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No7 vs DOT & KEY

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

No7 and DOT & KEY are two distinct skincare lines, with the British brand established in 1935 and the Indian brand launched in 2018. No7 features serums, eye products, moisturizers, and sunscreens powered by vitamin C, shea butter, and hyaluronic acid, making it best suited for dry and mature skin. Conversely, DOT & KEY is celebrated for sensorially pleasing sunscreens and lightweight formulas that naturally complement balanced, combination, and normal skin. While both offer targeted daily protection, the former leans toward richer ingredients like shea butter, whereas the latter focuses on weightless hydration.

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

DOT & KEY is an Indian skincare brand founded in 2018 and owned by FSN E-Commerce Ventures Limited since 2021.

This page compares some of the most popular No7 and DOT & KEY products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular No7 vs DOT & KEY products

Questions and answers

No7 or DOT & KEY: which is better?

No7 offers a much wider range of products on this page across multiple categories like serums, eye creams, and moisturizers with High to Superior Lovi fit levels for dry, mature, and sensitive skin, whereas DOT & KEY only features a single sunscreen.

What is the difference between No7 and DOT & KEY?

No7 offers a wide range of serums, creams, and sunscreens that fit dry, mature, and sensitive skin best, while DOT & KEY features a single watermelon cooling sunscreen on this page. No7 products contain key ingredients like vitamin C, shea butter, hyaluronic acid, and niacinamide, whereas DOT & KEY lists no fragrance across its products.

No7 or DOT & KEY: which sunscreen is better?

No7 offers multiple sunscreens with a High Lovi fit for mature skin, dry skin, and sensitive skin, whereas the sunscreen from DOT & KEY shows an Average fit across all skin types.

Which is more affordable, No7 or DOT & KEY?

The products on this page for No7 and DOT & KEY do not list pricing information, so a comparison of affordability cannot be made from these details.

Which causes fewer breakouts, No7 or DOT & KEY?

DOT & KEY and No7 both feature products with average Lovi fit levels for acne-prone skin on the products on this page.

Which brand has been established longer and where are they from?

No7 has been established longer, having been founded in 1935 in the United Kingdom, whereas DOT & KEY was founded in 2018 in India.

How do the fragrance-free product options compare between No7 and DOT & KEY?

No7 offers 10 fragrance-free products on this page, while DOT & KEY has only 1 fragrance-free option listed.

Which skin types do brand-focused routines for No7 fit best?

Brand-focused routines for No7 fit best for dry skin, mature skin, and sensitive skin.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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