic and Investigational Dermatology, 2017

Which ingredients make this toner a good fit for dry skin?

Glycerin, hydrolyzed hyaluronic acid, and sodium hyaluronate make this toner a great fit because they draw in moisture and help repair the skin barrier to keep dry areas soft and comfortable. These ingredients have a very safe profile and are unlikely to irritate dry skin.

Clinical, Cosmetic and Investigational Dermatology, 2017

What does Tranexamic Acid do for dry skin?

Tranexamic acid helps repair and strengthen the outer barrier of dry skin, which keeps moisture locked in and improves hydration. This ingredient is unlikely to cause irritation and may help soothe redness while supporting overall skin recovery.

International Journal of Dermatology, 2014Journal of Cosmetic Dermatology, 2024

What does Magnesium Ascorbyl Phosphate do for dry skin?

Magnesium Ascorbyl Phosphate helps keep dry skin soft by improving moisture in the outer skin layer with daily use. It is unlikely to irritate and supports overall skin hydration.

Photochemistry and Photobiology, 2012Skin Research and Technology, 2008

Where does it go in a skincare routine for dry skin?

Apply this hydrating toner in the morning after cleansing and before your moisturizer. It helps keep dry or flaky skin feeling comfortable and moisturized throughout the day.

Clinical, Cosmetic and Investigational Dermatology, 2017

Can I use this toner with retinol, and in what order?

You can use this toner with retinol by applying the toner first to keep your skin moisturized and comfortable before using retinol. Using a hydrating toner helps keep your dry skin soft and reduces irritation while you use retinol.

Clinical, Cosmetic and Investigational Dermatology, 2017

How often should I use it?

You can use this hydrating toner daily in your morning routine after cleansing and before your moisturizer. Regular use helps keep dry or flaky skin comfortable and properly moisturized.

The Journal of Dermatological Treatment, 2022Clinical, Cosmetic and Investigational Dermatology, 2017

Can this toner clog pores, cause breakouts or purging for dry skin?

This toner is unlikely to clog pores or cause breakouts for dry skin, as its formula focuses on deep hydration without heavy, pore-clogging ingredients. Reviewers rarely mention breakouts, and the gentle ingredients help keep dry skin comfortable and balanced.

Is it fragrance-free and alcohol-free?

Yes, it has no fragrance and no drying alcohol.

What the research says

  • A single application of a moisturizing fluid containing hyaluronic acid 1%, glycerin 5%, and Centella asiatica stem cells extract significantly increased skin hydration by 29% and reduced transepidermal water loss at 24 hours compared to baseline and an untreated control site in twenty healthy women.

    Clinical, Cosmetic and Investigational Dermatology, 2017
  • Topical hyaluronic acid filler serum combined with Botulinum toxin type A lengthened the duration of the toxin's effect in reducing wrinkles compared to Botulinum toxin type A alone.

    Dermatologic Therapy, 2022
  • Profhilo gel combined with Dysport Botox significantly improved skin hydration, skin thickness, and GAIS scores compared to Dysport Botox injection alone in 19 participants seeking neck rejuvenation.

    Dermatologic Therapy, 2022
  • Topical application of 5% vitamin C cream significantly improved global clinical scores, increased skin microrelief density, and induced elastic tissue repair in photoaged skin compared to excipient control in healthy female volunteers.

    Experimental Dermatology, 2003
  • Ascorbic acid 2-glucoside gel significantly reduced gingival melanin pigmentation after 4 weeks compared to placebo in 73 subjects with symmetric pigmentation.

    Journal of Periodontology, 2009
  • Topical application of VC-IP cream twice daily for 8 weeks reduces periorbital wrinkles in female subjects compared to a placebo cream.

    Journal of Cosmetic Dermatology, 2022
  • Topical application of 0.1% hyaluronic acid formulations of different molecular weights led to significant improvements in skin hydration and elasticity, with low-molecular-weight formulations also significantly reducing wrinkle depth in seventy-six female subjects compared to a vehicle control.

    Journal of Drugs in Dermatology, 2011
  • Topical application of hyaluronic acid in conjunction with free gingival graft significantly reduced donor site postoperative pain until day 7 compared to normal saline, with no significant differences in graft dimensions or patient satisfaction.

    Clinical Oral Investigations, 2022
  • Treatment with a hyaluronic acid-containing mouth rinse or topical gel led to significant lesion reduction, pain relief, and normalization of lesion color in adult patients with minor recurrent aphthous stomatitis, with the gel formulation showing an earlier healing onset at 3 days.

    BMC Oral Health, 2019
  • Topical application of an antioxidant serum containing 15% ascorbic acid, 0.5% ferulic acid, and 1% tocopherol prevented particulate matter-induced degradation of extracellular matrix components, inflammation, and oxidative stress in the skin of 15 female volunteers compared to untreated controls.

    Journal of Cosmetic Dermatology, 2025
  • Dermatological products containing d-alpha tocopheryl acetate showed non-comedogenic potential with less than a 50% increase in microcomedones in 12 healthy male subjects compared to octyl palmitate.

    Contemporary Clinical Trials Communications, 2021
  • Topical application of an antioxidant mix containing 15% ascorbic acid, 0.5% ferulic acid, and 1% tocopherol prevented PM and UV-induced skin barrier perturbation, lipid peroxidation, inflammatory markers, MMP9 activation, and Type I collagen loss in 15 healthy females compared to untreated exposed skin.

    Journal of Cosmetic Dermatology, 2024

Ingredients

Water, Diglycerin, Glycerin, Tranexamic Acid, Butylene Glycol, Peg-8, Peg-6, Peg-32, Ppg-24-Glycereth-24, Methylparaben, Carbomer, Polysorbate, Styrene Vp Copolymer, Disodium Edta, Hydrolyzed Hyaluronic Acid, Magnesium Ascorbyl Phosphate, Tocopherol, Sodium Hyaluronate

Behind this fit score

Lovi calculates every fit score from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

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Prices checked 5 Nov 2026

The Lovi Fit is the same in every country; only the stores and prices differ, and the ones here are for Italy.

How does it fit your skin?

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