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No7 vs DOT & KEY

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

No7 and DOT & KEY are two distinct skincare lines tailored to different complexions and preferences. The British brand No7 offers serums, eye products, moisturizers, sunscreens, and more built around vitamin C, shea butter, and hyaluronic acid, suiting mature and dry skin best. Meanwhile, the Indian brand DOT & KEY is warmly embraced for its sensorially pleasing sunscreens and thoughtfully calibrated formulas that suit balanced, combination, and normal skin best due to their lightweight textures. Both differ fundamentally in their heaviest focus, as the former utilizes protective shea butter for mature needs, while the latter delivers protective daily care without heaviness.

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

DOT & KEY is an Indian skincare brand founded in 2018 and owned by FSN E-Commerce Ventures Limited since 2021.

This page compares some of the most popular No7 and DOT & KEY products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular No7 vs DOT & KEY products

Questions and answers

No7 or DOT & KEY: which is better?

No7 offers a much wider range of products on this page, with Lovi fit levels reaching Superior for mature skin in items like Protect & Perfect Intense Advanced Night Cream and Restore & Renew Multi Action Eye Cream, whereas DOT & KEY features only a single sunscreen.

What is the difference between No7 and DOT & KEY?

No7 offers a wide range of products that fit mature and dry skin best, whereas DOT & KEY features a single sunscreen on this page.

No7 or DOT & KEY: which sunscreen is better?

No7 offers sunscreens such as Protect & Perfect Intense Advanced Day Cream, which has a High Lovi fit for mature skin, dry skin, and sensitive skin, whereas DOT & KEY features the WATERMELON COOLING SUNSCREEN, which has an Average Lovi fit for those skin types.

Which is more affordable, No7 or DOT & KEY?

The provided page facts and studies do not contain pricing information to determine whether No7 or DOT & KEY is more affordable.

Which causes fewer breakouts, No7 or DOT & KEY?

DOT & KEY has only one sunscreen listed on this page, while No7 offers a wide range of products with varying Lovi fit levels for acne-prone skin, including several serums and eye creams rated High for acne-prone skin.

Between No7 and DOT & KEY, which brand has been established longer and where are they from?

No7 was established much earlier in 1935 in the United Kingdom, whereas DOT & KEY was founded later in 2018 in India.

How many products from No7 contain fragrance compared to DOT & KEY on this page?

On this page, 3 of 13 No7 products list fragrance in their ingredients, while every DOT & KEY product lists no fragrance.

Which brand offers a higher fit level for dry and mature skin based on their routines?

No7 offers a higher fit level for dry and mature skin, as these are among the skin types the brand fits best by its brand-focused routines, whereas DOT & KEY lists no best-fit skin types for those categories on this page.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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