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NIVEA vs No7

Rated by Lovi · Unbiased, science-based skincare AI trained on real user outcomes · How the Fit score works

NIVEA and No7 are established European skincare brands with distinct heritages, offering trusted formulations for daily regimens. The German brand is known for reliable sunscreens, targeted serums, and nourishing moisturizers featuring glycerin, while the British brand offers serums, eye products, moisturizers, sunscreens, and more built around vitamin C, shea butter, and hyaluronic acid. Both houses cater to diverse complexions, as the former suits combination skin and sensitive skin best, and the latter fits dry skin and dry sensitive skin best. They differ primarily in their core ingredients and origins, providing consumers with tailored options ranging from the LUMINOUS630 ANTI-DARK SPOT SERUM to the Protect & Perfect Intense Advanced Night Cream.

NIVEA is a German skincare brand founded in 1911 and owned by maxingvest GmbH & Co. KGaA since 2004.

beiersdorf.comen.wikipedia.org

No7 is a British skincare brand founded in 1935 and owned by Sycamore Partners since 2025.

cosmeticsbusiness.comen.wikipedia.org

This page compares some of the most popular NIVEA and No7 products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Popular NIVEA vs No7 products

People Say

NIVEANo7
  • Skin Smoothing and Texture Improvement Often MentionedMostly Mentioned
    • “Skin feels softer — No7 Future Renew Damage Reversal Serum”
    • “skin feels velvety — No7 Pure Retinol”
    • “leaves my eye area soft and wrinkle free — No7 Pure Retinol Eye Cream”
    • “skin feels squeaky clean and soft — NIVEA DERMA SKIN CLEAR”
  • Texture and Absorption Sometimes NotedMostly Mentioned
    • “skin feels so soft — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “rich but not heavy — No7 Protect & Perfect Intense Advanced Night Cream”
    • “absorbs quickly — No7 Restore & Renew Multi Action Eye Cream”
    • “It's lightweight on the skin and leaves a bit of subtle sheen. — NIVEA Soft”
  • Hydration and Moisture Often MentionedOften Mentioned
    • “Smoothed out dry flaky scales on my cheeks overnight — NIVEA Creme”
    • “skin feels moisturized — NIVEA Protect & Moisture Sun Lotion SPF50+”
    • “Skin feels moisturized — No7 Future Renew Damage Reversal Night Cream”
    • “dryness eradicated immediately — No7 Protect & Perfect Intense Advanced Night Cream”
  • Versatility and Value Mostly MentionedRarely Noted
    • “Use it on face, body, hands, and feet — NIVEA Creme”
    • “Applying is easy, you can use on your face, hands, and body. — NIVEA Soft”
    • “Works better than expensive luxury creams — NIVEA Creme”
    • “Best value retinol — No7 Pure Retinol 1% Night Concentrate”
  • Blemish and Spot Reduction Often MentionedRarely Noted
    • “cleared my complexion in 7 days — NIVEA DERMA SKIN CLEAR”
    • “reduces blackheads — NIVEA Derma Skin Clear Anti-Blemish Scrub”
    • “Lightened sun spots — No7 Pure Retinol 1% Night Concentrate”
  • Gentle and Non-Irritating Formula Sometimes NotedOften Mentioned
    • “zero irritation — No7 Pure Retinol Eye Cream”
    • “soothing on skin — No7 Restore & Renew Multi Action Eye Cream”
    • “sensitive skin — No7 Protect & Perfect Intense Advanced Night Cream”
    • “doesn't dry out skin — NIVEA Derma Skin Clear Anti-Blemish Scrub”
  • Greasy, Sticky, or Heavy Residue Often MentionedRarely Noted
    • “too thick — No7 Protect & Perfect Intense Advanced Night Cream”
    • “Leaves a shiny grease layer that doesn't go away — NIVEA Creme”
  • Strong or Disliked Scent Sometimes NotedSometimes Noted
    • “Too much fragrance — No7 Future Renew Damage Reversal Night Cream”
    • “overpowering — No7 Protect & Perfect Intense Advanced Night Cream”
    • “Scent is overpowering — No7 Protect & Perfect Intense Advanced Day Cream”
    • “Scent is too overpowering for sensitive noses — NIVEA Creme”
  • Thick or Difficult Application Often MentionedRarely Noted
    • “needs to be rubbed in — No7 Pure Retinol Eye Cream”
    • “scratched my face — No7 Total Renewal Micro-Dermabrasion Exfoliator”
    • “not super gritty — NIVEA Derma Skin Clear Anti-Blemish Scrub”

NIVEA vs No7 routines for dry skin

See multi-brand routine · 97% fit

NIVEA vs No7 routines for oily skin

See multi-brand routine · 95% fit

NIVEA vs No7 routines for combination skin

See multi-brand routine · 96% fit

Questions and answers

NIVEA or No7: which is better?

