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No7 vs DOT & KEY

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

No7 and DOT & KEY are two distinct skincare lines tailored to different complexions and preferences. The British brand No7 offers serums, eye products, moisturizers, sunscreens, and more built around vitamin C, shea butter, and hyaluronic acid, suiting mature and dry skin best. Meanwhile, the Indian brand DOT & KEY is warmly embraced for its sensorially pleasing sunscreens and thoughtfully calibrated formulas that suit balanced, combination, and normal skin best due to their lightweight textures. Both differ fundamentally in their heaviest focus, as the former utilizes protective shea butter for mature needs, while the latter delivers protective daily care without heaviness.

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

DOT & KEY is an Indian skincare brand founded in 2018 and owned by FSN E-Commerce Ventures Limited since 2021.

This page compares some of the most popular No7 and DOT & KEY products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular No7 vs DOT & KEY products

Questions and answers

No7 or DOT & KEY: which is better?

No7 offers a much wider range of products on this page and achieves a Superior Lovi fit level for mature skin with items like the Protect & Perfect Intense Advanced Night Cream, whereas DOT & KEY lists only a single sunscreen with an Average fit across all skin types.

What is the difference between No7 and DOT & KEY?

No7 offers a wide range of products that fit mature, dry, and sensitive skin with High to Superior levels, whereas DOT & KEY features a single sunscreen on this page with Average fit levels across skin types. No7 uses ingredients like retinol that help stimulate collagen accumulation, while DOT & KEY products on this page list no fragrance.

The Journal of Investigative Dermatology, 2000

No7 or DOT & KEY: which sunscreen is better?

No7 offers multiple sunscreens on this page, such as Protect & Perfect Intense Advanced Day Cream, which has a High Lovi fit for dry skin, while DOT & KEY features only a single sunscreen, WATERMELON COOLING SUNSCREEN, with an Average Lovi fit across skin types.

Which is more affordable, No7 or DOT & KEY?

The provided page facts do not contain pricing information for either No7 or DOT & KEY, so it is not possible to determine which brand is more affordable.

Which causes fewer breakouts, No7 or DOT & KEY?

DOT & KEY and No7 both feature products with average Lovi fit levels for acne-prone skin on this page, but DOT & KEY avoids fragrance entirely across its lineup to minimize potential irritation.

How do the founding years and corporate ownerships of No7 and DOT & KEY compare?

No7 was founded in the United Kingdom in 1935 and has been owned by Sycamore Partners since 2025, whereas DOT & KEY was founded in India in 2018 and has been owned by FSN E-Commerce Ventures Limited since 2021.

Which brand offers more fragrance-free products, No7 or DOT & KEY?

DOT & KEY offers a higher proportion of fragrance-free options because every product on its page lists no fragrance, whereas 10 out of 13 No7 products on this page list no fragrance.

What are the key ingredients featured across No7 products?

No7 features Vitamin C, Shea butter, Hyaluronic acid, and Niacinamide as key ingredients across the products on this page. Topical hyaluronic acid helps improve skin quality and signs of skin aging, while niacinamide aids in reducing cutaneous pigmentation and controlling skin aging.

Dermatologic Therapy, 2022The British Journal of Dermatology, 2002

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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