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No7 vs DOT & KEY

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

No7 and DOT & KEY are two distinct skincare lines tailored to different complexions and preferences. The British brand No7 offers serums, eye products, moisturizers, sunscreens, and more built around vitamin C, shea butter, and hyaluronic acid, suiting mature and dry skin best. Meanwhile, the Indian brand DOT & KEY is warmly embraced for its sensorially pleasing sunscreens and thoughtfully calibrated formulas that suit balanced, combination, and normal skin best due to their lightweight textures. Both differ fundamentally in their heaviest focus, as the former utilizes protective shea butter for mature needs, while the latter delivers protective daily care without heaviness.

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

DOT & KEY is an Indian skincare brand founded in 2018 and owned by FSN E-Commerce Ventures Limited since 2021.

This page compares some of the most popular No7 and DOT & KEY products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular No7 vs DOT & KEY products

Questions and answers

No7 or DOT & KEY: which is better?

No7 fits mature skin, dry skin, and skin with dark spots best, whereas DOT & KEY has only one sunscreen on this page. No7 features multiple key ingredients like retinol, which helps improve aging skin, and niacinamide, which may reduce pigmentation.

The Journal of Investigative Dermatology, 2000The British Journal of Dermatology, 2002

What is the difference between No7 and DOT & KEY?

No7 offers multiple products on this page with High or Superior Lovi fit levels for mature and dry skin, whereas DOT & KEY features only a single sunscreen with an Average fit across all skin types.

No7 or DOT & KEY: which sunscreen is better?

For sunscreens on this page, No7 offers options like Protect & Perfect Intense Advanced Day Cream, which has a High Lovi fit level for mature skin, sensitive skin, and dry sensitive skin. DOT & KEY provides WATERMELON COOLING SUNSCREEN, which has an Average Lovi fit level across all skin types.

Which is more affordable, No7 or DOT & KEY?

This page does not provide pricing information to compare the affordability of No7 and DOT & KEY.

Which causes fewer breakouts, No7 or DOT & KEY?

DOT & KEY has only one sunscreen on this page, WATERMELON COOLING sunscreen, which has an Average Lovi fit for acne-prone skin, whereas No7 includes products like Restore & Renew Serum with a High Lovi fit for acne-prone skin.

When were No7 and DOT & KEY founded and who currently owns them?

No7 was founded in 1935 in the United Kingdom and has been owned by Sycamore Partners since 2025, while DOT & KEY was founded in 2018 in India and is owned by FSN E-Commerce Ventures Limited since 2021.

How many No7 products on the page contain fragrance compared to DOT & KEY?

On the Lovi page, 3 No7 products contain fragrance, while every DOT & KEY product on the page lists no fragrance.

Which key ingredients are shared across No7 products?

The products on this page by No7 share Vitamin C, Shea butter, Hyaluronic acid, and Niacinamide as key ingredients across their formulations.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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