Anua vs Avène
Anua and Avène are skincare brands that offer moisturizers, cleansers, serums, and toners. The South Korean brand features heartleaf, hyaluronic acid, and niacinamide, suiting dry and oily acne-prone skin. Meanwhile, the French brand relies on glycerin, serving oily acne-prone and combination skin best. While the former highlights targeted blemish serums and soothing toners, the latter is loved for its gentle recovery balms and protective sunscreens.
Anua is a Korean skincare brand founded in 2019 and owned by The Founders Inc..
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Avène is a French skincare brand founded in 1990 and owned by Fondation Pierre Fabre.
pierre-fabre.comavene.co.ukaveneusa.com
This page compares some of the most popular Anua and Avène products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular Anua vs Avène products
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Heartleaf Pore Control Cleansing Oil
€15.89
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Heartleaf 77% Soothing Toner
€19.59
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Niacinamide 10% + TXA 4% Serum
€18.70
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PDRN Hyaluronic Acid Capsule 100 Serum
€22.00
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Heartleaf Quercetin Pore Deep Cleansing Foam
€13.02
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Rice 70 Glow Milky Toner
€18.33
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PEACH 70% NIACINAMIDE SERUM
€17.45
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Heartleaf 77% Clear Pad
€20.15
People Say
Hydrating & Moisturizing Formulas Mostly MentionedOften Mentioned
- “complexion feels so plump — Anua PDRN Hyaluronic Acid Capsule 100 Serum”
- “leaves skin plump — Anua Rice 70 Glow Milky Toner”
- “leaves skin glowing — Anua Heartleaf 77% Clear Pad”
- “Restores moisture barrier — Avène Cold Cream”
Gentle & Non-Irritating Sometimes NotedMostly Mentioned
- “leaves face clean but not dry — Avène Cleanance”
- “Perfect cleanser for sensitive skin. — Avène Milk Cleanser”
- “no irritation at all — Avène Hydrance+”
- “didn't sensitize my skin — Anua BHA 2% Gentle Exfoliating Toner”
Lightweight & Fast-Absorbing Texture Often MentionedSometimes Noted
- “melts into skin — Anua Heartleaf Silky Moisture Sun Cream”
- “Feels like water, not heavy oil — Anua Heartleaf Pore Control Cleansing Oil”
- “Absorbs quickly without stickiness — Anua Heartleaf 77% Soothing Toner”
- “absorbs very quickly — Avène Vitamin Activ Cg Radiance Concentrated Serum”
Soothes Redness & Inflammation Often MentionedOften Mentioned
- “Calms my redness instantly — Anua Heartleaf 77% Soothing Toner”
- “calmed my red spots — Anua Heartleaf 77% Clear Pad”
- “Calmed my angry red skin overnight — Avène Cicalfate+ Restorative Protective Cream”
- “Nothing has ever worked to soothe or heal my skin like these before. — Avène Tolerance Control Soothing Skin Recovery Balm”
Improves Skin Texture & Smoothness Often MentionedSometimes Noted
- “Skin feels super smooth — Anua PEACH 70% NIACINAMIDE SERUM”
- “skin feels so smooth — Anua BHA 2% Gentle Exfoliating Toner”
- “pores visibly tightened — Anua NANO RETINOL™ 0.3% + NIACIN RENEWING SERUM”
- “I've noticed a definite improvement in the fine lines around my eyes — Avène RetrinAL EYES”
Brightens Skin & Fades Dark Spots Often MentionedRarely Noted
- “Significant reduction in hyperpigmentation from acne scarring. — Anua Niacinamide 10% + TXA 4% Serum”
- “Gives a nice healthy glow — Anua PEACH 70% NIACINAMIDE SERUM”
- “Gives my skin a beautiful, healthy glow. — Anua Niacinamide 10% + TXA 4% Serum”
- “immediate radiance boost — Avène Vitamin Activ Cg Radiance Concentrated Serum”
Causes Breakouts & Clogging Often MentionedSometimes Noted
- “Woke up with tiny whiteheads all over — Avène Cicalfate+ Restorative Protective Cream”
- “Caused small bumps/texture — Avène Soothing Radiance Mask”
- “Broke me out initially — Avène Cleanance Cleansing Gel”
- “Wrecked my skin barrier — Anua Heartleaf Pore Control Cleansing Oil”
Sticky, Tacky or Oily Finish Sometimes NotedSometimes Noted
- “Leaves a greasy film — Avène Cold Cream”
- “sticky kinda feeling — Avène Hyaluron Activ B3 Concentrated Plumping Serum”
- “too shiny — Avène Hydrance+”
- “Left such a gross tacky finish that refused to dry. — Anua Niacinamide 10% + TXA 4% Serum”
Fragrance & Scent Issues Rarely NotedSometimes Noted
- “Smell is too strong — Anua Heartleaf Pore Control Cleansing Oil”
- “overpowering herbal smell — Anua Heartleaf Quercetin Pore Deep Cleansing Foam”
- “Scent is too strong — Anua PEACH 70% NIACINAMIDE SERUM”
- “The fragrance is very present. — Avène Milk Cleanser”
Anua vs Avène routines for dry skin
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Cleanser
Hyaluronic Acid Hydrating Gentle Foaming Cleanser
Morning · Evening · Once a week
€14.00
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Hydrating Toner
Rice 70 Glow Milky Toner
Morning
€18.33
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Moisturizer
Heartleaf 70% Intense Calming Cream
Morning · Evening · Once a week
€25.95
