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NIVEA vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

NIVEA and No7 are established skincare brands offering dependable daily care for various complexions. The German brand is known for nourishing moisturizers, targeted serums, and sunscreens featuring hydrating glycerin, while the British brand focuses on moisturizers, eye products, and serums built around vitamin C, shea butter, and hyaluronic acid. NIVEA suits sensitive skin and skin with dark spots best, whereas its counterpart fits mature skin and dry skin best. They differ primarily in their founding heritage, ownership, and core ingredient profiles, giving both distinct approaches to everyday skin health.

NIVEA is a German skincare brand founded in 1911 and owned by maxingvest GmbH & Co. KGaA since 2004.

beiersdorf.comen.wikipedia.org

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular NIVEA and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular NIVEA vs No7 products

People Say

NIVEANo7
  • Skin Smoothing and Texture Improvement Often MentionedMostly Mentioned
    • “Skin feels softer — No7 Future Renew Damage Reversal Serum”
    • “skin feels velvety — No7 Pure Retinol”
    • “leaves my eye area soft and wrinkle free — No7 Pure Retinol Eye Cream”
    • “skin feels squeaky clean and soft — NIVEA DERMA SKIN CLEAR”
  • Texture and Absorption Sometimes NotedMostly Mentioned
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “rich but not heavy — No7 Protect & Perfect Intense Advanced Night Cream”
    • “absorbs quickly — No7 Restore & Renew Multi Action Eye Cream”
    • “It's lightweight on the skin and leaves a bit of subtle sheen. — NIVEA Soft”
  • Hydration and Moisture Often MentionedOften Mentioned
    • “Smoothed out dry flaky scales on my cheeks overnight — NIVEA Creme”
    • “skin feels moisturized — NIVEA Protect & Moisture Sun Lotion SPF50+”
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
    • “dryness eradicated immediately — No7 Protect & Perfect Intense Advanced Night Cream”
  • Versatility and Value Mostly MentionedRarely Noted
    • “Use it on face, body, hands, and feet — NIVEA Creme”
    • “Applying is easy, you can use on your face, hands, and body. — NIVEA Soft”
    • “Works better than expensive luxury creams — NIVEA Creme”
    • “Best value retinol — No7 Pure Retinol 1% Night Concentrate”
  • Blemish and Spot Reduction Often MentionedRarely Noted
    • “cleared my complexion in 7 days — NIVEA DERMA SKIN CLEAR”
    • “reduces blackheads — NIVEA Derma Skin Clear Anti-Blemish Scrub”
    • “Lightened sun spots — No7 Pure Retinol 1% Night Concentrate”
  • Gentle and Non-Irritating Formula Sometimes NotedOften Mentioned
    • “zero irritation — No7 Pure Retinol Eye Cream”
    • “soothing on skin — No7 Restore & Renew Multi Action Eye Cream”
    • “sensitive skin — No7 Protect & Perfect Intense Advanced Night Cream”
    • “doesn't dry out skin — NIVEA Derma Skin Clear Anti-Blemish Scrub”
  • Greasy, Sticky, or Heavy Residue Often MentionedRarely Noted
    • “too thick — No7 Protect & Perfect Intense Advanced Night Cream”
    • “Leaves a shiny grease layer that doesn't go away — NIVEA Creme”
  • Strong or Disliked Scent Sometimes NotedSometimes Noted
    • “Too much fragrance — No7 Future Renew Damage Reversal Night Cream”
    • “overpowering — No7 Protect & Perfect Intense Advanced Night Cream”
    • “Scent is overpowering — No7 Protect & Perfect Intense Advanced Day Cream”
    • “Scent is too overpowering for sensitive noses — NIVEA Creme”
  • Thick or Difficult Application Often MentionedRarely Noted
    • “needs to be rubbed in — No7 Pure Retinol Eye Cream”
    • “scratched my face — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “not super gritty — NIVEA Derma Skin Clear Anti-Blemish Scrub”

NIVEA vs No7 routines for dry skin

See multi-brand routine · 98% fit

NIVEA vs No7 routines for oily skin

See multi-brand routine · 95% fit

NIVEA vs No7 routines for combination skin

See multi-brand routine · 94% fit

Questions and answers

NIVEA or No7: which is better?

Both brands perform well, but No7 is a better choice for mature skin with its Superior routine fit, whereas the products on this page for NIVEA excel in blemish reduction.

What is the difference between NIVEA and No7?

No7 reaches Superior fit for mature skin and dry skin routines among the products on this page, while NIVEA reaches High fit for them. NIVEA features more fragrance-free options and is often noted for blemish-clearing serums, whereas No7 includes key ingredients like vitamin C and retinol to help with anti-aging and line reduction.

The Journal of Investigative Dermatology, 2000Journal of Cosmetic Dermatology, 2020

NIVEA or No7 for dry skin?

For dry skin, both brands work well, but No7 has a Superior Lovi fit level compared to NIVEA's High fit level. No7 relies on key ingredients like hyaluronic acid, which helps improve moisture and skin quality.

Dermatologic Therapy, 2022Journal of Pharmacy & Pharmaceutical Sciences, 2015

NIVEA or No7: which moisturizer is better?

Both NIVEA and No7 offer effective moisturizers, but No7 achieves a Superior fit level for dry and mature skin compared to NIVEA. The products on this page from No7 also help deliver deep hydration with ingredients like hyaluronic acid and shea butter.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Drug Delivery, 2017

Which is more affordable, NIVEA or No7?

NIVEA offers better versatility and value according to the products on this page, while No7 achieves a Superior routine fit for mature skin and dry skin.

How do the founding years and current parent companies of NIVEA and No7 compare?

NIVEA was founded in 1911 in Germany and is owned by maxingvest GmbH & Co. KGaA, while No7 was founded in 1935 in the United Kingdom and is owned by Sycamore Partners.

Which brand has more fragrance-free products relative to its total offerings on the page?

No7 has more fragrance-free products relative to its total offerings on this page, as 10 of its 13 products list no fragrance compared to 3 of 9 for NIVEA.

What are the key ingredients featured across No7 products compared to NIVEA?

No7 features vitamin C, shea butter, hyaluronic acid, and niacinamide across the products on this page, whereas NIVEA features glycerin. Hyaluronic acid helps with hydration and skin quality, and niacinamide helps reduce pigmentation.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

NIVEA or No7 for oily skin?

Both NIVEA and No7 achieve a High routine fit for oily skin. Reviewers note that NIVEA offers versatile multi-use moisturizers and blemish-clearing serums, while No7 provides lightweight and fast-absorbing textures.

NIVEA or No7: which sunscreen is better?

When comparing sunscreens on this page, NIVEA offers options like Protect & Moisture Sun Lotion SPF50+ which helps provide high fit across multiple skin types. No7 provides sunscreens such as Protect & Perfect Intense Advanced Day Cream with mature skin fit levels reaching High.

NIVEA or No7 for sensitive skin?

Both brands achieve a High routine fit for sensitive skin, but the products on this page show that NIVEA relies on glycerin while No7 offers formulas featuring vitamin C and hyaluronic acid. Reviewers note that No7 helps improve skin feel and texture while NIVEA provides intense deep hydration, though No7 may sometimes cause skin irritation.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

NIVEA or No7 for acne-prone skin?

Both NIVEA and No7 provide products on this page that achieve a High Lovi fit level for acne-prone skin. NIVEA helps by offering blemish-clearing serums and spot reduction, while No7 may help improve skin texture and absorption.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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