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Anua vs BYOMA

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Anua and BYOMA are modern skincare brands that offer diverse moisturizers, toners, serums, and cleansers for varied complexions. The Korean line relies on hyaluronic acid, heartleaf, and niacinamide to suit dry and oily acne-prone skin, whereas the British line harnesses tri-ceramides and squalane to favor dry and sensitive skin. While both ranges address dark spots and signs of aging with targeted topicals, they differ through their foundational ingredients and regional origins.

Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..

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BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

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This page compares some of the most popular Anua and BYOMA products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Anua vs BYOMA products

People Say

AnuaBYOMA
  • Hydrating formulas and deep hydration Mostly MentionedOften Mentioned
    • “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
    • “leaves skin plump — Anua Rice 70 Glow Milky Toner”
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “feels refreshing on the skin — BYOMA Balancing Face Mist”
  • Lightweight and fast-absorbing texture Often MentionedMostly Mentioned
    • “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
    • “Feels like water, not heavy oil — Anua Heartleaf Pore Control Cleansing Oil”
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
    • “sinks in quickly — BYOMA Brightening Serum”
  • Non-stripping and gentle finish Often MentionedMostly Mentioned
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “leaves my skin feeling soft and hydrated — BYOMA Milky Moisture Cleanser”
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
    • “leaves my face soft, smooth, and fresh without dryness — Anua Rice Enzyme Brightening Cleansing Powder”
  • Soothes redness and barrier support Often MentionedMostly Mentioned
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “healed my skin barrier — BYOMA Hydrating Milky Toner”
    • “calmed my redness — BYOMA Creamy Jelly Cleanser”
    • “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
  • Improves skin texture and smoothness Often MentionedSometimes Noted
    • “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
    • “skin feels so smooth — Anua BHA 2% Gentle Exfoliating Toner”
    • “pores visibly tightened — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
    • “Keeps my face soft and not oily — BYOMA Brightening Toner”
  • Affordable price point and value Not notedOften Mentioned
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “great value for money — BYOMA Hydrating Serum”
  • Breakouts and acne complaints Often MentionedSometimes Noted
    • “caused cystic acne — BYOMA Hydrating Milky Toner”
    • “caused cystic acne — BYOMA Creamy Jelly Cleanser”
    • “broke me out — BYOMA Milky Oil Cleanser”
    • “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”
  • Pump functionality and packaging flaws Not notedOften Mentioned
    • “Opening is huge — BYOMA Brightening Toner”
  • Eye and general skin irritation Sometimes NotedSometimes Noted
    • “Caused breakouts — BYOMA Moisturizing Gel-Cream”
    • “burning sensation — BYOMA Hydrating Milky Toner”
    • “triggered my acne — BYOMA Balancing Face Mist”
    • “stinging sensation — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”

Anua vs BYOMA routines for dry skin

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Anua vs BYOMA routines for oily skin

See multi-brand routine · 96% fit

Anua vs BYOMA routines for combination skin

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Questions and answers

Anua or BYOMA: which is better?

Both Anua and BYOMA are strong skincare brands, with Lovi giving BYOMA a Superior fit for dry and sensitive skin and an equal High fit for other skin types. BYOMA tends to do better for gentle finishes and barrier support, while Anua stands out for improving skin texture.

What is the difference between Anua and BYOMA?

Both brands offer gentle skincare with fragrance-free options on this page, but BYOMA stands out for a Superior routine fit on dry and sensitive skin, whereas Anua excels in improving skin texture and smoothness. Additionally, the products on this page show that BYOMA provides better barrier support, while Anua features popular brightening serums.

Anua or BYOMA for dry skin?

Both Anua and BYOMA are great choices, but BYOMA has a Superior routine fit for dry skin compared to Anua's High fit on this page. Products like BYOMA's Moisturizing Rich Cream help provide deep hydration and barrier support for dry skin.

Anua or BYOMA: which cleanser is better?

Both Anua and BYOMA offer well-regarded cleansers on this page, but BYOMA is noted by reviewers for a more gentle and non-stripping finish. Anua features cleansers like the Heartleaf Quercetin Pore Deep Cleansing Foam, while BYOMA includes options such as the Creamy Jelly Cleanser.

Which is more affordable, Anua or BYOMA?

BYOMA is more affordable as it offers a better price point and value across the products on this page.

Between Anua and BYOMA, which brand performs better for improving skin texture and smoothness?

Anua does better for improving skin texture and smoothness among the products on this page. Reviewers note that Anua helps with improving skin texture using serums.

How do the founding years and corporate ownership of Anua and BYOMA compare?

Anua was founded in 2019 in South Korea and is owned by The Founders Inc., whereas BYOMA was founded in 2022 in the United Kingdom and is owned by Bansk Group.

Which brand has more complaints regarding pump functionality and packaging flaws?

Anua has more complaints regarding pump functionality and packaging flaws compared to BYOMA.

Anua or BYOMA for oily skin?

Both Anua and BYOMA are a High fit for oily skin. The products on this page for both brands feature lightweight textures and ingredients that help balance and hydrate without feeling heavy.

Anua or BYOMA for sensitive skin?

Both Anua and BYOMA are great choices, but BYOMA has a Superior routine fit for sensitive skin while Anua has a High fit. Reviewers note that BYOMA does better with gentle, non-stripping finishes and soothing redness compared to Anua.

Anua or BYOMA for acne-prone skin?

Both Anua and BYOMA are a High fit for acne-prone skin with the products on this page. Reviewers note that Anua offers great texture-improving serums, while BYOMA provides gentle, non-stripping cleansers and barrier support.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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