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No7 vs DOT & KEY

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

No7 and DOT & KEY are two distinct skincare lines tailored to different complexions and preferences. The British brand No7 offers serums, eye products, moisturizers, sunscreens, and more built around vitamin C, shea butter, and hyaluronic acid, suiting mature and dry skin best. Meanwhile, the Indian brand DOT & KEY is warmly embraced for its sensorially pleasing sunscreens and thoughtfully calibrated formulas that suit balanced, combination, and normal skin best due to their lightweight textures. Both differ fundamentally in their heaviest focus, as the former utilizes protective shea butter for mature needs, while the latter delivers protective daily care without heaviness.

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

DOT & KEY is an Indian skincare brand founded in 2018 and owned by FSN E-Commerce Ventures Limited since 2021.

This page compares some of the most popular No7 and DOT & KEY products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular No7 vs DOT & KEY products

Questions and answers

No7 or DOT & KEY: which is better?

No7 offers a much wider range of products on this page tailored for mature, dry, and pigmented skin, featuring active ingredients like retinol and hyaluronic acid that help target signs of aging. In contrast, DOT & KEY features only a single sunscreen on this page. No7 has a Superior Lovi fit level for mature skin when using the Protect & Perfect Intense Advanced Night Cream and Restore & Renew Multi Action Eye Cream.

The Journal of Investigative Dermatology, 2000Drug Delivery, 2017

What is the difference between No7 and DOT & KEY?

No7 offers a wide range of products tailored for mature, dry, and pigmented skin with varying Lovi fit levels, whereas DOT & KEY features only a watermelon cooling sunscreen on this page, which shows an average Lovi fit across all skin types.

No7 or DOT & KEY: which sunscreen is better?

No7 offers sunscreens such as Protect & Perfect Intense Advanced Day Cream, which has a High fit level for dry skin, sensitive skin, and dry sensitive skin, whereas DOT & KEY only features the WATERMELON COOLING SUNSCREEN, which has an Average fit level across all skin types.

Which is more affordable, No7 or DOT & KEY?

The public Lovi page does not provide pricing information or compare the affordability of No7 and DOT & KEY.

How do the founding years and company ownership compare between No7 and DOT & KEY?

No7 was founded in 1935 in the United Kingdom and is owned by Sycamore Partners, whereas DOT & KEY was founded in 2018 in India and is owned by FSN E-Commerce Ventures Limited.

Which brand has more fragrance-free options among No7 and DOT & KEY?

No7 has more fragrance-free options on this page, with 10 out of 13 products listing no fragrance, while DOT & KEY has every product on this page listing no fragrance.

What are the main skin types that No7 products fit best according to its brand-focused routines?

According to its brand-focused routines, No7 products fit mature skin, dry skin, and skin with dark spots best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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