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SPF
Heartleaf Silky Moisture Sun Cream
Morning
€15.99
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Pre-Cleanser
Heartleaf Pore Control Cleansing Oil
Evening · Once a week
€15.89
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Serum or Treatment
Green Lemon Vita C Blemish Serum
Evening · Once a week
€41.50
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Nourishing Mask
Heartleaf 77% Soothing Sheet Mask
Once a week
€19.20
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Cleanser
Cleanance Cleansing Gel
Morning · Evening · Once a week
€18.75
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Hydrating Toner
Dear, Klairs Supple Preparation Unscented Toner
Morning
€12.59
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Moisturizer
Tolerance Control Soothing Skin Recovery Balm
Morning · Evening · Once a week
€22.55
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SPF
Ultra Fluid
Morning
€19.85
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Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
€10.97
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Serum or Treatment
Antirougeurs Fort Relief Concentrate
Evening · Once a week
€24.99
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Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
€19.00
Anua vs Avène routines for oily skin
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Cleanser
Cleanance Cleansing Gel
Morning · Evening · Once a week
€18.75
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Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
€16.59
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Moisturizer
Cicalfate+ Restorative Protective Cream
Morning · Evening · Once a week
€12.39
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SPF
Cleanance
Morning · Evening · Once a week
€15.19
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Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
€104.00
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Cleansing Toner
Caudalie Vinopure Purifying Toner
Evening
€16.90
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Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€48.55
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Cleansing Mask
Dr. Sebagh Deep Exfoliating Mask
Once a week
€81.80
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Cleanser
Heartleaf Quercetin Pore Deep Cleansing Foam
Morning · Evening · Once a week
€13.02
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Hydrating Toner
Rice Enzyme Brightening Cleansing Powder
Morning · Once a week
€16.85
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Moisturizer
Heartleaf 70% Intense Calming Cream
Morning · Evening · Once a week
€25.95
-
SPF
Heartleaf Silky Moisture Sun Cream
Morning
€15.99
-
Pre-Cleanser
Heartleaf Pore Control Cleansing Oil
Evening · Once a week
€15.89
-
Cleansing Toner
BHA 2% Gentle Exfoliating Toner
Evening
€20.49
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Serum or Treatment
Niacinamide 10% + TXA 4% Serum
Evening · Once a week
€18.70
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Cleansing Mask
Dr. Sebagh Deep Exfoliating Mask
Once a week
€81.80
Anua vs Avène routines for combination skin
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Cleanser
Cleanance Cleansing Gel
Morning · Evening · Once a week
€18.75
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Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
€36.00
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Moisturizer
Hyaluron Activ B3 Concentrated Plumping Serum
Morning · Evening · Once a week
€37.71
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SPF
Cleanance
Morning
€15.19
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Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
€104.00
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Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
€16.98
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Serum or Treatment
Vitamin Activ Cg Radiance Concentrated Serum
Evening · Once a week
€33.99
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Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
€48.55
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Cleansing Mask
Origins Original Skin Retexturizing Mask with Rose Clay
Once a week
€28.50
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Cleanser
Heartleaf Quercetin Pore Deep Cleansing Foam
Morning · Evening · Once a week
€13.02
-
Hydrating Toner
Rice 70 Glow Milky Toner
Morning · Once a week
€18.33
-
Moisturizer
Rice Enzyme Brightening Cleansing Powder
Morning · Evening · Once a week
€16.85
-
SPF
Heartleaf Silky Moisture Sun Cream
Morning
€15.99
-
Pre-Cleanser
Heartleaf Pore Control Cleansing Oil
Evening · Once a week
€15.89
-
Cleansing Toner
BHA 2% Gentle Exfoliating Toner
Evening
€20.49
-
Serum or Treatment
Niacinamide 10% + TXA 4% Serum
Evening · Once a week
€18.70
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Cleansing Mask
Origins Original Skin Retexturizing Mask with Rose Clay
Once a week
€28.50
Questions and answers
Anua or Avène: which is better?
