Anua vs Avène
Anua and Avène are skincare brands that offer moisturizers, cleansers, serums, and toners. The South Korean brand features heartleaf, hyaluronic acid, and niacinamide, suiting dry and oily acne-prone skin. Meanwhile, the French brand relies on glycerin, serving oily acne-prone and combination skin best. While the former highlights targeted blemish serums and soothing toners, the latter is loved for its gentle recovery balms and protective sunscreens.
Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..
prnewswire.comkedglobal.comtracxn.comv.daum.net
Avène is a French skincare brand founded in 1990 and owned by Fondation Pierre Fabre.
pierre-fabre.comavene.co.ukaveneusa.com
This page compares some of the most popular Anua and Avène products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Anua vs Avène products
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Heartleaf Pore Control Cleansing Oil
€15.89
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Heartleaf 77% Soothing Toner
€19.59
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Niacinamide 10% + TXA 4% Serum
€18.70
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PDRN Hyaluronic Acid Capsule 100 Serum
€22.00
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Heartleaf Quercetin Pore Deep Cleansing Foam
€13.02
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Rice 70 Glow Milky Toner
€18.33
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PEACH 70% NIACINAMIDE SERUM
€17.45
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Heartleaf 77% Clear Pad
€20.15
People Say
Hydrating & Moisturizing Formulas Mostly MentionedOften Mentioned
- “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
- “leaves skin plump — Anua Rice 70 Glow Milky Toner”
- “leaves skin glowing — Anua Heartleaf 77% Clear Pad”
- “Restores moisture barrier — Avène Cold Cream”
Gentle & Non-Irritating Sometimes NotedMostly Mentioned
- “leaves face clean but not dry — Avène Cleanance”
- “Perfect cleanser for sensitive skin. — Avène Milk Cleanser”
- “no irritation at all — Avène Hydrance+”
- “didn't sensitize my skin — Anua BHA 2% Gentle Exfoliating Toner”
Lightweight & Fast-Absorbing Texture Often MentionedSometimes Noted
- “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
- “Feels like water, not heavy oil — Anua Heartleaf Pore Control Cleansing Oil”
- “Absorbs quickly without stickiness — Anua Heartleaf 77% Soothing Toner”
- “absorbs very quickly — Avène Vitamin Activ Cg Radiance Concentrated Serum”
Soothes Redness & Inflammation Often MentionedOften Mentioned
- “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
- “calmed my red spots — Anua Heartleaf 77% Clear Pad”
- “Calmed my angry red skin overnight — Avène Cicalfate+ Restorative Protective Cream”
- “Nothing has ever worked to soothe or heal my skin like these before. — Avène Tolerance Control Soothing Skin Recovery Balm”
Improves Skin Texture & Smoothness Often MentionedSometimes Noted
- “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
- “skin feels so smooth — Anua BHA 2% Gentle Exfoliating Toner”
- “pores visibly tightened — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
- “I've noticed a definite improvement in the fine lines around my eyes — Avène RetrinAL EYES”
Brightens Skin & Fades Dark Spots Often MentionedRarely Noted
- “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
- “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
- “Gives my skin a beautiful, healthy glow. — Anua Niacinamide 10% + TXA 4% Serum”
- “immediate radiance boost — Avène Vitamin Activ Cg Radiance Concentrated Serum”
Causes Breakouts & Clogging Often MentionedSometimes Noted
- “Woke up with tiny whiteheads all over — Avène Cicalfate+ Restorative Protective Cream”
- “Caused small bumps/texture — Avène Soothing Radiance Mask”
- “Broke me out initially — Avène Cleanance Cleansing Gel”
- “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”
Sticky, Tacky or Oily Finish Sometimes NotedSometimes Noted
- “Leaves a greasy film — Avène Cold Cream”
- “sticky kinda feeling — Avène Hyaluron Activ B3 Concentrated Plumping Serum”
- “too shiny — Avène Hydrance+”
- “Left such a gross tacky finish that refused to dry. — Anua Niacinamide 10% + TXA 4% Serum”
Fragrance & Scent Issues Rarely NotedSometimes Noted
- “Smell is too strong — Anua Heartleaf Pore Control Cleansing Oil”
- “overpowering herbal smell — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
- “Scent is too strong — Anua PEACH 70% NIACINAMIDE SERUM”
- “The fragrance is very present. — Avène Milk Cleanser”
Anua vs Avène routines for dry skin
