SKIN1004 vs Kiehl's
SKIN1004 and Kiehl's are distinct skincare brands defined by different geographic origins, founding eras, and philosophies. SKIN1004 is a Korean brand known for toners, moisturizers, sunscreens, and masks built around centella asiatica, hyaluronic acid, and niacinamide, making it best for combination and dry skin. Kiehl's is an American brand beloved for dependable moisturizers, serums, toners, and eye products that incorporate nourishing glycerin and squalane, suiting mature skin and skin with dark spots best. While both offer targeted solutions for specific needs like acne-prone skin, they differ in their heritage and key botanical formulations.
SKIN1004 is a Korean skincare brand founded in 2012 and owned by Goodai Global Inc. since 2024.
mk.co.krpitchbook.comtracxn.comgoodai-global.com
Kiehl's is an American skincare brand founded in 1851 and owned by L'Oréal S.A. since 2000.
This page compares some of the most popular SKIN1004 and Kiehl's products; for every product of both brands, with a fit score for your own skin, use the Lovi app.
Popular SKIN1004 vs Kiehl's products
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Madagascar Centella Hyalu-Cica Water-Fit Sun Serum
$17.85
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Madagascar Centella Light Cleansing Oil
$31.85
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Madagascar Centella Toning Toner
$26.00
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Madagascar Centella Poremizing Light Gel Cream
$18.79
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Madagascar Centella Quick Calming Pad
$21.15
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Madagascar Centella Watergel Sheet Ampoule Mask
$15.00
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Hyalu-Cica Moisture Cream
$17.59
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Zombie Pack
$15.00
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Ultra Facial Cream
$39.00
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Creamy Eye Treatment with Avocado
$40.00
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Clearly Corrective™ Dark Spot Solution
$35.00
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Rare Earth Deep Pore Cleansing Masque
$47.00
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Retinol Skin-Renewing Daily Micro-Dose Serum
$95.00
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Midnight Recovery Concentrate
$139.00
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Better Screen UV Serum
$45.00
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Super Multi-Corrective Cream
$76.00
People Say
Hydration and soothing Mostly MentionedMostly Mentioned
- “calmed my angry skin — SKIN1004 Madagascar Centella Toning Toner”
- “Gives my dehydrated skin a moisture surge — SKIN1004 Madagascar Centella Watergel Sheet Ampoule Mask”
- “Eliminated redness on my easily irritated skin — SKIN1004 Madagascar Centella Watergel Sheet Ampoule Mask”
- “Keeps skin moisturized for 24+ hours — Kiehl's Ultra Facial Cream”
Lightweight texture Mostly MentionedOften Mentioned
- “sunk in like a dream — SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum”
- “Texture is on the thinner side... surprisingly lightweight. — SKIN1004 Madagascar Centella Light Cleansing Oil”
- “feels like nothing — Kiehl's Better Screen UV Serum”
- “works on dark skin — Kiehl's Better Screen UV Serum”
Fast absorption and oily skin benefits Sometimes NotedOften Mentioned
- “keeps my oils at bay — Kiehl's Rare Earth Deep Pore Cleansing Masque”
- “perfect for retinol newbies — Kiehl's Retinol Skin-Renewing Daily Micro-Dose Serum”
- “keeps my T-zone matte — Kiehl's Ultra Facial Oil-Free Gel Cream”
- “absorbs practically immediately — SKIN1004 Madagascar Centella Poremizing Light Gel Cream”
Smoothing, firming, and anti-aging Sometimes NotedSometimes Noted
- “leaves skin feeling silky — Kiehl's Powerful-Strength Line-Reducing Concentrate”
