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No7 vs DOT & KEY

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

No7 and DOT & KEY are two distinct skincare lines with celebrated heritages, offering targeted formulations for daily routines. The British heritage brand focuses on serums, eye products, moisturizers, and sunscreens featuring vitamin C, shea butter, and hyaluronic acid to best suit dry and dry sensitive skin. Meanwhile, the Indian label delivers sensorially pleasing sunscreens and thoughtfully calibrated formulas with lightweight textures that naturally suit balanced, combination, and normal skin. While both collections provide protective daily care, they differ in their foundational textures and ideal skin types.

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

DOT & KEY is an Indian skincare brand founded in 2018 and owned by FSN E-Commerce Ventures Limited since 2021.

This page compares some of the most popular No7 and DOT & KEY products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular No7 vs DOT & KEY products

Questions and answers

No7 or DOT & KEY: which is better?

No7 offers a much wider range of products on this page with High to Superior Lovi fit levels for various skin types, whereas DOT & KEY features only a single sunscreen.

What is the difference between No7 and DOT & KEY?

No7 offers a wide range of serums, creams, and sunscreens that fit dry and sensitive skin best, whereas DOT & KEY features a single sunscreen on this page, the WATERMELON COOLING SUNSCREEN.

No7 or DOT & KEY: which sunscreen is better?

No7 offers sunscreens such as Protect & Perfect Intense Advanced Day Cream, which has a High Lovi fit for dry skin, mature skin, and sensitive skin. In comparison, DOT & KEY provides the WATERMELON COOLING SUNSCREEN, which has an Average Lovi fit across all skin types.

Which is more affordable, No7 or DOT & KEY?

This page does not provide pricing information to compare the affordability of No7 and DOT & KEY.

Which causes fewer breakouts, No7 or DOT & KEY?

DOT & KEY offers the WATERMELON COOLING SUNSCREEN, which has an Average fit for acne-prone skin on this page, while No7 includes products like Restore & Renew Serum with a High fit for acne-prone skin.

Which brand has been around longer, No7 or DOT & KEY?

No7 has been around longer, having been founded in the United Kingdom in 1935, whereas DOT & KEY was founded in India in 2018.

How many No7 products contain fragrance compared to DOT & KEY products?

Out of the products on this page, 10 of 13 No7 products list fragrance. In comparison, every DOT & KEY product lists no fragrance.

Which brand offers products with a Superior Lovi fit level for mature skin, No7 or DOT & KEY?

No7 offers products with a Superior Lovi fit level for mature skin, specifically the Protect & Perfect Intense Advanced Night Cream and the Restore & Renew Multi Action Eye Cream, whereas DOT & KEY does not list any products with this fit level on this page.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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