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Paula's Choice vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Paula's Choice and No7 are two established skincare brands, founded respectively in America in 1995 and Britain in 1935. The American brand offers serums, cleansers, moisturizers, toners, and more, built around hyaluronic acid, glycerin, and vitamin c, suiting oily skin and acne-prone skin best. Conversely, the British brand provides serums, eye products, moisturizers, sunscreens, and more, built around vitamin c, shea butter, and hyaluronic acid, fitting mature skin and dry skin best. While both utilize key ingredients like glycerin to significantly increase skin hydration and restore barrier function and shea butter to protect skin and mitigate erythema, they differ in their specific formulations and targeted skin types.

Paula's Choice is an American skincare brand founded in 1995 and owned by Unilever since 2021.

unilever.comtracxn.com

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular Paula's Choice and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Paula's Choice vs No7 products

People Say

Paula's ChoiceNo7
  • Absorption and Lightweight Feel Mostly MentionedMostly Mentioned
    • “Provides an internal level of hydration without leaving any heavy finish. — Paula's Choice Skin Balancing Pore-Reducing Toner”
    • “Absorbs quickly and leaves no greasy residue behind. — Paula's Choice Clear Oil-Free Moisturizer”
    • “rich but not heavy — No7 Protect & Perfect Intense Advanced Night Cream”
    • “absorbs quickly — No7 Restore & Renew Multi Action Eye Cream”
  • Pores and Texture Mostly MentionedMostly Mentioned
    • “cleared my bumps — Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant”
    • “skin becomes very smooth — Paula's Choice 1% Retinol Treatment”
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “skin feels velvety — No7 Pure Retinol”
  • Glow, Brightening and Anti-Aging Often MentionedMostly Mentioned
    • “Softened fine lines — No7 Pure Retinol 1% Night Concentrate”
    • “healthier glow — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “lines on forehead diminished — No7 Pure Retinol”
    • “visible glow — Paula's Choice C15 Super Booster”
  • Acne and Blemish Control Mostly MentionedRarely Noted
    • “Helped clear my cystic acne — Paula's Choice CLEAR Pore Normalizing Cleanser”
    • “heals blemishes faster — Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant”
    • “Removes all my makeup easily — Paula's Choice CLEAR Pore Normalizing Cleanser”
    • “Lightened sun spots — No7 Pure Retinol 1% Night Concentrate”
  • Gentle and Non-Stripping Often MentionedOften Mentioned
    • “Finally a vitamin C product I can use — Paula's Choice 25% Vitamin C + Glutathione Clinical Serum”
    • “Doesn't strip my skin — Paula's Choice CLEAR Pore Normalizing Cleanser”
    • “zero irritation — No7 Pure Retinol Eye Cream”
    • “soothing on skin — No7 Restore & Renew Multi Action Eye Cream”
  • Deep Hydration and General Feel Not notedMostly Mentioned
    • “Skin feels softer — No7 Future Renew Damage Reversal Serum”
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
    • “absorbs instantly — No7 Pure Retinol”
  • Packaging and Size Issues Often MentionedSometimes Noted
    • “Runs out quickly (2-3 weeks) — No7 Future Renew Damage Reversal Serum”
    • “Pump breaks — No7 Future Renew Damage Reversal Serum”
    • “instructions were in larger font — No7 Pure Retinol Eye Cream”
    • “surprisingly small bottle — Paula's Choice Skin-Smoothing Retinol Body Treatment”
  • High Price Point and Value Often MentionedRarely Noted
    • “Expensive for amount provided — No7 Future Renew Damage Reversal Serum”
    • “Sooooo expensive — Paula's Choice 25% Vitamin C + Glutathione Clinical Serum”
  • Lack of Visible Results Rarely NotedOften Mentioned
    • “Did not notice any difference in my pores. — Paula's Choice Skin Balancing Pore-Reducing Toner”
    • “did nothing — Paula's Choice 10% Niacinamide Booster”
    • “No change in wrinkles/spots — No7 Future Renew Damage Reversal Serum”
  • Unpleasant Scent or Fragrance Often MentionedSometimes Noted
    • “Too much fragrance — No7 Future Renew Damage Reversal Night Cream”
    • “overpowering — No7 Protect & Perfect Intense Advanced Night Cream”
    • “Scent is overpowering — No7 Protect & Perfect Intense Advanced Day Cream”
    • “smells like grain — Paula's Choice 10% Azelaic Acid Booster”

Paula's Choice vs No7 routines for dry skin

See multi-brand routine · 99% fit

Paula's Choice vs No7 routines for oily skin

See multi-brand routine · 95% fit

Paula's Choice vs No7 routines for combination skin

See multi-brand routine · 95% fit

Questions and answers

Paula's Choice or No7: which is better?

Paula's Choice is better for oily and acne-prone skin types, while No7 is better for deep hydration and dry skin routines. The products on this page help improve skin texture and target signs of aging.

The Journal of Investigative Dermatology, 2000Dermatologic Therapy, 2022

What is the difference between Paula's Choice and No7?

Paula's Choice is better for acne and blemish control, while No7 leads in glow, brightening, and deep hydration. Paula's Choice features fragrance-free formulas across the products on this page, whereas a few No7 products contain added fragrance.

Paula's Choice or No7 for dry skin?

No7 is a superior fit for dry skin compared to Paula's Choice, offering deep hydration and moisture alongside targeted anti-aging benefits.

Paula's Choice or No7: which moisturizer is better?

Both Paula's Choice and No7 offer effective moisturizers, with Paula's Choice providing fragrance-free formulas that help acne-prone and oily skin, while No7 is often noted for deep hydration and anti-aging benefits.

Which is more affordable, Paula's Choice or No7?

No7 is mentioned as having higher price point and value concerns compared to Paula's Choice.

Which brand has a better fragrance profile across its products?

Paula's Choice has a better fragrance profile across the products on this page because every single item lists no fragrance in its ingredients. In contrast, several No7 products contain added fragrance.

Paula's Choice or No7 for fading dark spots?

Paula's Choice and No7 are both rated High for skin with dark spots, though Paula's Choice offers a wider range of products specifically targeting pigmentation. Topical niacinamide helps reduce cutaneous pigmentation and suppress melanosome transfer, an ingredient found across both brands.

The British Journal of Dermatology, 2002Antioxidants, 2021

Paula's Choice or No7 for oily skin?

Paula's Choice is a better option for oily skin, offering a superior routine fit compared to No7 which has a high fit. The products on this page help control blemishes and support skin texture without feeling heavy.

Paula's Choice or No7: which sunscreen is better?

Paula's Choice offers the Youth-Extending Daily Hydrating Fluid SPF 50, which provides a high fit for dry, combination, and dry sensitive skin, and an average fit for other skin types on this page. No7 features sunscreens like the Protect & Perfect Intense Advanced Day Cream and Lift & Luminate Day Cream, which are well-suited for mature skin.

Paula's Choice or No7 for sensitive skin?

Paula's Choice is a superior fit for sensitive skin compared to No7, which is a high fit. Furthermore, every product on the Paula's Choice page lists no fragrance in its ingredients.

Paula's Choice or No7 for acne-prone skin?

Paula's Choice is a better fit for acne-prone skin, offering superior routine performance compared to No7's high fit level. The products on this page help manage breakouts effectively without added fragrance.

Paula's Choice or No7 for mature skin?

Both Paula's Choice and No7 provide a superior routine fit for mature skin. Paula's Choice offers fragrance-free options like the Pro-Collagen Multi-Peptide Booster, while No7 features popular treatments like the Protect & Perfect Intense Advanced Night Cream.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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