- “skin feels smoother — Kiehl's Retinol Skin-Renewing Daily Micro-Dose Serum”
- “skin looked & felt smoother — Kiehl's Super Multi-Corrective Cream”
- “skin feels super soft — SKIN1004 Zombie Pack”
Brightening and radiance Rarely NotedOften Mentioned
- “Acne marks are gone — Kiehl's Clearly Corrective™ Dark Spot Solution”
- “woke up glowing — Kiehl's Midnight Recovery Concentrate”
- “Skin looks radiant — Kiehl's Clearly Corrective™ Dark Spot Solution”
- “Gives a nice glow — SKIN1004 Madagascar Centella Tone Brightening Boosting Toner”
Exfoliation and cleansing Sometimes NotedRarely Noted
- “doesn't strip my skin — SKIN1004 Madagascar Centella Tone Brightening Cleansing Gel Foam”
- “Dissolves waterproof mascara and sunscreen effortlessly. — SKIN1004 Madagascar Centella Light Cleansing Oil”
- “gentle enough for daily use — SKIN1004 Madagascar Centella Toning Toner”
- “sucked the gunk out of my pores — Kiehl's Rare Earth Deep Pore Cleansing Masque”
Price point and cost Rarely NotedMostly Mentioned
- “Price is quite steep — SKIN1004 Madagascar Centella Watergel Sheet Ampoule Mask”
- “Pricey for daily use — SKIN1004 Madagascar Centella Quick Calming Pad”
- “pricy daily staple — Kiehl's Ultra Facial Cream”
Finish and texture issues Sometimes NotedOften Mentioned
- “milky sweat when running — SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum”
- “looked greasy by midday — SKIN1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum”
- “left my skin medium tacky — SKIN1004 Madagascar Centella Poremizing Light Gel Cream”
- “oil slick in summer — Kiehl's Ultra Facial Cream”
Irritation and sensitivity Sometimes NotedSometimes Noted
- “Made my vision blurry/foggy for a while after rinsing. — SKIN1004 Madagascar Centella Light Cleansing Oil”
- “painful tightness — SKIN1004 Zombie Pack”
- “burned my face immediately — Kiehl's Rare Earth Deep Pore Cleansing Masque”
- “stings my face and feels like burning — Kiehl's Super Multi-Corrective Cream”
Application issues and messiness Sometimes NotedSometimes Noted
- “hard to wash off — SKIN1004 Zombie Pack”
- “Hard to separate — SKIN1004 Madagascar Centella Quick Calming Pad”
- “hard to spread — Kiehl's Creamy Eye Treatment with Avocado”
- “rolled off my face — Kiehl's Powerful-Strength Line-Reducing Concentrate”
SKIN1004 vs Kiehl's routines for dry skin
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Cleanser
Madagascar Centella Tone Brightening Cleansing Gel Foam
Morning · Evening · Once a week
$14.00
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Hydrating Toner
Probio-Cica Essence Toner
Morning
$18.00
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Moisturizer
Madagascar Centella Hyalu-Cica Water-Fit Sun Serum
Morning · Evening · Once a week
$17.85
-
Pre-Cleanser
Madagascar Centella Light Cleansing Oil
Evening · Once a week
$31.85
-
Nourishing Mask
Madagascar Centella Watergel Sheet Ampoule Mask
Once a week
$15.00
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Cleanser
Calendula Deep Cleansing Foaming Face Wash
Morning · Evening · Once a week
$39.00
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Hydrating Toner
Ultra Facial Toner
Morning
$26.00
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Moisturizer
Hydro-Plumping Serum Concentrate
Morning · Evening · Once a week
$82.00
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SPF
Better Screen UV Serum
Morning
$45.00
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Pre-Cleanser
Midnight Recovery Botanical Cleansing Oil
Evening · Once a week
$38.00
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Serum or Treatment
Powerful-Strength Line-Reducing Concentrate
Evening · Once a week
$130.00
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Nourishing Mask
MEDIHEAL Vita Essential Mask
Once a week
$22.00
Buy SKIN1004 routine · $96.70 · 87% fit
Buy Kiehl's routine · $382.00 · 82% fitSee multi-brand routine · 99% fit
