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The Ordinary vs facefacts

The Ordinary and facefacts are independent skincare brands originating from Canada and Britain, respectively, offering accessible formulations for everyday routines. The Ordinary focuses on science-led serums, moisturizers, cleansers, and toners featuring hyaluronic acid, glycerin, and squalane, while facefacts delivers nourishing cleansers and targeted formulas designed to maintain natural moisture balance. Both cater well to dry skin, with the Canadian brand additionally suiting sensitive skin and the British brand accommodating normal and combination types. They differ primarily in their ingredient concentration and specific product ranges, offering distinct approaches to hydration, anti-aging, and blemish care.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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facefacts is a British skincare brand founded in 2019 and owned by Brand Masters B.V. since 2026.

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This page compares some of the most popular The Ordinary and facefacts products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

The Ordinary or facefacts: which is better?

The Ordinary offers a much wider variety of products on this page than facefacts, giving shoppers far more options for different skin types and concerns.

What is the difference between The Ordinary and facefacts?

The Ordinary offers a large selection of serums, toners, and moisturizers that fit dry skin, sensitive skin, and skin with dark spots at High or Superior levels, whereas facefacts features just a single cleanser on this page. Both brands are completely fragrance-free across the products on this page.

The Ordinary or facefacts: which cleanser is better?

The Ordinary offers a wider selection of cleansers on this page, including the Glucoside Foaming Cleanser which has a High Lovi fit level for dry and sensitive skin. In comparison, facefacts features only one option, the Hydrating Gentle Cleanser, which also has a High Lovi fit for dry and sensitive skin.

Which is more affordable, The Ordinary or facefacts?

Reviewers on this page often mention that the products on this page by The Ordinary are affordable and offer great value. No pricing or affordability data is available for facefacts on this page.

When was The Ordinary founded and who is its parent company?

The Ordinary was founded in 2016 in Canada and has been owned by The Estée Lauder Companies Inc. since 2021.

Which skin types does The Ordinary fit best according to its brand-focused routines?

The products on this page show that The Ordinary fits dry skin, sensitive skin, and skin with dark spots best through its brand-focused routines.

Do products from The Ordinary and facefacts contain fragrance?

Every product on this page from both The Ordinary and facefacts lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.