Anua vs Estée Lauder
Anua and Estée Lauder are distinguished skincare brands that offer diverse cleansers, moisturizers, serums, and more, rooted in distinct founding traditions. The Korean brand, established in 2019, centers its formulations on hyaluronic acid, heartleaf, and niacinamide to suit dry and oily acne-prone skin. Meanwhile, the American house, founded in 1946, relies on hydrating hyaluronic acid and glycerin to benefit acne-prone and mature skin. These labels primarily differ in their regional origins, foundational years, and signature botanical versus classic nourishing profiles.
Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..
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Estée Lauder is an American skincare brand founded in 1946 and owned by The Estée Lauder Companies Inc..
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This page compares some of the most popular Anua and Estée Lauder products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Anua vs Estée Lauder products
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Heartleaf Pore Control Cleansing Oil
€15.89
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Heartleaf 77% Soothing Toner
€19.59
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Niacinamide 10% + TXA 4% Serum
€18.70
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PDRN Hyaluronic Acid Capsule 100 Serum
€22.00
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Heartleaf Quercetin Pore Deep Cleansing Foam
€13.02
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Rice 70 Glow Milky Toner
€18.33
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PEACH 70% NIACINAMIDE SERUM
€17.45
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Heartleaf 77% Clear Pad
€20.15
People Say
Hydration and Moisture Mostly MentionedMostly Mentioned
- “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
- “leaves skin plump — Anua Rice 70 Glow Milky Toner”
- “skin drinks it up immediately — Estée Lauder Advanced Night Repair”
- “The formula is incredibly hydrating and leaves my skin feeling smooth. — Estée Lauder Re-Nutriv”
Texture and Lightweight Feel Mostly MentionedMostly Mentioned
- “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
- “Feels like water, not heavy oil — Anua Heartleaf Pore Control Cleansing Oil”
- “Absorbs quickly into the skin — Estée Lauder Revitalizing Supreme+”
- “watery — Estée Lauder Micro Essence Treatment Lotion”
Skin Smoothing and Texture Improvement Often MentionedOften Mentioned
- “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
- “gentle PHA exfoliation — Anua Heartleaf 77% Clear Pad”
- “skin feels like a baby's bottom — Estée Lauder Advanced Night Repair”
- “silky smooth — Estée Lauder Micro Essence Treatment Lotion”
Miscellaneous and Rare Product Traits Sometimes NotedOften Mentioned
- “Helps with skin firmness and reduces the appearance of lines. — Estée Lauder Re-Nutriv”
- “constant puffiness gone — Estée Lauder Advanced Night Repair Eye Supercharged Gel-Creme”
- “dark circles look brighter — Estée Lauder Advanced Night Repair Eye Supercharged Gel-Creme”
- “zero white cast — Anua Heartleaf Silky Moisture Sun Cream”
Brightening and Glow Mostly MentionedSometimes Noted
- “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
- “glass-like glow — Anua Rice 70 Glow Milky Toner”
- “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
- “gives me that glass skin look — Estée Lauder Advanced Night Repair”
Soothing and Barrier Support Often MentionedSometimes Noted
- “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
- “calmed my red spots — Anua Heartleaf 77% Clear Pad”
- “didn't sensitize my skin — Anua BHA 2% Gentle Exfoliating Toner”
- “doesn't strip the skin — Estée Lauder Advanced Night Cleansing Gelée”
High Price and Value Issues Rarely NotedMostly Mentioned
- “price feels way too high — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
- “small size, the price is expensive — Anua Rice Enzyme Brightening Cleansing Powder”
- “bottle too small — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
- “way too expensive for the size — Estée Lauder Advanced Night Repair”
Causes Breakouts and Acne Often MentionedRarely Noted
- “gave me tiny red bumps — Estée Lauder Advanced Night Repair”
- “Caused small bumps on forehead — Estée Lauder Revitalizing Supreme+”
- “cystic acne — Estée Lauder Micro Essence Treatment Lotion”
- “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”
Lack of Results or Slow Efficacy Sometimes NotedSometimes Noted
- “Did absolutely nothing — Anua Heartleaf 77% Soothing Toner”
- “not instant fix — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
- “didn't notice any difference — Estée Lauder Advanced Night Repair”
- “just expensive water — Estée Lauder Micro Essence Treatment Lotion”
Anua vs Estée Lauder routines for dry skin
