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Anua vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and No7 are distinct skincare lines originating respectively in South Korea and Britain, offering cleansers, serums, moisturizers, and targeted treatments built around ingredients like hyaluronic acid, niacinamide, and shea butter. The Korean brand fits dry and oily acne-prone skin best through formulations such as its heartleaf and niacinamide products, while the British brand suits dry and mature skin through offerings featuring vitamin C and retinol. They differ notably in their foundational profiles and heritage, with the first founded in 2019 and the second established in 1935.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

prnewswire.comkedglobal.comtracxn.comv.daum.net

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular Anua and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs No7 products

People Say

AnuaNo7
  • Texture and Absorption Mostly MentionedMostly Mentioned
    • “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
    • “Skin feels softer — No7 Future Renew Damage Reversal Serum”
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
  • Hydration and Moisture Mostly MentionedMostly Mentioned
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “leaves skin plump — Anua Rice 70 Glow Milky Toner”
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
    • “leaves the skin feeling hydrated and comfortable — No7 Pure Retinol Eye Cream”
  • Soothing and Gentle Formulas Often MentionedOften Mentioned
    • “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
    • “calmed my red spots — Anua Heartleaf 77% Clear Pad”
    • “zero irritation — No7 Pure Retinol Eye Cream”
    • “Absorbs quickly — No7 Future Renew Damage Reversal Night Cream”
  • Glow, Brightening, and Radiance Mostly MentionedSometimes Noted
    • “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
    • “glass-like glow — Anua Rice 70 Glow Milky Toner”
    • “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
    • “healthier glow — No7 Total Renewal Micro-Dermabrasion Exfoliator”
  • Cleansing and Exfoliation Often MentionedRarely Noted
    • “Dissolved my sebaceous filaments immediately — Anua Heartleaf Pore Control Cleansing Oil”
    • “leaves my face soft, smooth, and fresh without dryness — Anua Rice Enzyme Brightening Cleansing Powder”
    • “effectively removes sebum — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
    • “sweeps away dead cells — No7 Total Renewal Micro-Dermabrasion Exfoliator”
  • Anti-Aging and Fine Lines Not notedOften Mentioned
    • “Softened fine lines — No7 Pure Retinol 1% Night Concentrate”
    • “lines on forehead diminished — No7 Pure Retinol”
    • “Lightened sun spots — No7 Pure Retinol 1% Night Concentrate”
  • Dryness and Heavy Finish Often MentionedOften Mentioned
    • “Left such a gross tacky finish that refused to dry. — Anua Niacinamide 10% + TXA 4% Serum”
    • “leaves skin tight — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
    • “Can be drying — No7 Pure Retinol 1% Night Concentrate”
    • “caused flaky skin — No7 Pure Retinol”
  • Ineffective or Slow Results Sometimes NotedOften Mentioned
    • “Did absolutely nothing — Anua Heartleaf 77% Soothing Toner”
    • “not instant fix — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “Did nothing for my skin. — Anua Niacinamide 10% + TXA 4% Serum”
    • “No change in wrinkles/spots — No7 Future Renew Damage Reversal Serum”
  • Irritation and Stinging Sometimes NotedOften Mentioned
    • “stinging sensation — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
    • “Made my vision blurry for an hour — Anua Heartleaf Pore Control Cleansing Oil”
    • “Smell is too strong — Anua Heartleaf Pore Control Cleansing Oil”
    • “Slight sensitivity and peeling — No7 Pure Retinol 1% Night Concentrate”

Anua vs No7 routines for dry skin

See multi-brand routine · 99% fit

Anua vs No7 routines for oily skin

See multi-brand routine · 96% fit

Anua vs No7 routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Anua or No7: which is better?

Both brands are great choices depending on your skincare goals, as Anua excels in glow and brightening while No7 performs better for anti-aging and fine lines. When it comes to routine fit on this page, Anua is a High fit for dry skin, while No7 is a Superior fit.

What is the difference between Anua and No7?

Anua focuses on South Korean-inspired soothing ingredients like heartleaf and rice, whereas No7 is a British brand known for anti-aging routines using retinol and vitamin C. The products on this page show that Anua performs better for glow, brightening, and radiance, while No7 excels at anti-aging and fine lines.

Anua or No7 for dry skin?

For dry skin, Anua has a High routine fit while No7 has a Superior routine fit. The products on this page for both brands feature hyaluronic acid, which helps hydrate the skin.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

Anua or No7: which moisturizer is better?

For moisturizers on this page, Anua is better for soothing and barrier support, while No7 focuses heavily on anti-aging and deep hydration. Anua features gentle ingredients like heartleaf and panthenol, whereas No7 often includes vitamin C, shea butter, and retinol to help target fine lines.

Which is more affordable, Anua or No7?

The provided page facts and reviews do not contain pricing information to determine whether Anua or No7 is more affordable.

Anua or No7 for anti-aging and fine lines?

No7 does better for anti-aging and fine lines compared to Anua. The products on this page feature key anti-aging ingredients like retinol and vitamin C to help reduce the appearance of fine lines and firm the skin.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

Anua or No7 for oily skin?

For oily skin, both Anua and No7 perform well, as Lovi rates both brands at a High fit level for this skin type. The products on this page for both brands feature key ingredients like niacinamide and hyaluronic acid to help balance and hydrate without clogging pores.

The British Journal of Dermatology, 2002Antioxidants, 2021

Anua or No7: which sunscreen is better?

Both brands offer solid sunscreen options on this page, but Anua features heartleaf while No7 relies on formulas containing ingredients like niacinamide. Anua has a dedicated sunscreen with the Heartleaf Silky Moisture Sun Cream, whereas No7 offers sunscreens such as the Lift & Luminate Day Cream and the Protect & Perfect Intense Advanced Day Cream.

Anua or No7 for sensitive skin?

For sensitive skin, both Anua and No7 have a High Lovi fit level. Anua features fragrance-free formulas across all products on this page, while No7 includes fragrance in some of its items.

Anua or No7 for acne-prone skin?

For acne-prone skin, Lovi rates both Anua and No7 as High, though No7 has a Superior routine fit for this skin type. Anua features gentle ingredients like heartleaf and niacinamide across the products on this page to help soothe and manage breakouts.

The British Journal of Dermatology, 2002Antioxidants, 2021

Anua or No7 for mature skin?

For mature skin, No7 is the better choice because Lovi rates its routine fit as Superior, compared to High for Anua. The products on this page for No7 focus on anti-aging and fine lines.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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