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No7 vs DOT & KEY

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

No7 and DOT & KEY are two distinct skincare lines tailored to different complexions and preferences. The British brand No7 offers serums, eye products, moisturizers, sunscreens, and more built around vitamin C, shea butter, and hyaluronic acid, suiting mature and dry skin best. Meanwhile, the Indian brand DOT & KEY is warmly embraced for its sensorially pleasing sunscreens and thoughtfully calibrated formulas that suit balanced, combination, and normal skin best due to their lightweight textures. Both differ fundamentally in their heaviest focus, as the former utilizes protective shea butter for mature needs, while the latter delivers protective daily care without heaviness.

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

DOT & KEY is an Indian skincare brand founded in 2018 and owned by FSN E-Commerce Ventures Limited since 2021.

This page compares some of the most popular No7 and DOT & KEY products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular No7 vs DOT & KEY products

Questions and answers

No7 or DOT & KEY: which is better?

No7 offers a much larger selection of skincare products on this page compared to DOT & KEY, with several items achieving a Superior or High fit level for mature and dry skin. Hyaluronic acid helps improve skin hydration and anti-aging signs.

Dermatologic Therapy, 2022

What is the difference between No7 and DOT & KEY?

No7 offers a wide range of products that are rated a Superior fit for mature skin, whereas DOT & KEY features a single sunscreen on this page with an Average fit across all skin types. No7 uses fragrance in three of its products on this page, while every product on the DOT & KEY page lists no fragrance.

No7 or DOT & KEY: which sunscreen is better?

For sunscreen options, No7 provides a wider selection on this page with sunscreens like Protect & Perfect Intense Advanced Day Cream and Lift & Luminate Day Cream, whereas DOT & KEY features only a single watermelon cooling sunscreen. Lovi rates the No7 sunscreen products as having an Average fit for combination, acne-prone, oily, and dry skin types, and a High fit for mature skin, skin with dark spots, dry skin, and sensitive skin.

Which is more affordable, No7 or DOT & KEY?

The provided page facts do not contain pricing information, so it is not possible to determine whether No7 or DOT & KEY is more affordable based on this page.

How do the founding years and company ownership compare between No7 and DOT & KEY?

No7 was founded in 1935 in the United Kingdom and has been owned by Sycamore Partners since 2025, whereas DOT & KEY was founded in 2018 in India and has been owned by FSN E-Commerce Ventures Limited since 2021.

Which brand offers more fragrance-free products, No7 or DOT & KEY?

DOT & KEY offers a fragrance-free lineup where every product on this page lists no fragrance, while No7 has fragrance in 3 of its 13 products.

What are the key differences in product variety and skin type fits between No7 and DOT & KEY?

No7 offers a wide range of serums, creams, and exfoliants that Lovi rates with High or Superior fit levels mainly for mature, dry, and sensitive skin, whereas DOT & KEY features just one sunscreen with Average Lovi fit levels across all skin types. Most No7 products on this page are fragrance-free, while every DOT & KEY product lists no fragrance.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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