🇬🇧United Kingdom

NIVEA vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

NIVEA and No7 are established skincare brands offering dependable daily care for various complexions. The German brand is known for nourishing moisturizers, targeted serums, and sunscreens featuring hydrating glycerin, while the British brand focuses on moisturizers, eye products, and serums built around vitamin C, shea butter, and hyaluronic acid. NIVEA suits sensitive skin and skin with dark spots best, whereas its counterpart fits mature skin and dry skin best. They differ primarily in their founding heritage, ownership, and core ingredient profiles, giving both distinct approaches to everyday skin health.

NIVEA is a German skincare brand founded in 1911 and owned by maxingvest GmbH & Co. KGaA since 2004.

beiersdorf.comen.wikipedia.org

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular NIVEA and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular NIVEA vs No7 products

People Say

NIVEANo7
  • Skin Smoothing and Texture Improvement Often MentionedMostly Mentioned
    • “Skin feels softer — No7 Future Renew Damage Reversal Serum”
    • “skin feels velvety — No7 Pure Retinol”
    • “leaves my eye area soft and wrinkle free — No7 Pure Retinol Eye Cream”
    • “skin feels squeaky clean and soft — NIVEA DERMA SKIN CLEAR”
  • Texture and Absorption Sometimes NotedMostly Mentioned
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “rich but not heavy — No7 Protect & Perfect Intense Advanced Night Cream”
    • “absorbs quickly — No7 Restore & Renew Multi Action Eye Cream”
    • “It's lightweight on the skin and leaves a bit of subtle sheen. — NIVEA Soft”
  • Hydration and Moisture Often MentionedOften Mentioned
    • “Smoothed out dry flaky scales on my cheeks overnight — NIVEA Creme”
    • “skin feels moisturized — NIVEA Protect & Moisture Sun Lotion SPF50+”
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
    • “dryness eradicated immediately — No7 Protect & Perfect Intense Advanced Night Cream”
  • Versatility and Value Mostly MentionedRarely Noted
    • “Use it on face, body, hands, and feet — NIVEA Creme”
    • “Applying is easy, you can use on your face, hands, and body. — NIVEA Soft”
    • “Works better than expensive luxury creams — NIVEA Creme”
    • “Best value retinol — No7 Pure Retinol 1% Night Concentrate”
  • Blemish and Spot Reduction Often MentionedRarely Noted
    • “cleared my complexion in 7 days — NIVEA DERMA SKIN CLEAR”
    • “reduces blackheads — NIVEA Derma Skin Clear Anti-Blemish Scrub”
    • “Lightened sun spots — No7 Pure Retinol 1% Night Concentrate”
  • Gentle and Non-Irritating Formula Sometimes NotedOften Mentioned
    • “zero irritation — No7 Pure Retinol Eye Cream”
    • “soothing on skin — No7 Restore & Renew Multi Action Eye Cream”
    • “sensitive skin — No7 Protect & Perfect Intense Advanced Night Cream”
    • “doesn't dry out skin — NIVEA Derma Skin Clear Anti-Blemish Scrub”
  • Greasy, Sticky, or Heavy Residue Often MentionedRarely Noted
    • “too thick — No7 Protect & Perfect Intense Advanced Night Cream”
    • “Leaves a shiny grease layer that doesn't go away — NIVEA Creme”
  • Strong or Disliked Scent Sometimes NotedSometimes Noted
    • “Too much fragrance — No7 Future Renew Damage Reversal Night Cream”
    • “overpowering — No7 Protect & Perfect Intense Advanced Night Cream”
    • “Scent is overpowering — No7 Protect & Perfect Intense Advanced Day Cream”
    • “Scent is too overpowering for sensitive noses — NIVEA Creme”
  • Thick or Difficult Application Often MentionedRarely Noted
    • “needs to be rubbed in — No7 Pure Retinol Eye Cream”
    • “scratched my face — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “not super gritty — NIVEA Derma Skin Clear Anti-Blemish Scrub”

NIVEA vs No7 routines for dry skin

Buy No7 routine · £124.87 · 90% fitBuy NIVEA routine · £65.81 · 82% fitSee multi-brand routine · 99% fit

NIVEA vs No7 routines for oily skin

Buy NIVEA routine · £161.96 · 87% fitBuy No7 routine · £223.77 · 84% fitSee multi-brand routine · 97% fit

NIVEA vs No7 routines for combination skin

Buy NIVEA routine · £150.97 · 87% fitBuy No7 routine · £195.98 · 87% fitSee multi-brand routine · 96% fit

Questions and answers

NIVEA or No7: which is better?