SKIN1004 vs Kiehl's routines for oily skin
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Cleanser
Madagascar Centella Tone Brightening Cleansing Gel Foam
Morning · Evening · Once a week
$14.00
-
Hydrating Toner
Probio-Cica Essence Toner
Morning · Once a week
$18.00
-
Moisturizer
Madagascar Centella Hyalu-Cica Water-Fit Sun Serum
Morning · Evening · Once a week
$17.85
-
Pre-Cleanser
Madagascar Centella Light Cleansing Oil
Evening · Once a week
$31.85
-
Cleansing Toner
Madagascar Centella Tea-Trica Purifying Toner
Evening
$15.49
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Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
$69.00
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Cleansing Mask
Revision Skincare Black Mask
Once a week
$79.00
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Cleanser
Calendula Deep Cleansing Foaming Face Wash
Morning · Evening · Once a week
$39.00
-
Hydrating Toner
Ultra Facial Toner
Morning · Once a week
$26.00
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Moisturizer
Ultra Facial Oil-Free Gel Cream
Morning · Evening · Once a week
$22.00
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SPF
Ultra Facial Cream
Morning
$39.00
-
Pre-Cleanser
Midnight Recovery Botanical Cleansing Oil
Evening · Once a week
$38.00
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Cleansing Toner
Pixi Glow Tonic
Evening
$28.42
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Serum or Treatment
Clearly Corrective™ Dark Spot Solution
Evening · Once a week
$35.00
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Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
$69.00
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Cleansing Mask
Rare Earth Deep Pore Cleansing Masque
Once a week
$47.00
Buy SKIN1004 routine · $245.19 · 87% fit
Buy Kiehl's routine · $343.42 · 80% fitSee multi-brand routine · 98% fit
SKIN1004 vs Kiehl's routines for combination skin
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Cleanser
Madagascar Centella Tone Brightening Cleansing Gel Foam
Morning · Evening · Once a week
$14.00
-
Hydrating Toner
Madagascar Centella Toning Toner
Morning · Once a week
$26.00
-
Moisturizer
Madagascar Centella Hyalu-Cica Water-Fit Sun Serum
Morning · Evening · Once a week
$17.85
-
Pre-Cleanser
Madagascar Centella Light Cleansing Oil
Evening · Once a week
$31.85
-
Cleansing Toner
Madagascar Centella Tea-Trica Purifying Toner
Evening
$15.49
-
Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
$69.00
-
Cleansing Mask
HERBIVORE Botanicals Blue Tansy BHA and Enzyme Pore Refining Mask
Once a week
$58.00
-
Cleanser
Calendula Deep Cleansing Foaming Face Wash
Morning · Evening · Once a week
$39.00
-
Hydrating Toner
Ultra Facial Toner
Morning · Once a week
$26.00
-
Moisturizer
Ultra Facial Oil-Free Gel Cream
Morning · Evening · Once a week
$22.00
-
SPF
Better Screen UV Serum
Morning
$45.00
-
Pre-Cleanser
Midnight Recovery Botanical Cleansing Oil
Evening · Once a week
$38.00
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Cleansing Toner
Medicube Zero Pore Pad 2.0
Evening
$18.90
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Serum or Treatment
Clearly Corrective™ Dark Spot Solution
Evening · Once a week
$35.00
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Enzyme Powder
Dermalogica Daily Microfoliant
Once a week
$69.00
-
Cleansing Mask
Rare Earth Deep Pore Cleansing Masque
Once a week
$47.00
Buy SKIN1004 routine · $232.19 · 88% fit
Buy Kiehl's routine · $339.90 · 83% fitSee multi-brand routine · 97% fit
Questions and answers
SKIN1004 or Kiehl's: which is better?
Both SKIN1004 and Kiehl's are great options, as Lovi shows them both with High routine fit across most skin types, including dry, oily, and combination skin. SKIN1004 is particularly strong for hydration and soothing, whereas Kiehl's excels in brightening, firming, and anti-aging benefits.
What is the difference between SKIN1004 and Kiehl's?
