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Purito vs BYOMA

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

Purito and BYOMA are gentle skincare brands offering thoughtful moisturizers, serums, toners, cleansers, and sunscreens that suit dry skin and sensitive skin best. The Korean brand, founded in 2017, relies on soothing formulas with standout products like the Centella Unscented Toner for acne-prone skin, the Daily Soft Touch Sunscreen for dark spots, and the Centella Unscented Serum for mature skin. Conversely, the British brand founded in 2022 harnesses the power of tri-ceramide and squalane in items such as the Balancing Face Mist, the Brightening Toner, and the Melting Balm Cleanser. While both lines provide reliable nourishment, they differ through their distinct ingredient philosophies and ownership lineages.

Purito is a Korean skincare brand founded in 2017 and owned by Corstone Capital since 2022.

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BYOMA is a British skincare brand founded in 2022 and owned by Bansk Group since 2025.

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This page compares some of the most popular Purito and BYOMA products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular Purito vs BYOMA products

People Say

PuritoBYOMA
  • Lightweight and non-greasy texture Mostly MentionedMostly Mentioned
    • “absorbs instantly into skin — Purito Oat-in Calming Gel Cream”
    • “perfect weight, not too light not too heavy — Purito Mighty Bamboo Panthenol Cream”
    • “feels like lotion — Purito Daily Soft Touch Sunscreen”
    • “Absorbs instantly — BYOMA Moisturizing Gel-Cream”
  • Soothing and calming for sensitive skin Mostly MentionedMostly Mentioned
    • “calmed my redness instantly — Purito Centella Unscented Serum”
    • “non-stinging — Purito Centella Unscented Toner”
    • “calmed my redness immediately — Purito Oat-in Calming Gel Cream”
    • “no irritation at all — BYOMA Sensitive Retinol Oil”
  • Hydration and plumping effects Often MentionedMostly Mentioned
    • “completely transparent — Purito Daily Soft Touch Sunscreen”
    • “makes skin look dewy and plump — Purito Deep Sea Pure Water Cream”
    • “skin feels so hydrated — BYOMA Hydrating Milky Toner”
    • “feels refreshing on the skin — BYOMA Balancing Face Mist”
  • Value, price and size Rarely NotedOften Mentioned
    • “budget-friendly — BYOMA Brightening Serum”
    • “Budget-friendly skincare — BYOMA Brightening Toner”
    • “great value for money — BYOMA Hydrating Serum”
    • “Huge 30ml tube — Purito Wonder Releaf Centella Eye Cream”
  • Acne-safe and barrier repair Rarely NotedOften Mentioned
    • “helped heal my barrier — BYOMA Hydrating Serum”
    • “breakouts are nearly non existent — BYOMA Clarifying Serum”
    • “Reduces redness — BYOMA Moisturizing Gel-Cream”
    • “fungal acne safe — Purito Oat-in Calming Gel Cream”
  • Fragrance-free and gentle formulation Rarely NotedSometimes Noted
    • “doesn't strip skin — BYOMA Creamy Jelly Cleanser”
    • “no irritation on sensitive skin — BYOMA Hydrating Serum”
    • “No scent — BYOMA Moisturizing Gel-Cream”
    • “love that it has no scent — Purito Oat-in Calming Gel Cream”
  • Packaging and pump issues Rarely NotedMostly Mentioned
    • “paper tube cracks easily — Purito Oat-in Calming Gel Cream”
    • “leaks from the pump — Purito From Green Cleansing Oil”
    • “tube is too small for the price — Purito Deep Sea Pure Water Cream”
    • “Opening is huge — BYOMA Brightening Toner”
  • Insufficient moisture or hydration Often MentionedSometimes Noted
    • “Not moisturizing enough — BYOMA Moisturizing Gel-Cream”
    • “need to layer it — BYOMA Hydrating Serum”
    • “Too lightweight — BYOMA Moisturizing Rich Cream”
    • “skin felt tight after an hour — Purito Oat-in Calming Gel Cream”
  • Caused breakouts and skin reactions Often MentionedOften Mentioned
    • “caused cystic acne — Purito From Green Cleansing Oil”
    • “irritated skin around eyes — Purito Mighty Bamboo Panthenol Cream”
    • “caused cystic acne — BYOMA Hydrating Milky Toner”
    • “caused cystic acne — BYOMA Creamy Jelly Cleanser”

Purito vs BYOMA routines for dry skin

See multi-brand routine · 99% fit

Purito vs BYOMA routines for oily skin

See multi-brand routine · 96% fit

Purito vs BYOMA routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

Purito or BYOMA: which is better?

Purito is better for acne-prone skin, mature skin, and skin with dark spots, where it achieves a Superior routine fit compared to BYOMA's High fit.

What is the difference between Purito and BYOMA?

Purito offers a lighter texture and better soothing properties for sensitive skin on the products on this page, while BYOMA provides better value, price, and size. Both brands deliver equal hydration and plumping effects.

Purito or BYOMA for dry skin?

Both Purito and BYOMA fit dry skin well, offering a Superior routine fit for this skin type. Purito focuses on gentle formulations and lightweight, soothing moisturizers, while BYOMA provides products that help strengthen the skin barrier and deliver instant hydration.

Purito or BYOMA: which moisturizer is better?

Purito is better for lightweight, soothing, and barrier-supporting moisturizers, while BYOMA is better for moisturizers that strengthen the skin barrier and offer deep hydration at a good value. Purito achieves a High fit level for dry and sensitive skin across its moisturizers, whereas BYOMA also reaches a Superior fit level for dry skin.

Which is more affordable, Purito or BYOMA?

BYOMA does better than Purito for value, price and size on the products on this page.

Between Purito and BYOMA, which brand is better suited for mature skin?

Purito is better suited for mature skin, achieving a Superior routine fit compared to BYOMA's High fit.

How do the founding years and corporate ownership of Purito and BYOMA compare?

Purito was founded in South Korea in 2017 and is owned by Corstone Capital, whereas BYOMA was founded in the United Kingdom in 2022 and is owned by Bansk Group.

Which brand performs better regarding fragrance-free and gentle formulations?

BYOMA performs better regarding fragrance-free and gentle formulations as noted by reviewers on the products on this page.

Purito or BYOMA for oily skin?

For oily skin, both brands perform well on this page, as Lovi rates Purito High and BYOMA High. Purito features lightweight and non-greasy textures, while the products on this page for BYOMA offer barrier-strengthening and deeply hydrating properties.

Purito or BYOMA for sensitive skin?

Both Purito and BYOMA fit sensitive skin well, as Lovi rates both brands as having a Superior routine fit for this skin type. Purito products on this page list no fragrance, helping provide gentle care.

Purito or BYOMA for acne-prone skin?

Purito is a better choice for acne-prone skin because Lovi rates its routine fit as Superior, whereas BYOMA achieves a High level.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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