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NIVEA vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

NIVEA and No7 are enduring skincare brands founded in Germany and Britain, respectively. NIVEA is known for reliable sunscreens, targeted serums, and nourishing moisturizers formulated with glycerin, while the British brand offers serums, eye products, moisturizers, sunscreens, and more built around vitamin C, shea butter, and hyaluronic acid. The German brand suits oily, acne-prone skin and oily skin best, whereas No7 products fit mature skin and dry skin best. They differ primarily in their core ingredients and targeted skin types, with the former relying on glycerin for lightweight hydration and the latter utilizing shea butter, vitamin C, and hyaluronic acid for deeper nourishment.

NIVEA is a German skincare brand founded in 1911 and owned by maxingvest GmbH & Co. KGaA since 2004.

beiersdorf.comen.wikipedia.org

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular NIVEA and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular NIVEA vs No7 products

People Say

NIVEANo7
  • Skin Smoothing and Texture Improvement Often MentionedMostly Mentioned
    • “Skin feels softer — No7 Future Renew Damage Reversal Serum”
    • “skin feels velvety — No7 Pure Retinol”
    • “leaves my eye area soft and wrinkle free — No7 Pure Retinol Eye Cream”
    • “skin feels squeaky clean and soft — NIVEA DERMA SKIN CLEAR”
  • Texture and Absorption Sometimes NotedMostly Mentioned
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “rich but not heavy — No7 Protect & Perfect Intense Advanced Night Cream”
    • “absorbs quickly — No7 Restore & Renew Multi Action Eye Cream”
    • “It's lightweight on the skin and leaves a bit of subtle sheen. — NIVEA Soft”
  • Hydration and Moisture Often MentionedOften Mentioned
    • “Smoothed out dry flaky scales on my cheeks overnight — NIVEA Creme”
    • “skin feels moisturized — NIVEA Protect & Moisture Sun Lotion SPF50+”
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
    • “dryness eradicated immediately — No7 Protect & Perfect Intense Advanced Night Cream”
  • Versatility and Value Mostly MentionedRarely Noted
    • “Use it on face, body, hands, and feet — NIVEA Creme”
    • “Applying is easy, you can use on your face, hands, and body. — NIVEA Soft”
    • “Works better than expensive luxury creams — NIVEA Creme”
    • “Best value retinol — No7 Pure Retinol 1% Night Concentrate”
  • Blemish and Spot Reduction Often MentionedRarely Noted
    • “cleared my complexion in 7 days — NIVEA DERMA SKIN CLEAR”
    • “reduces blackheads — NIVEA Derma Skin Clear Anti-Blemish Scrub”
    • “Lightened sun spots — No7 Pure Retinol 1% Night Concentrate”
  • Gentle and Non-Irritating Formula Sometimes NotedOften Mentioned
    • “zero irritation — No7 Pure Retinol Eye Cream”
    • “soothing on skin — No7 Restore & Renew Multi Action Eye Cream”
    • “sensitive skin — No7 Protect & Perfect Intense Advanced Night Cream”
    • “doesn't dry out skin — NIVEA Derma Skin Clear Anti-Blemish Scrub”
  • Greasy, Sticky, or Heavy Residue Often MentionedRarely Noted
    • “too thick — No7 Protect & Perfect Intense Advanced Night Cream”
    • “Leaves a shiny grease layer that doesn't go away — NIVEA Creme”
  • Strong or Disliked Scent Sometimes NotedSometimes Noted
    • “Too much fragrance — No7 Future Renew Damage Reversal Night Cream”
    • “overpowering — No7 Protect & Perfect Intense Advanced Night Cream”
    • “Scent is overpowering — No7 Protect & Perfect Intense Advanced Day Cream”
    • “Scent is too overpowering for sensitive noses — NIVEA Creme”
  • Thick or Difficult Application Often MentionedRarely Noted
    • “needs to be rubbed in — No7 Pure Retinol Eye Cream”
    • “scratched my face — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “not super gritty — NIVEA Derma Skin Clear Anti-Blemish Scrub”

NIVEA vs No7 routines for dry skin

See multi-brand routine · 98% fit

NIVEA vs No7 routines for oily skin

See multi-brand routine · 97% fit

NIVEA vs No7 routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

NIVEA or No7: which is better?

Both brands are great choices depending on your skincare goals, as the products on this page show high routine fits across almost all skin types. No7 offers a Superior fit for mature skin with key anti-aging ingredients like retinol and vitamin C, while NIVEA provides versatile, blemish-clearing options that are well-regarded for their value.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

What is the difference between NIVEA and No7?

NIVEA focuses on blemish-clearing serums and versatile moisturizers, whereas No7 specializes in mature skin care and anti-aging treatments. Lovi rates No7 as having a Superior routine fit for mature skin, while both brands achieve High fit levels across many other skin types.

NIVEA or No7 for dry skin?

Both NIVEA and No7 provide a High routine fit for dry skin with the products on this page. NIVEA offers versatile moisturizers and blemish-clearing serums with key ingredient glycerin, while No7 features targeted anti-aging serums and creams using hyaluronic acid, which helps improve skin moisture.

Journal of Pharmacy & Pharmaceutical Sciences, 2015Dermatologic Therapy, 2022

NIVEA or No7: which moisturizer is better?

Both NIVEA and No7 offer great moisturizers, with NIVEA providing versatile multi-use formulas and No7 excelling in targeted anti-aging and deep hydration. Reviewers note that the products on this page help improve skin feel, though some users report greasy residue with NIVEA and heavy textures or irritation with No7.

Which is more affordable, NIVEA or No7?

NIVEA provides greater versatility and value among the products on this page compared to No7.

Between NIVEA and No7, which brand performs better for mature skin?

No7 performs better for mature skin, achieving a Superior routine fit compared to NIVEA's High fit on this page. Ingredients like retinol found in No7's products help stimulate collagen accumulation in naturally aged skin.

The Journal of Investigative Dermatology, 2000Archives of Dermatology, 2007

How do the fragrance options differ between NIVEA and No7 products?

NIVEA has fragrance in most of its products on this page, with six out of nine containing it. In contrast, No7 offers a much higher proportion of fragrance-free options, with ten of its thirteen products listing no fragrance.

Which brand has a wider selection of products featuring Vitamin C and Hyaluronic acid?

No7 offers a wider selection of products on this page featuring Vitamin C and Hyaluronic acid compared to NIVEA. Key ingredients across No7 products include Vitamin C, Shea butter, Hyaluronic acid, and Niacinamide, whereas NIVEA products on this page feature Glycerin.

NIVEA or No7 for oily skin?

Both NIVEA and No7 provide a High routine fit for oily skin on this page. NIVEA features popular blemish-clearing serums, while No7 focuses on skin feel and texture improvements.

NIVEA or No7: which sunscreen is better?

For sunscreens on this page, NIVEA offers options like UV Deep Protect & Care Gel and Protect & Moisture Sun Lotion SPF50+ which achieve a High fit level for oily, acne-prone, and combination skin types. No7 provides sunscreens like Lift & Luminate Day Cream and Protect & Perfect Intense Advanced Day Cream, but NIVEA is better known for its sun care selection on this page.

NIVEA or No7 for sensitive skin?

Both NIVEA and No7 provide a High routine fit for sensitive skin. However, reviewers note that No7 has a more gentle and non-irritating formula.

NIVEA or No7 for acne-prone skin?

Both NIVEA and No7 provide a High routine fit for acne-prone skin. The products on this page show that NIVEA excels with blemish-clearing serums, while No7 offers lightweight and fast-absorbing textures.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

How does it fit your skin?

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