SKIN1004 is better for hydration and soothing as well as exfoliation and cleansing, whereas Kiehl's does better with fast absorption and oily skin benefits, smoothing, firming, and anti-aging, and brightening and radiance. Kiehl's also has a higher price point, while SKIN1004 has fewer finish and texture issues.
SKIN1004 or Kiehl's for dry skin?
Both SKIN1004 and Kiehl's offer a High routine fit for dry skin, making them equally good options depending on your preference. SKIN1004 focuses on hydrating and soothing ingredients like centella asiatica and hyaluronic acid, while Kiehl's relies on elements such as glycerin and squalane.
Journal of Pharmacy & Pharmaceutical Sciences, 2015Drug Delivery, 2017
SKIN1004 or Kiehl's: which cleanser is better?
Both SKIN1004 and Kiehl's offer strong cleanser options on this page, with SKIN1004 better for hydration and soothing, while Kiehl's excels in fast absorption and oily skin benefits. Lovi rates the routine fit for both brands as High across most skin types.
Which is more affordable, SKIN1004 or Kiehl's?
SKIN1004 does better on price point and cost compared to Kiehl's.
SKIN1004 or Kiehl's: which brand has no fragrance in any of its listed products?
SKIN1004 has no fragrance listed in the ingredients for every product on its page. By contrast, Kiehl's includes fragrance in two of the products on its page.
SKIN1004 or Kiehl's for oily skin?
Both SKIN1004 and Kiehl's offer a High routine fit for oily skin, making them strong choices for this skin type. SKIN1004 products on this page list no fragrance, while Kiehl's excels in fast absorption and oily skin benefits.
SKIN1004 or Kiehl's: which moisturizer is better?
Both SKIN1004 and Kiehl's offer effective moisturizers, with SKIN1004 being well-regarded for lightweight and soothing hydration, while Kiehl's is frequently chosen for deeper hydration and anti-aging benefits. Hyaluronic acid helps improve skin moisture and elasticity across formulations from both brands.
Journal of Pharmacy & Pharmaceutical Sciences, 2015Drug Delivery, 2017
SKIN1004 or Kiehl's for sensitive skin?
Both SKIN1004 and Kiehl's offer High routine fit for sensitive skin, making them equally good options. Every product on the SKIN1004 page lists no fragrance in its ingredients, which may help minimize irritation.
SKIN1004 or Kiehl's: which sunscreen is better?
When comparing sunscreens on these pages, SKIN1004 features the Madagascar Centella Hyalu-Cica Water-Fit Sun Serum, while Kiehl's offers the Better Screen UV Serum. Lovi rates the SKIN1004 sunscreen as Superior for acne-prone, oily acne-prone, and combination skin, and High for oily, dry, skin with dark spots, dry sensitive, and sensitive skin, compared to Kiehl's sunscreen which is rated High for skin with dark spots, combination, sensitive, acne-prone, and mature skin, and Average for oily, dry, oily acne-prone, and dry sensitive skin.
SKIN1004 or Kiehl's for acne-prone skin?
SKIN1004 is a better fit for acne-prone skin on this page, offering a High routine fit compared to Kiehl's Average level. SKIN1004 products on this page list no fragrance, whereas Kiehl's is frequently noted by reviewers for causing breakouts and skin irritation.
SKIN1004 or Kiehl's for mature skin?
Both SKIN1004 and Kiehl's offer a High routine fit for mature skin, but they use different key ingredients to address aging. SKIN1004 features Centella asiatica and hyaluronic acid, where sodium hyaluronate helps improve skin quality and hydration. Kiehl's relies on retinol, which may stimulate collagen accumulation in naturally aged human skin.
Journal of Pharmacy & Pharmaceutical Sciences, 2015The Journal of Investigative Dermatology, 2000
SKIN1004 or Kiehl's for skin with dark spots?
Both SKIN1004 and Kiehl's are a High fit for skin with dark spots. SKIN1004 products on this page list no fragrance, while Kiehl's features key ingredients like Vitamin C and niacinamide, which helps reduce cutaneous pigmentation.
