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The Ordinary vs NEOCUTIS

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and NEOCUTIS are skincare brands that offer serums and moisturizers built around nourishing ingredients like hyaluronic acid, glycerin, and squalane. The Canadian brand founded in 2016 suits dry and sensitive skin best, with specific formulas targeted to acne-prone, dark-spotted, and mature skin. Meanwhile, the Swiss brand founded in 2003 is widely beloved for its refined formulas that suit mature, dry, and stressed skin best. They differ primarily in their origins and specific targeted treatments, while both provide thoughtful care to nurture the complexion.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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NEOCUTIS is a Swiss skincare brand founded in 2003 and owned by Merz Holding GmbH & Co. KG since 2013.

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This page compares some of the most popular The Ordinary and NEOCUTIS products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs NEOCUTIS products

Questions and answers

The Ordinary or NEOCUTIS: which is better?

The products on this page from The Ordinary fit dry skin, sensitive skin, and skin with dark spots best, whereas NEOCUTIS does not have a designated best fit for any skin type on this page.

What is the difference between The Ordinary and NEOCUTIS?

The Ordinary offers a large variety of affordable, fragrance-free products on this page with high Lovi fit levels for dry and sensitive skin, whereas NEOCUTIS provides a much smaller selection focused on luxury anti-aging. The Ordinary is owned by The Estée Lauder Companies Inc. and features popular ingredients like hyaluronic acid and squalane across its range.

Dermatologic Therapy, 2022

The Ordinary or NEOCUTIS: which moisturizer is better?

The Ordinary offers a much wider range of moisturizers with high fit levels across various skin types compared to NEOCUTIS, which features limited options on this page.

Which is more affordable, The Ordinary or NEOCUTIS?

The products on this page from The Ordinary are often noted by reviewers as affordable and great value serums, whereas NEOCUTIS features higher-priced anti-aging formulations.

Which causes fewer breakouts, The Ordinary or NEOCUTIS?

The products on this page by The Ordinary include several highly rated acne-clearing serums, whereas NEOCUTIS does not focus on acne care.

Between The Ordinary and NEOCUTIS, which brand has been owned by its parent company for a longer period?

Between the two, The Ordinary has been owned by its parent company for a longer period, since 2021, while NEOCUTIS was acquired by its parent company in 2013.

How does the product variety for acne-prone skin compare between The Ordinary and NEOCUTIS based on the listed items?

The products on this page from The Ordinary offer a wide selection with High to Superior Lovi fit levels for acne-prone skin, whereas NEOCUTIS provides only a single product with an Average fit level for this skin type.

Which brand offers a cleanser suitable for dry skin, The Ordinary or NEOCUTIS?

The Ordinary offers cleansers suitable for dry skin, such as the Glucoside Foaming Cleanser and Glycolipid Cream Cleanser, whereas NEOCUTIS does not feature any cleansers among the products on this page.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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