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Cleanser
Hyaluronic Acid Hydrating Gentle Foaming Cleanser
Morning · Evening · Once a week
€14.00
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Hydrating Toner
Rice 70 Glow Milky Toner
Morning
€18.33
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Moisturizer
Heartleaf 70% Intense Calming Cream
Morning · Evening · Once a week
€35.90
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SPF
Heartleaf Silky Moisture Sun Cream
Morning
€15.99
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Pre-Cleanser
Heartleaf Pore Control Cleansing Oil
Evening · Once a week
€15.89
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Serum or Treatment
Green Lemon Vita C Blemish Serum
Evening · Once a week
€41.50
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Nourishing Mask
Heartleaf 77% Soothing Sheet Mask
Once a week
€3.00
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Cleanser
Cleanance Cleansing Gel
Morning · Evening · Once a week
€18.75
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Hydrating Toner
Paula's Choice Advanced Replenishing Toner
Morning
€34.00
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Moisturizer
Cicalfate+ Restorative Protective Cream
Morning · Evening · Once a week
€12.39
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SPF
Ultra Fluid
Morning
€19.85
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Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
€10.97
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Serum or Treatment
Antirougeurs Fort Relief Concentrate
Evening · Once a week
€24.99
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Nourishing Mask
Abib Rice Probiotics Overnight Mask
Once a week
€15.30
Anua vs Avène routines for oily skin
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Cleanser
Cleanance Cleansing Gel
Morning · Evening · Once a week
€18.75
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
€36.00
-
Moisturizer
Cicalfate+ Restorative Protective Cream
Morning · Evening · Once a week
€12.39
-
SPF
Cleanance
Morning · Evening · Once a week
€15.19
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
€97.52
-
Cleansing Toner
Caudalie Vinopure Purifying Toner
Evening
€16.90
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Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€48.55
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Cleansing Mask
VT Cosmetics Cica Purifying Mask
Once a week
€16.79
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Cleanser
Heartleaf Quercetin Pore Deep Cleansing Foam
Morning · Evening · Once a week
€13.02
-
Hydrating Toner
Rice Enzyme Brightening Cleansing Powder
Morning · Once a week
€16.85
-
Moisturizer
Heartleaf 70% Intense Calming Cream
Morning · Evening · Once a week
€35.90
-
SPF
Heartleaf Silky Moisture Sun Cream
Morning
€15.99
-
Pre-Cleanser
Heartleaf Pore Control Cleansing Oil
Evening · Once a week
€15.89
-
Cleansing Toner
BHA 2% Gentle Exfoliating Toner
Evening
€20.49
-
Serum or Treatment
Niacinamide 10% + TXA 4% Serum
Evening · Once a week
€18.70
-
Cleansing Mask
VT Cosmetics Cica Purifying Mask
Once a week
€16.79
Anua vs Avène routines for combination skin
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Cleanser
Cleanance Cleansing Gel
Morning · Evening · Once a week
€18.75
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
€36.00
-
Moisturizer
Hyaluron Activ B3 Concentrated Plumping Serum
Morning · Evening · Once a week
€37.99
-
SPF
Cleanance
Morning
€15.19
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
€97.52
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
€16.98
-
Serum or Treatment
Vitamin Activ Cg Radiance Concentrated Serum
Evening · Once a week
€33.99
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Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€48.55
-
Cleansing Mask
Origins Original Skin Retexturizing Mask with Rose Clay
Once a week
€28.50
-
Cleanser
Heartleaf Quercetin Pore Deep Cleansing Foam
Morning · Evening · Once a week
€13.02
-
Hydrating Toner
Rice 70 Glow Milky Toner
Morning · Once a week
€18.33
-
Moisturizer
Rice Enzyme Brightening Cleansing Powder
Morning · Evening · Once a week
€16.85
-
SPF
Heartleaf Silky Moisture Sun Cream
Morning
€15.99
-
Pre-Cleanser
Heartleaf Pore Control Cleansing Oil
Evening · Once a week
€15.89
-
Cleansing Toner
BHA 2% Gentle Exfoliating Toner
Evening
€20.49
-
Serum or Treatment
Niacinamide 10% + TXA 4% Serum
Evening · Once a week
€18.70
-
Cleansing Mask
Origins Original Skin Retexturizing Mask with Rose Clay
Once a week
€28.50
Questions and answers
Anua or Avène: which is better?