Both brands are great choices depending on your skin goals, as NIVEA offers better versatility and blemish reduction while No7 excels at anti-aging and skin smoothing. For dry or mature skin types, No7 achieves a superior routine fit, whereas both brands perform equally well for oily and acne-prone skin.

What is the difference between NIVEA and No7?

NIVEA is best for blemish-clearing serums and versatility, while No7 stands out for skin smoothing, texture improvements, and mature skin care. Reviewers note that the products on this page for No7 may cause skin irritation and dryness, whereas NIVEA reviewers mention issues with a greasy residue.

NIVEA or No7 for dry skin?

For dry skin, No7 is a better choice because Lovi rates its routine fit as Superior compared to NIVEA's High fit level. No7 products on this page feature key ingredients like hyaluronic acid, which helps provide deep hydration.

Dermatologic Therapy, 2022Journal of Pharmacy & Pharmaceutical Sciences, 2015

NIVEA or No7: which moisturizer is better?

For moisturizers, the products on this page show No7 achieving a superior routine fit for dry skin compared to NIVEA. No7 offers options like the Protect & Perfect Intense Advanced Night Cream, which is well-suited for mature and dry skin, whereas NIVEA moisturizers like Creme are rated High for dry skin but lean toward being versatile and multi-use.

Which is more affordable, NIVEA or No7?

When comparing versatility and value on the products on this page, NIVEA does better than No7.

NIVEA or No7 for reducing dark spots?

For reducing dark spots, No7 offers products on this page with a Superior Lovi fit level, whereas NIVEA has an Average Lovi fit level for this concern. No7 features key brightening ingredients like Vitamin C and niacinamide, which may help improve skin pigmentation and appearance.

The British Journal of Dermatology, 2002Antioxidants, 2021

Which brand has more fragrance-free products, NIVEA or No7?

No7 has more fragrance-free products on this page, with 10 out of 13 products listing no fragrance compared to 3 out of 9 for NIVEA.

NIVEA or No7 for oily skin?

For oily skin, both NIVEA and No7 are good options because Lovi rates the routine fit for both brands as High. NIVEA offers products on this page like UV Deep Protect & Care Gel and Protect & Moisture Sun Lotion SPF50+ which feature high fit levels for oily skin.

NIVEA or No7: which sunscreen is better?

For sunscreens, the products on this page show that NIVEA offers options like MEN and UV Deep Protect & Care Gel, while No7 offers sunscreens such as Lift & Luminate Day Cream and Protect & Perfect Intense Advanced Day Cream. Lovi rates the NIVEA Protect & Moisture Sun Lotion SPF50+ as High for combination, sensitive, skin with dark spots, mature, oily, acne-prone, and oily acne-prone skin, and Average for dry and dry sensitive skin.

NIVEA or No7 for sensitive skin?

Both NIVEA and No7 achieve a High Lovi fit for sensitive skin. NIVEA offers fragrance-free options in some of its products on this page, while No7 features a largely fragrance-free lineup with key ingredients like hyaluronic acid.

NIVEA or No7 for acne-prone skin?

Both NIVEA and No7 achieve a High routine fit for acne-prone skin on the products on this page. NIVEA features blemish-clearing serums that reviewers mostly mention, while No7 offers lightweight and fast-absorbing textures.

NIVEA or No7 for mature skin?

For mature skin, No7 offers a Superior routine fit with the products on this page, whereas NIVEA provides a High fit. No7 includes key ingredients like retinol, which stimulates collagen accumulation in naturally aged human skin.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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