NIVEA vs No7
NIVEA and No7 are enduring skincare brands founded in Germany and Britain respectively. The former is known for nourishing moisturizers, targeted serums, and reliable sunscreens featuring hydrating glycerin, while the latter offers sunscreens, eye products, serums, and moisturizers built around vitamin C, shea butter, and hyaluronic acid. Both cater to various complexions, with NIVEA suiting oily skin and sensitive skin best through gentle barrier care, and No7 fitting dry skin and mature skin best. Ultimately, they differ through their distinct formulations and founding heritages, offering tailored choices for different skincare needs.
NIVEA is a German skincare brand founded in 1911 and owned by maxingvest GmbH & Co. KGaA since 2004.
beiersdorf.comen.wikipedia.org
No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.
cosmeticsbusiness.comen.wikipedia.org
This page compares some of the most popular NIVEA and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular NIVEA vs No7 products
People Say
Skin Smoothing and Texture Improvement Often MentionedMostly Mentioned
- “Skin feels softer — No7 Future Renew Damage Reversal Serum”
- “skin feels velvety — No7 Pure Retinol”
- “leaves my eye area soft and wrinkle free — No7 Pure Retinol Eye Cream”
- “skin feels squeaky clean and soft — NIVEA DERMA SKIN CLEAR”
Texture and Absorption Sometimes NotedMostly Mentioned
- “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
- “rich but not heavy — No7 Protect & Perfect Intense Advanced Night Cream”
- “absorbs quickly — No7 Restore & Renew Multi Action Eye Cream”
- “It's lightweight on the skin and leaves a bit of subtle sheen. — NIVEA Soft”
Hydration and Moisture Often MentionedOften Mentioned
- “Smoothed out dry flaky scales on my cheeks overnight — NIVEA Creme”
- “skin feels moisturized — NIVEA Protect & Moisture Sun Lotion SPF50+”
- “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
- “dryness eradicated immediately — No7 Protect & Perfect Intense Advanced Night Cream”
Versatility and Value Mostly MentionedRarely Noted
- “Use it on face, body, hands, and feet — NIVEA Creme”
- “Applying is easy, you can use on your face, hands, and body. — NIVEA Soft”
- “Works better than expensive luxury creams — NIVEA Creme”
- “Best value retinol — No7 Pure Retinol 1% Night Concentrate”
Blemish and Spot Reduction Often MentionedRarely Noted
- “cleared my complexion in 7 days — NIVEA DERMA SKIN CLEAR”
- “reduces blackheads — NIVEA Derma Skin Clear Anti-Blemish Scrub”
- “Lightened sun spots — No7 Pure Retinol 1% Night Concentrate”
Gentle and Non-Irritating Formula Sometimes NotedOften Mentioned
- “zero irritation — No7 Pure Retinol Eye Cream”
- “soothing on skin — No7 Restore & Renew Multi Action Eye Cream”
- “sensitive skin — No7 Protect & Perfect Intense Advanced Night Cream”
- “doesn't dry out skin — NIVEA Derma Skin Clear Anti-Blemish Scrub”
Greasy, Sticky, or Heavy Residue Often MentionedRarely Noted
- “too thick — No7 Protect & Perfect Intense Advanced Night Cream”
- “Leaves a shiny grease layer that doesn't go away — NIVEA Creme”
Strong or Disliked Scent Sometimes NotedSometimes Noted
- “Too much fragrance — No7 Future Renew Damage Reversal Night Cream”
- “overpowering — No7 Protect & Perfect Intense Advanced Night Cream”
- “Scent is overpowering — No7 Protect & Perfect Intense Advanced Day Cream”
- “Scent is too overpowering for sensitive noses — NIVEA Creme”
Thick or Difficult Application Often MentionedRarely Noted
- “needs to be rubbed in — No7 Pure Retinol Eye Cream”
- “scratched my face — No7 Total Renewal Micro-Dermabrasion Exfoliator”
- “not super gritty — NIVEA Derma Skin Clear Anti-Blemish Scrub”
NIVEA vs No7 routines for dry skin
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Cleanser
La Roche-Posay Toleriane Hydrating Gentle Cleanser
Morning · Evening · Once a week
$19.99
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Hydrating Toner
Pyunkang Yul Calming Deep Moisture Toner
Morning
$16.99
-
Moisturizer
