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The Ordinary vs Shu Uemura

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

The Ordinary and Shu Uemura are distinct skincare lines created to support diverse complexions through specialized ingredients and formulations. The Ordinary offers serums, moisturizers, cleansers, toners, and more, built around hyaluronic acid, glycerin, and squalane, making the brand best suited for dry skin and sensitive skin. Meanwhile, the Japanese brand is deeply loved for its transformative makeup removers and meticulously crafted formulas that suit all skin types best, owing to their gentle and effective nature. They differ primarily in their product types and specific ingredient focuses, while both maintain skin comfort.

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

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This page compares some of the most popular The Ordinary and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular The Ordinary vs Shu Uemura products

Questions and answers

The Ordinary or Shu Uemura: which is better?

The Ordinary offers a much broader selection of affordable skincare options on this page compared to Shu Uemura, which only features a single cleansing oil. Reviewers frequently note that The Ordinary provides great value with acne-clearing and dark spot fading serums.

What is the difference between The Ordinary and Shu Uemura?

The Ordinary offers a wide range of skincare products that Lovi finds to have a Superior or High fit for dry skin and sensitive skin, whereas Shu Uemura features only a single cleansing oil on this page with an Average fit for those skin types.

Which is more affordable, The Ordinary or Shu Uemura?

The products on this page by The Ordinary are often noted by reviewers as affordable and offering great value. Shu Uemura does not have similar affordability claims on this page.

Which causes fewer breakouts, The Ordinary or Shu Uemura?

The products on this page from The Ordinary generally fit acne-prone skin with High or Superior levels, whereas the cleansing oil from Shu Uemura has a Low fit for acne-prone skin. Therefore, The Ordinary is much better suited for avoiding breakouts.

How does the founding year and parent company of The Ordinary compare to Shu Uemura?

The Ordinary was founded in Canada in 2016 and is owned by The Estée Lauder Companies Inc. In contrast, Shu Uemura was founded in Japan in 1967 and is owned by L'Oréal S.A.

Do any products from either The Ordinary or Shu Uemura contain fragrance in their ingredients?

Every product on this page from both The Ordinary and Shu Uemura lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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