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Cleanser
Hyaluronic Acid Hydrating Gentle Foaming Cleanser
Morning · Evening · Once a week
€14.00
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Hydrating Toner
Rice 70 Glow Milky Toner
Morning
€18.33
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Moisturizer
Heartleaf 70% Intense Calming Cream
Morning · Evening · Once a week
€35.90
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SPF
Heartleaf Silky Moisture Sun Cream
Morning
€15.99
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Pre-Cleanser
Heartleaf Pore Control Cleansing Oil
Evening · Once a week
€15.89
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Serum or Treatment
Green Lemon Vita C Blemish Serum
Evening · Once a week
€41.50
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Nourishing Mask
Heartleaf 77% Soothing Sheet Mask
Once a week
€3.00
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Cleanser
Advanced Night Cleansing Gelée
Morning · Evening · Once a week
€19.76
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Hydrating Toner
Micro Essence Treatment Lotion
Morning
€109.00
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Moisturizer
Revitalizing Supreme+
Morning · Evening · Once a week
€119.00
- SPF DayWear Moisturizer Morning
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Pre-Cleanser
Take It Away Makeup Remover Lotion
Evening · Once a week
€31.28
- Serum or Treatment Perfectionist Pro Evening · Once a week
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Nourishing Mask
Nutritious Melting Soft Creme/Mask
Once a week
€31.00
Anua vs Estée Lauder routines for oily skin
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Cleanser
Heartleaf Quercetin Pore Deep Cleansing Foam
Morning · Evening · Once a week
€13.02
-
Hydrating Toner
Rice Enzyme Brightening Cleansing Powder
Morning · Once a week
€16.85
-
Moisturizer
Heartleaf 70% Intense Calming Cream
Morning · Evening · Once a week
€35.90
-
SPF
Heartleaf Silky Moisture Sun Cream
Morning
€15.99
-
Pre-Cleanser
Heartleaf Pore Control Cleansing Oil
Evening · Once a week
€15.89
-
Cleansing Toner
BHA 2% Gentle Exfoliating Toner
Evening
€20.49
-
Serum or Treatment
Niacinamide 10% + TXA 4% Serum
Evening · Once a week
€18.70
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Cleansing Mask
VT Cosmetics Cica Purifying Mask
Once a week
€16.79
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Cleanser
Advanced Night Cleansing Gelée
Morning · Evening · Once a week
€19.76
-
Hydrating Toner
Micro Essence Treatment Lotion
Morning · Once a week
€109.00
-
Moisturizer
Revitalizing Supreme+
Morning · Evening · Once a week
€119.00
- SPF DayWear Moisturizer Morning
-
Pre-Cleanser
Take It Away Makeup Remover Lotion
Evening · Once a week
€31.28
-
Cleansing Toner
Caudalie Vinopure Purifying Toner
Evening
€16.90
- Serum or Treatment Perfectionist Pro Evening · Once a week
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Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€48.55
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Cleansing Mask
VT Cosmetics Cica Purifying Mask
Once a week
€16.79
Anua vs Estée Lauder routines for combination skin
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Cleanser
Heartleaf Quercetin Pore Deep Cleansing Foam
Morning · Evening · Once a week
€13.02
-
Hydrating Toner
Rice 70 Glow Milky Toner
Morning · Once a week
€18.33
-
Moisturizer
Rice Enzyme Brightening Cleansing Powder
Morning · Evening · Once a week
€16.85
-
SPF
Heartleaf Silky Moisture Sun Cream
Morning
€15.99
-
Pre-Cleanser
Heartleaf Pore Control Cleansing Oil
Evening · Once a week
€15.89
-
Cleansing Toner
BHA 2% Gentle Exfoliating Toner
Evening
€20.49
-
Serum or Treatment
Niacinamide 10% + TXA 4% Serum
Evening · Once a week
€18.70
-
Cleansing Mask
Origins Original Skin Retexturizing Mask with Rose Clay
Once a week
€28.50
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Cleanser
Advanced Night Cleansing Gelée
Morning · Evening · Once a week
€19.76
-
Hydrating Toner
Micro Essence Treatment Lotion
Morning · Once a week
€109.00
- Moisturizer Re-Nutriv Morning · Evening · Once a week
- SPF DayWear Moisturizer Morning
-
Pre-Cleanser
Take It Away Makeup Remover Lotion
Evening · Once a week
€31.28
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Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
€16.98
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Serum or Treatment
Advanced Night Repair
Evening · Once a week
€75.00
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Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€48.55
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Cleansing Mask
Origins Original Skin Retexturizing Mask with Rose Clay
Once a week
€28.50
Questions and answers
Anua or Estée Lauder: which is better?