Protect & Perfect Intense Advanced Night Cream
Morning · Evening · Once a week
$19.49
-
SPF
Protect & Perfect Intense Advanced Day Cream
Morning
$19.49
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
$21.70
-
Serum or Treatment
Future Renew Damage Reversal Serum
Evening · Once a week
$25.97
-
Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
$22.00
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Cleanser
La Roche-Posay Toleriane Hydrating Gentle Cleanser
Morning · Evening · Once a week
$19.99
-
Hydrating Toner
Pyunkang Yul Calming Deep Moisture Toner
Morning
$16.99
-
Moisturizer
Creme
Morning · Evening · Once a week
$9.90
-
SPF
Protect & Moisture Sun Lotion SPF50+
Morning
$18.90
-
Pre-Cleanser
MISSHA Ultra Hyalon Cleansing Cream
Evening · Once a week
$21.70
-
Serum or Treatment
Derma Skin Clear Anti-Blemish Scrub
Evening · Once a week
$9.98
-
Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
$22.00
Buy No7 routine · $145.63 · 90% fit
Buy NIVEA routine · $119.46 · 82% fitSee multi-brand routine · 99% fit
NIVEA vs No7 routines for oily skin
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Cleanser
CeraVe Foaming Facial Cleanser
Morning · Evening · Once a week
$15.97
-
Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
$15.60
-
Moisturizer
Soft
Morning · Evening · Once a week
$10.99
-
SPF
Protect & Moisture Sun Lotion SPF50+
Morning
$18.90
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
$50.00
-
Cleansing Toner
Pixi Glow Tonic
Evening
$28.42
-
Serum or Treatment
Derma Skin Clear Anti-Blemish Scrub
Evening · Once a week
$9.98
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
$69.00
-
Cleansing Mask
Revision Skincare Black Mask
Once a week
$79.00
-
Cleanser
CeraVe Foaming Facial Cleanser
Morning · Evening · Once a week
$15.97
-
Hydrating Toner
Some By Mi Snail Truecica Miracle Repair Toner
Morning · Once a week
$15.60
-
Moisturizer
Protect & Perfect Intense Advanced Night Cream
Morning · Evening · Once a week
$19.49
-
SPF
Protect & Perfect Intense Advanced Day Cream
Morning
$19.49
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
$50.00
-
Cleansing Toner
Pixi Glow Tonic
Evening
$28.42
-
Serum or Treatment
Future Renew Damage Reversal Serum
Evening · Once a week
$25.97
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
$69.00
-
Cleansing Mask
Revision Skincare Black Mask
Once a week
$79.00
Buy NIVEA routine · $297.86 · 88% fit
Buy No7 routine · $322.94 · 85% fitSee multi-brand routine · 98% fit
NIVEA vs No7 routines for combination skin
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Cleanser
Fresh Soy Face Cleanser
Morning · Evening · Once a week
$28.08
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
$25.60
-
Moisturizer
Protect & Perfect Intense Advanced Night Cream
Morning · Evening · Once a week
$19.49
-
SPF
Protect & Perfect Intense Advanced Day Cream
Morning
$19.49
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
$50.00
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
$18.90
-
Serum or Treatment
Protect & Perfect Intense Advanced Serum
Evening · Once a week
$37.99
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
$69.00
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
$58.00
-
Cleanser
Fresh Soy Face Cleanser
Morning · Evening · Once a week
$28.08
-
Hydrating Toner
Paula's Choice Skin Balancing Pore-Reducing Toner
Morning · Once a week
$25.60
-
Moisturizer
Soft
Morning · Evening · Once a week
$10.99
-
SPF
Protect & Moisture Sun Lotion SPF50+
Morning
$18.90
-
Pre-Cleanser
Shu Uemura Ultime8 Sublime Beauty Cleansing Oil
Evening · Once a week
$50.00
-
Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
$18.90
-
Serum or Treatment
Derma Skin Clear Anti-Blemish Scrub
Evening · Once a week
$9.98
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
$69.00
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
$58.00
Buy No7 routine · $326.55 · 88% fit
Buy NIVEA routine · $289.45 · 87% fitSee multi-brand routine · 97% fit
Questions and answers
NIVEA or No7: which is better?
