🇦🇺Australia

No7 vs DOT & KEY

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

No7 and DOT & KEY are two distinct skincare lines tailored to different complexions and preferences. The British brand No7 offers serums, eye products, moisturizers, sunscreens, and more built around vitamin C, shea butter, and hyaluronic acid, suiting mature and dry skin best. Meanwhile, the Indian brand DOT & KEY is warmly embraced for its sensorially pleasing sunscreens and thoughtfully calibrated formulas that suit balanced, combination, and normal skin best due to their lightweight textures. Both differ fundamentally in their heaviest focus, as the former utilizes protective shea butter for mature needs, while the latter delivers protective daily care without heaviness.

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

DOT & KEY is an Indian skincare brand founded in 2018 and owned by FSN E-Commerce Ventures Limited since 2021.

This page compares some of the most popular No7 and DOT & KEY products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular No7 vs DOT & KEY products

Questions and answers

No7 or DOT & KEY: which is better?

No7 offers a much wider range of targeted serums, eye creams, and moisturizers that feature key ingredients like retinol, niacinamide, and hyaluronic acid, whereas DOT & KEY currently lists only a single sunscreen on this page. No7 achieves High or Superior Lovi fit levels for mature and dry skin types, though reviewers note that some users may experience skin irritation.

The Journal of Investigative Dermatology, 2000The British Journal of Dermatology, 2002

What is the difference between No7 and DOT & KEY?

No7 offers a wide range of products including serums and sunscreens that fit mature and dry skin best, whereas DOT & KEY features a single cooling sunscreen on this page. No7 includes fragrance in some of its products on this page, while every product on the DOT & KEY page lists no fragrance.

No7 or DOT & KEY: which sunscreen is better?

No7 offers sunscreens such as Protect & Perfect Intense Advanced Day Cream, which has a High Lovi fit for mature skin, dry skin, and sensitive skin, whereas DOT & KEY features a single sunscreen, WATERMELON COOLING SUNSCREEN, with an Average Lovi fit across skin types.

Which is more affordable, No7 or DOT & KEY?

The products on this page do not list pricing information, so a comparison of affordability between No7 and DOT & KEY cannot be made here.

Which causes fewer breakouts, No7 or DOT & KEY?

When it comes to acne-prone skin, the products on this page for No7 show fit levels ranging from Average to High, while DOT & KEY has an Average fit for acne-prone skin. Therefore, neither brand is explicitly shown to cause fewer breakouts, as their suitability depends on the specific product chosen.

How do the founding years and countries of origin compare between No7 and DOT & KEY?

No7 was founded in 1935 in the United Kingdom, whereas DOT & KEY was established much later in 2018 in India. These distinct origins reflect different histories and market backgrounds for the two skincare brands.

Which brand offers fragrance-free products, and how many products from No7 contain fragrance?

Both brands offer fragrance-free products, and exactly 3 products on the No7 page contain fragrance.

What skin types do the brand-focused routines of No7 fit best, compared to DOT & KEY?

The brand-focused routines of No7 fit mature skin, dry skin, and sensitive skin best, whereas the page lists no best-fit skin types for DOT & KEY.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.

QR code: get the Lovi app
Download on theApp Store Get it onGoogle Play