🇬🇧United Kingdom

No7 vs DOT & KEY

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

No7 and DOT & KEY are two distinct skincare lines tailored to different complexions and preferences. The British brand No7 offers serums, eye products, moisturizers, sunscreens, and more built around vitamin C, shea butter, and hyaluronic acid, suiting mature and dry skin best. Meanwhile, the Indian brand DOT & KEY is warmly embraced for its sensorially pleasing sunscreens and thoughtfully calibrated formulas that suit balanced, combination, and normal skin best due to their lightweight textures. Both differ fundamentally in their heaviest focus, as the former utilizes protective shea butter for mature needs, while the latter delivers protective daily care without heaviness.

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

DOT & KEY is an Indian skincare brand founded in 2018 and owned by FSN E-Commerce Ventures Limited since 2021.

This page compares some of the most popular No7 and DOT & KEY products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular No7 vs DOT & KEY products

Questions and answers

No7 or DOT & KEY: which is better?

No7 offers a much wider range of products on this page with High to Superior Lovi fit levels for mature and dry skin, whereas DOT & KEY features only a single sunscreen with Average fit levels across skin types.

What is the difference between No7 and DOT & KEY?

No7 offers a wide range of products including serums and eye creams that fit mature and dry skin at a High level, whereas the products on this page for DOT & KEY consist only of a sunscreen with Average fit levels.

No7 or DOT & KEY: which sunscreen is better?

No7 offers multiple sunscreens, such as the Protect & Perfect Intense Advanced Day Cream, which has a High Lovi fit level for dry skin, dry sensitive skin, and sensitive skin. In contrast, DOT & KEY provides the Watermelon Cooling Sunscreen, which holds an Average Lovi fit level across those same skin types.

Which is more affordable, No7 or DOT & KEY?

This page does not compare prices for No7 and DOT & KEY, so it cannot be determined which brand is more affordable.

Which causes fewer breakouts, No7 or DOT & KEY?

DOT & KEY and No7 both feature products on this page with Average Lovi fit levels for acne-prone skin, meaning they perform similarly in this regard.

When were No7 and DOT & KEY founded and where are they from?

No7 was founded in the United Kingdom in 1935, and DOT & KEY was founded in India in 2018.

Which brand has more products listed on the page, No7 or DOT & KEY?

No7 has significantly more products listed on the page than DOT & KEY, offering a wide range of serums, moisturizers, sunscreens, and eye creams compared to the single sunscreen featured for DOT & KEY.

Do any products from No7 or DOT & KEY contain fragrance?

Yes, some products on this page from No7 contain fragrance, specifically the Future Renew Damage Reversal Night Cream, Lift & Luminate Day Cream, and Protect & Perfect Intense Advanced Day Cream. In contrast, every product from DOT & KEY on this page lists no fragrance.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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