Both Anua and Avène offer products on this page that fit oily, combination, sensitive, acne-prone, and mature skin at a High level, though Anua provides better performance for dry skin and dry sensitive skin. Anua is frequently noted for brightening serums and lightweight, fast-absorbing toners, while Avène is recognized for gentle deep cleansers and soothing irritation.
What is the difference between Anua and Avène?
Anua focuses on brightening and texture-smoothing serums with ingredients like niacinamide, while Avène emphasizes soothing sensitive skin using thermal water. Anua generally offers a High fit level across dry and dry sensitive routines on the products on this page, whereas Avène rates Average for those specific skin types.
Anua or Avène for dry skin?
Anua is a better fit for dry skin, achieving a High routine fit compared to Avène's Average fit on the products on this page. Hyaluronic acid helps bind moisture to the skin to improve hydration.
Anua or Avène: which cleanser is better?
Anua offers a better cleanser range overall because the products on this page achieve high Lovi fit levels across most skin types, whereas Avène cleansers may cause issues like dryness or irritation on certain skin types. Anua also avoids added fragrance entirely across its products on this page.
Which is more affordable, Anua or Avène?
Reviewers note that price point is sometimes an issue with Avène, while price is not a primary focus in the provided page facts for Anua.
Between Anua and Avène, which brand has fragrance-free products?
Anua is fragrance-free across all the products on this page, whereas Avène includes fragrance in 7 of its 15 listed products.
How do the founding years and countries of origin compare between Anua and Avène?
Anua was founded in 2019 in South Korea and is owned by The Founders Inc., whereas Avène was founded in 1990 in France and is owned by Fondation Pierre Fabre.
Which brand performs better for dry sensitive skin based on the routine fit levels?
Anua performs better for dry sensitive skin, as Lovi rates the routine fit as High compared to Avène's Average rating. The products on this page for Anua feature gentle hydrating ingredients like hyaluronic acid and glycerin that help support dry and sensitive barriers.
Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022
Anua or Avène for oily skin?
Both Anua and Avène are good options, as Lovi rates both brands as having a High routine fit for oily skin. Anua features lightweight and fast-absorbing toners along with key ingredients like niacinamide, which may help regulate sebum production.
Anua or Avène: which moisturizer is better?
Anua and Avène both offer effective moisturizers, but Anua tends to be better for dry and sensitive skin while Avène is well known for soothing irritation. The products on this page for Anua feature gentle hydrating ingredients like hyaluronic acid and glycerin that help lock in moisture.
Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022
Anua or Avène for sensitive skin?
Both Anua and Avène are good for sensitive skin, as Lovi rates both brands as High for this skin type. Anua features fragrance-free formulas across the products on this page, while Avène is well known for soothing irritation.
Anua or Avène: which sunscreen is better?
Both Anua and Avène offer sunscreens on the products on this page, but they cater to different needs with Anua featuring a High fit level for dry skin while Avène sunscreen achieves a Superior fit level for oily skin. Anua focuses on gentle hydration with zero fragrance across its range, whereas Avène includes fragrance options in some of its sunscreen formulations.
Anua or Avène for acne-prone skin?
Both Anua and Avène offer products that achieve a High Lovi fit for acne-prone skin. Anua focuses on targeted serums and toners using ingredients like niacinamide, which may help regulate sebum and improve skin texture, while Avène utilizes gentle thermal spring water to help soothe irritation.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Effects of Turmeric (Curcuma longa) on Skin Health: A Systematic Review of the Clinical Evidence
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Effects of glyceryl glucoside on AQP3 expression, barrier function and hydration of human skin
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
An oil-soluble extract of Rubus idaeus cells enhances hydration and water homeostasis in skin cells
Comparative benefit of two thermal spring waters after photodynamic therapy procedure
Comparison of methods for assessing photoprotection against ultraviolet A in vivo
Moisturizing Effects of Diglycerol Combined with Glycerol on Human Stratum Corneum
Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery
Histometric assessment of the age-related skin response to 2-hydroxy-5-octanoyl benzoic acid
Emulgels powered by coco-glucoside: A stable and effective synbiotics delivery system for skin care
Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
How does it fit your skin?
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