Both brands offer solid options depending on your skincare goals, with NIVEA standing out for blemish reduction and No7 providing great results for skin smoothing. No7 features active ingredients like retinol and hyaluronic acid, which helps improve skin texture.

The Journal of Investigative Dermatology, 2000Journal of Pharmacy & Pharmaceutical Sciences, 2015

What is the difference between NIVEA and No7?

NIVEA focuses on versatile moisturizers and blemish-clearing serums with a high Lovi fit for oily and blemish-prone skin, while No7 emphasizes anti-aging treatments featuring key ingredients like hyaluronic acid and retinol with a superior Lovi fit for mature and dry skin. Topical hyaluronic acid helps improve skin quality and signs of aging.

Dermatologic Therapy, 2022The Journal of Investigative Dermatology, 2000

NIVEA or No7 for dry skin?

For dry skin, No7 offers a Superior Lovi fit compared to NIVEA's High fit on this page. No7 features key ingredients like hyaluronic acid and shea butter, which help provide deep hydration and moisture.

Dermatologic Therapy, 2022Journal of Pharmacy & Pharmaceutical Sciences, 2015

NIVEA or No7: which moisturizer is better?

Both brands offer effective moisturizers, but No7 is rated as having a Superior routine fit for dry skin compared to NIVEA's High fit on this page.

Which is more affordable, NIVEA or No7?

Both NIVEA and No7 offer versatile skincare options, but NIVEA is generally known for its versatility and value on this page.

Between NIVEA and No7, which brand performs better for skin smoothing and texture improvement?

No7 performs better for skin smoothing and texture improvement among the products on this page. Reviewers frequently note texture and absorption benefits for No7, which features key ingredients like Vitamin C, shea butter, hyaluronic acid, and niacinamide.

How do the fragrance options differ between NIVEA and No7 products listed on the page?

NIVEA has fragrance in most of its products on this page, with six out of nine listing fragrance. In contrast, No7 offers mostly fragrance-free choices, as only three out of thirteen products on this page include fragrance.

Which brand has more products that feature key ingredients like Vitamin C and Niacinamide compared to Glycerin?

No7 has more products featuring key ingredients like Vitamin C and Niacinamide, while NIVEA products on this page mainly feature Glycerin across the range.

NIVEA or No7 for oily skin?

Both NIVEA and No7 provide a High fit for oily skin. Reviewers note that NIVEA offers better blemish-clearing serums, while No7 features lightweight, fast-absorbing textures.

NIVEA or No7: which sunscreen is better?

When comparing the sunscreens on this page, NIVEA offers options like the UV Deep Protect & Care Gel and Protect & Moisture Sun Lotion SPF50+ which feature High fit levels for combination, oily, and acne-prone skin, while No7 focuses its sunscreens on mature and dry skin types.

NIVEA or No7 for sensitive skin?

Both NIVEA and No7 provide an Average fit for sensitive skin on the products on this page, but No7 is built best for sensitive skin routines. Reviewers note that No7 has more fragrance-free options across the products on this page, while NIVEA offers versatile multi-use moisturizers.

NIVEA or No7 for acne-prone skin?

Both NIVEA and No7 achieve a Superior routine fit level for acne-prone skin on the products on this page. NIVEA offers blemish-clearing serums and a versatile multi-use moisturizer, while No7 helps improve skin feel and texture with lightweight and fast-absorbing formulas.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

  • Nadia Kapleva, MS

    Nadia Kapleva, MS

    Co-founder, Medical Director

    Cosmetic chemist, cosmetologist, aesthetic products developer

  • Alexey Shagraev, PhD

    Alexey Shagraev, PhD

    Co-founder, CEO and CTO

    PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex

  • Dr. Sofía Perea Pérez, MD, MSc

    Dr. Sofía Perea Pérez, MD, MSc

    Medical Board

    Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine

  • Aishani Shah, MD

    Aishani Shah, MD

    Medical Board

    Specialist dermatologist, MBBS, MD, IFAAD

  • Asya Zubkova, MS

    Asya Zubkova, MS

    Medical Board

    Cosmetic chemist, SCS, IFSCC member

  • Hanna Kurets, MD

    Hanna Kurets, MD

    Medical Board, Medical Advisor

    Dermatology MD

  • Elina Nazarenko, MD

    Elina Nazarenko, MD

    Medical Board

    Dermatology and diagnostic consultant

  • Victoria Derkova, MS

    Victoria Derkova, MS

    Medical Board

    Cosmetic chemist, cosmetic development technologist

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