Research behind their key ingredients
The effect of niacinamide on reducing cutaneous pigmentation and suppression of melanosome transfer
Topical menthol--a human model for cold pain by activation and sensitization of C nociceptors
Effects of Turmeric (Curcuma longa) on Skin Health: A Systematic Review of the Clinical Evidence
The Effect of Aloe Vera Clinical Trials on Prevention and Healing of Skin Wound: A Systematic Review
Bifidobacterium longum lysate, a new ingredient for reactive skin
Molecular basis of retinol anti-ageing properties in naturally aged human skin in vivo
Psychophysical study of the effects of topical application of menthol in healthy volunteers
Effects of ascorbic acid on gingival melanin pigmentation in vitro and in vivo
Apigenin inhibits UVA-induced cytotoxicity in vitro and prevents signs of skin aging in vivo
Panax ginseng induces human Type I collagen synthesis through activation of Smad signaling
Vitamin C-squalene bioconjugate promotes epidermal thickening and collagen production in human skin
Calendula extract: effects on mechanical parameters of human skin
Self-Assembled Cubic Liquid Crystalline Nanoparticles for Transdermal Delivery of Paeonol
A comparative study of gluconolactone versus benzoyl peroxide in the treatment of acne
Phyllanthus emblica L. (amla) branch: A safe and effective ingredient against skin aging
Natural Arctium lappa fruit extract improves the clinical signs of aging skin
Preparation and evaluation of anti-wrinkle cream containing saffron extract and avocado oil
The influence of alkane chain length on the skin irritation potential of 1,2-alkanediols
Chemical peels for acne vulgaris: a systematic review of randomised controlled trials
In vitro and in vivo anti-allergic effects of Arctium lappa L
Effects of topical copper tripeptide complex on CO2 laser-resurfaced skin
Starch- and carboxymethyl cellulose-based films as active beauty masks with papain incorporation
The evaluation of aluminum oxide crystal microdermabrasion for photodamage
Skin barrier changes induced by aluminum oxide and sodium chloride microdermabrasion
Safety of a preservative system containing 1,2-hexanediol and caprylyl glycol
Moisturizing effect of alcohol-based hand rub containing okra polysaccharide
The anti wrinkle efficacy of synthetic hexapeptide (Argireline) in Chinese Subjects
Liposomal formulation of a vitamin C derivative: a promising strategy to increase skin permeability
Functional properties and skin care effects of sodium trehalose sulfate
Nanocomplex of quaternized cyclodextrin grafted chitosan and hyaluronic acid for a skin delivery
Histometric assessment of the age-related skin response to 2-hydroxy-5-octanoyl benzoic acid
Clinical and histologic changes determine optimal treatment regimens for microdermabrasion
Treatment with Ascorbyl Glucoside-Arginine Complex Ameliorates Solar Lentigos
Clinical Assessment of a Novel Jasmonate Cosmeceutical, LR2412-Cx, for the Treatment of Skin Aging
Retrospective Review of Dermal Safety Studies of Organic Sunscreens
Targeting Circadian Rhythm for the Regulation of Skin Collagen Metabolism
Behind this comparison
Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.
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Co-founder, Medical Director
Cosmetic chemist, cosmetologist, aesthetic products developer
-

Co-founder, CEO and CTO
PhD in computer science, 3x US patent holder, ex-Google, ex-Yandex
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Dr. Sofía Perea Pérez, MD, MSc
Medical Board
Aesthetic medicine practitioner, MSc in Longevity and Anti-Aging Medicine
-

Medical Board
Specialist dermatologist, MBBS, MD, IFAAD
-

Medical Board
Cosmetic chemist, SCS, IFSCC member
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Medical Board, Medical Advisor
Dermatology MD
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Elina Nazarenko, MD
Medical Board
Dermatology and diagnostic consultant
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Victoria Derkova, MS
Medical Board
Cosmetic chemist, cosmetic development technologist
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