Both brands offer great options, but No7 is better suited for mature and dry skin types as the products on this page achieve superior routine fit levels for those concerns. No7 also helps improve skin feel and texture, while NIVEA provides versatile multi-use moisturizers and blemish-clearing serums.
What is the difference between NIVEA and No7?
No7 has a Superior fit level for mature skin, whereas NIVEA has a High fit level for mature skin. No7 features key ingredients such as Vitamin C and Hyaluronic acid, while NIVEA features Glycerin across the products on this page.
NIVEA or No7 for dry skin?
For dry skin, No7 offers a Superior routine fit while NIVEA has a High routine fit on this page. Reviewers note that No7 provides deep hydration and moisture alongside skin feel and texture improvements.
NIVEA or No7: which moisturizer is better?
No7 offers a superior routine fit for dry skin and mature skin with moisturizers like Protect & Perfect Intense Advanced Night Cream, whereas NIVEA provides a High fit for dry skin with products like Creme. No7 features key ingredients such as Shea butter and Hyaluronic acid, which helps hydrate the skin.
Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022
Which is more affordable, NIVEA or No7?
NIVEA provides greater versatility and value among the products on this page compared to No7. Reviewers often mention NIVEA for its versatile multi-use moisturizers.
Between NIVEA and No7, which brand is better suited for mature skin?
No7 offers a Superior fit for mature skin, whereas NIVEA provides a High fit for this skin type.
How do the fragrance options differ between NIVEA and No7 products?
NIVEA has fragrance in 6 of the 9 products on this page, while No7 has fragrance in only 3 of the 13 products listed. This means No7 offers more fragrance-free choices across its range than NIVEA.
Which brand performs better for skin smoothing and texture improvement?
No7 performs better for skin smoothing and texture improvement among the products on this page. Reviewers note that No7 helps improve skin feel and texture while offering lightweight and fast-absorbing formulas.
NIVEA or No7 for oily skin?
Both brands fit oily skin well with a High Lovi fit level. NIVEA offers blemish-clearing serums on this page, while No7 provides lightweight and fast-absorbing textures.
NIVEA or No7: which sunscreen is better?
Both NIVEA and No7 offer sunscreen products on this page with varying fit levels depending on the specific skin type. For example, NIVEA Protect & Moisture Sun Lotion SPF50+ achieves a High fit across most skin types, including sensitive and oily skin, while No7 sunscreen options like Protect & Perfect Intense Advanced Day Cream achieve a High fit for mature and sensitive skin.
NIVEA or No7 for sensitive skin?
Both NIVEA and No7 are suitable choices, as Lovi rates both brands as having a High fit for sensitive skin. NIVEA offers fragrance-free options across some of its products on this page, while No7 features key ingredients like hyaluronic acid to help maintain hydration.
Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022
NIVEA or No7 for acne-prone skin?
Both NIVEA and No7 achieve a High routine fit for acne-prone skin on the products on this page. Reviewers note that NIVEA offers blemish-clearing serums, while No7 provides lightweight and fast-absorbing textures.
Research behind their key ingredients
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo
Effects of glyceryl glucoside on AQP3 expression, barrier function and hydration of human skin
Exotic Vegetable Oils for Cosmetic O/W Nanoemulsions: In Vivo Evaluation
In vivo and in vitro evaluation of octyl methoxycinnamate liposomes
Comparison of methods for assessing photoprotection against ultraviolet A in vivo
The evaluation of aluminum oxide crystal microdermabrasion for photodamage
Clinical and histologic changes determine optimal treatment regimens for microdermabrasion
Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
-

Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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