Anua is generally better for brightening and soothing, while Estée Lauder excels in luxury formulations, though both brands offer solid hydration. Anua is a better fit for dry skin and dark spots, whereas both brands perform equally well for sensitive, acne-prone, and mature skin.
What is the difference between Anua and Estée Lauder?
Anua focuses on soothing and brightening with ingredients like heartleaf and niacinamide, while Estée Lauder leans toward anti-aging and deep hydration with a higher price point. Anua fits dry, oily acne-prone, and combination skin best, whereas Estée Lauder routines are tailored for acne-prone, mature, and sensitive skin types.
Anua or Estée Lauder for dry skin?
Anua fits dry skin better than Estée Lauder, as the products on this page achieve a High routine fit compared to Estée Lauder's Average fit. Anua also excels in providing soothing and barrier support as well as brightening and glow.
Anua or Estée Lauder: which cleanser is better?
Anua and Estée Lauder both offer quality cleansers, but Anua is a better fit for oily, acne-prone, and combination skin on this page, while Estée Lauder stands out for offering gentle, non-drying cleansers that suit sensitive skin well. The products on this page for both brands help cleanse the skin effectively without added fragrance in most options.
Which is more affordable, Anua or Estée Lauder?
Anua is more affordable, as high price points are frequently noted as a drawback for Estée Lauder while Anua is highlighted for having fewer value and price issues.
Which brand performs better for brightening and glow, Anua or Estée Lauder?
Anua performs better for brightening and glow, as it excels in this area compared to Estée Lauder. Niacinamide helps reduce skin pigmentation and suppress melanosome transfer, contributing to a brighter complexion.
How do the foundation ingredients compare, such as Hyaluronic acid and Heartleaf in Anua versus Estée Lauder?
Anua and Estée Lauder both use hyaluronic acid and glycerin across their products on this page, but Anua additionally includes heartleaf as a key ingredient for soothing and barrier support. Sodium hyaluronate helps support skin hydration and wound healing.
Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022
Which brand is better suited for mature skin, Anua or Estée Lauder?
Both Anua and Estée Lauder have a High routine fit for mature skin. Anua stands out with more targeted options for brightening and glow on this page, while Estée Lauder focuses heavily on deep hydration and anti-aging care.
Anua or Estée Lauder for oily skin?
Anua is a better choice for oily skin, as the products on this page achieve a High Lovi fit level compared to Estée Lauder's Average fit. Anua focuses on lightweight formulas and brightening serums that help control excess oil without causing heavy buildup.
Anua or Estée Lauder: which moisturizer is better?
Anua offers better moisturizers for dry skin and dry sensitive skin on this page, achieving a Superior fit compared to Estée Lauder's Average fit for those skin types.
Anua or Estée Lauder for sensitive skin?
Both Anua and Estée Lauder are a good match for sensitive skin, as their routines fit this skin type at a High level. Every product on the Anua page lists no fragrance, while Estée Lauder includes fragrance in two of its items.
Anua or Estée Lauder: which sunscreen is better?
Anua offers the Heartleaf Silky Moisture Sun Cream, while Estée Lauder offers the DayWear Moisturizer, and both provide High fit levels for oily skin and skin with dark spots. The DayWear Moisturizer achieves a Superior fit level for dry sensitive skin, dry skin, sensitive skin, and mature skin, making it a stronger option for those skin types.
Anua or Estée Lauder for acne-prone skin?
Both Anua and Estée Lauder are well suited for acne-prone skin, as the products on this page achieve a High fit level for this skin type. Anua features key ingredients like niacinamide, which helps control skin pigmentation and supports clarity.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Effects of Turmeric (Curcuma longa) on Skin Health: A Systematic Review of the Clinical Evidence
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Chrysin protects epidermal keratinocytes from UVA- and UVB-induced damage
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin
Effects of glyceryl glucoside on AQP3 expression, barrier function and hydration of human skin
Reduction in the appearance of facial hyperpigmentation by topical N-acetyl glucosamine
Another Reason for Using Caffeine in Dermocosmetics: Sunscreen Adjuvant
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
Nanostructured Lipid Carrier for Topical Application of N-Acetyl Glucosamine
Skin recovery by Lavandula angustifolia leaf callus extract: Redox control of Nrf2 signaling
Moisturizing Effects of Diglycerol Combined with Glycerol on Human Stratum Corneum
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery
Histometric assessment of the age-related skin response to 2-hydroxy-5-octanoyl benzoic acid
Emulgels powered by coco-glucoside: A stable and effective synbiotics delivery system for skin care
Functional properties and skin care effects of sodium trehalose sulfate
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
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Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
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