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No7 vs DOT & KEY

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

No7 and DOT & KEY are two distinct skincare lines tailored to different complexions and preferences. The British brand No7 offers serums, eye products, moisturizers, sunscreens, and more built around vitamin C, shea butter, and hyaluronic acid, suiting mature and dry skin best. Meanwhile, the Indian brand DOT & KEY is warmly embraced for its sensorially pleasing sunscreens and thoughtfully calibrated formulas that suit balanced, combination, and normal skin best due to their lightweight textures. Both differ fundamentally in their heaviest focus, as the former utilizes protective shea butter for mature needs, while the latter delivers protective daily care without heaviness.

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

DOT & KEY is an Indian skincare brand founded in 2018 and owned by FSN E-Commerce Ventures Limited since 2021.

This page compares some of the most popular No7 and DOT & KEY products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular No7 vs DOT & KEY products

Questions and answers

No7 or DOT & KEY: which is better?

No7 offers a much larger variety of products on this page with High to Superior Lovi fits for mature and dry skin, whereas DOT & KEY features only a single sunscreen.

What is the difference between No7 and DOT & KEY?

No7 offers a broad range of 13 skincare products featuring key ingredients like hyaluronic acid and retinol, while DOT & KEY features just one sunscreen on this page. No7 products on this page achieve a Superior fit for mature skin in specific items like the Protect & Perfect Intense Advanced Night Cream and Restore & Renew Multi Action Eye Cream, whereas DOT & KEY achieves an Average fit for mature skin.

No7 or DOT & KEY: which sunscreen is better?

No7 offers multiple options for sun protection on this page, with the Protect & Penal Intense Advanced Day Cream achieving a High Lovi fit level for dry skin, sensitive skin, and mature skin. In contrast, the single sunscreen available from DOT & KEY, the WATERMELON COOLING SUNSCREEN, receives an Average Lovi fit level across all skin types.

Which is more affordable, No7 or DOT & KEY?

The provided page facts do not contain pricing information, so a comparison of affordability between No7 and DOT & KEY cannot be made.

Which causes fewer breakouts, No7 or DOT & KEY?

DOT & KEY has only one sunscreen on this page, while No7 offers multiple products on this page with varying fit levels for acne-prone skin, including some that reach High fit. Retinol helps stimulate collagen accumulation in naturally aged human skin.

The Journal of Investigative Dermatology, 2000

Which brand has been around longer, No7 or DOT & KEY?

No7 has been around longer than DOT & KEY, having been founded in the United Kingdom in 1935 compared to DOT & KEY, which was founded in India in 2018.

How many No7 products contain fragrance compared to DOT & KEY products?

For the products on this page, 3 out of 13 No7 products contain fragrance, whereas every DOT & KEY product lists no fragrance.

Which skin types does No7 fit best according to its brand-focused routines?

According to its brand-focused routines, No7 fits mature skin, dry skin, and sensitive skin best.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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