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No7 vs DOT & KEY

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

No7 and DOT & KEY are two distinct skincare lines, with the British brand established in 1935 and the Indian brand launched in 2018. No7 features serums, eye products, moisturizers, and sunscreens powered by vitamin C, shea butter, and hyaluronic acid, making it best suited for dry and mature skin. Conversely, DOT & KEY is celebrated for sensorially pleasing sunscreens and lightweight formulas that naturally complement balanced, combination, and normal skin. While both offer targeted daily protection, the former leans toward richer ingredients like shea butter, whereas the latter focuses on weightless hydration.

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

DOT & KEY is an Indian skincare brand founded in 2018 and owned by FSN E-Commerce Ventures Limited since 2021.

This page compares some of the most popular No7 and DOT & KEY products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular No7 vs DOT & KEY products

Questions and answers

No7 or DOT & KEY: which is better?

No7 offers a much wider range of products on this page and achieves Superior and High Lovi fit levels for mature and dry skin types, whereas DOT & KEY features only a single sunscreen with Average fits. No7's key ingredients include hyaluronic acid and niacinamide, which helps with hydration and anti-aging benefits.

Drug Delivery, 2017Antioxidants, 2021

What is the difference between No7 and DOT & KEY?

No7 offers a much larger variety of skincare products on this page compared to DOT & KEY, with formulations that achieve High or Superior Lovi fit levels for dry, mature, and dry sensitive skin. DOT & KEY features just one fragrance-free sunscreen product on this page with an Average Lovi fit across all skin types.

No7 or DOT & KEY: which sunscreen is better?

No7 offers sunscreens such as Protect & Perfect Intense Advanced Day Cream, which has a High Lovi fit for mature skin, dry skin, and sensitive skin. In comparison, DOT & KEY provides the Watermelon Cooling Sunscreen, which has an Average Lovi fit across skin types.

Which is more affordable, No7 or DOT & KEY?

The provided page facts do not contain pricing information, so neither No7 nor DOT & KEY can be identified as more affordable.

Between No7 and DOT & KEY, which brand was founded earlier and in which country?

No7 was founded earlier in 1935 in the United Kingdom, while DOT & KEY was founded in 2018 in India.

Which brand has more fragrance-free options compared to the other?

No7 has more fragrance-free options than Dot & Key, as 10 of its 13 products on this page list no fragrance.

Which brand's product lineup includes options for mature and dry skin types according to their Lovi fit levels?

No7 offers multiple products on this page with High and Superior Lovi fit levels for mature and dry skin types, whereas DOT & Key features only a sunscreen with Average fit levels across all skin types.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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