Both brands perform well on this page, but Anua is often favored for its hydrating and brightening formulas, while Avène is frequently recognized for being gentle and soothing on sensitive skin.
What is the difference between Anua and Avène?
Anua focuses on hydrating and brightening formulas with key ingredients like niacinamide and hyaluronic acid to help improve skin texture and fade dark spots, whereas Avène emphasizes gentle and non-stripping care utilizing thermal spring water to help soothe irritation. Both brands offer high routine fit levels across most skin types on the products on this page, but Anua tends to provide a more lightweight and fast-absorbing texture while Avène may occasionally present strong fragrance issues.
Anua or Avène for oily skin?
Both Anua and Avène offer a High routine fit for oily skin. Anua features lightweight and fast-absorbing toners along with brightening serums, while Avène provides gentle deep-cleansing options.
Anua or Avène: which cleanser is better?
Both Anua and Avène offer effective cleansers, with Anua leaning toward high Lovi fit levels across multiple skin types for products like its Heartleaf Quercetin Pore Deep Cleansing Foam while Avène features gentle options like its Cleanance Cleansing Gel. Anua cleansers help deliver a gentle deep clean without fragrance, whereas Avène provides soothing benefits that may suit specific skin concerns.
Which is more affordable, Anua or Avène?
This page does not provide pricing information or compare the cost of products between Anua and Avène.
Anua or Avène: which brand has fragrance-free products?
Anua does better with fragrance and scent issues, as every product on the Anua page lists no fragrance in its ingredients, whereas 7 of the 15 products on the Avène page list fragrance.
Anua or Avène: where were the companies founded and who owns them?
Anua was founded in 2019 in South Korea and is owned by The Founders Inc., while Avène was founded in 1990 in France and is owned by Fondation Pierre Fabre.
Anua or Avène: which brand does better for hydrating and moisturizing formulas?
Anua does better for hydrating and moisturizing formulas according to the review themes on the page. The products on this page help provide deep hydration and moisturization with ingredients like hyaluronic acid.
Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022
Anua or Avène for sensitive skin?
Both Anua and Avène offer products on this page that fit sensitive skin well, with Anua at a High routine fit level and Avène also at a High routine fit level. Anua features key ingredients like hyaluronic acid, heartleaf, and niacinamide to help soothe and hydrate, while every product on its page lists no fragrance. Avène is often noted for soothing irritation and contains thermal water, though some products on its page include fragrance.
Anua or Avène: which sunscreen is better?
Both Anua and Avène offer sunscreen products on the products on this page, but they cater to different needs with varying fit levels across skin types. Anua features sunscreens like the Heartleaf Silky Moisture Sun Cream, while Avène includes options such as the Cleanance sunscreen which provides superior fit for oily skin.
Anua or Avène for acne-prone skin?
Both Anua and Avène feature products with a high Lovi fit level for acne-prone skin, but Anua stands out with more formulas specifically targeting breakouts and post-blemish marks.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Effects of Turmeric (Curcuma longa) on Skin Health: A Systematic Review of the Clinical Evidence
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Effects of glyceryl glucoside on AQP3 expression, barrier function and hydration of human skin
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
An oil-soluble extract of Rubus idaeus cells enhances hydration and water homeostasis in skin cells
Comparative benefit of two thermal spring waters after photodynamic therapy procedure
Comparison of methods for assessing photoprotection against ultraviolet A in vivo
Moisturizing Effects of Diglycerol Combined with Glycerol on Human Stratum Corneum
Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery
Histometric assessment of the age-related skin response to 2-hydroxy-5-octanoyl benzoic acid
Emulgels powered by coco-glucoside: A stable and effective synbiotics delivery system for skin care
Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
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Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
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Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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