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The Ordinary vs FRE

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and FRE are two skincare lines built around distinct targeted formulas and nourishing ingredients. The Canadian brand offers serums, moisturizers, cleansers, toners, and more, featuring hyaluronic acid, glycerin, and squalane to fit dry skin and dry sensitive skin best. Meanwhile, FRE is widely loved for its targeted product types and nourishing formulas that suit acne-prone skin best, owing to their gentle and effective compositions. These thoughtful formulations work to gently balance and support the complexion while differing in their core ingredient approaches.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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This page compares some of the most popular The Ordinary and FRE products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs FRE products

Questions and answers

The Ordinary or FRE: which is better?

The Ordinary offers a much wider selection of targeted treatments and fits best for dry skin, dry sensitive skin, and skin with dark spots, whereas FRE only features one single argan oil product on this page. Reviewers frequently praise the products on this page for being affordable and great value, and every item on this page lists no fragrance in its ingredients.

What is the difference between The Ordinary and FRE?

The Ordinary offers a much larger variety of products on this page than FRE, which features only one. Lovi rates dry skin as High for the products on this page by The Ordinary, while FRE is unrated for brand fit.

Which is more affordable, The Ordinary or FRE?

The products on this page for The Ordinary are frequently noted by reviewers for being affordable and providing great value, whereas FRE features only a single product and lacks specific pricing or affordability mentions.

When was The Ordinary founded and who owns it compared to FRE?

The Ordinary was founded in 2016 in Canada and is owned by The Estée Lauder Companies Inc. since 2021, whereas FRE was also founded in 2016 but is owned independently.

Do products from The Ordinary and FRE contain fragrance?

Every product on the products on this page for both The Ordinary and FRE lists no fragrance in its ingredients.

What skin types does The Ordinary fit best according to its brand-focused routines?

According to its brand-focused routines, Lovi shows that The Ordinary fits dry skin, dry sensitive skin, and skin with dark spots best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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