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The Ordinary vs Shu Uemura

The Ordinary is a Canadian skincare brand founded in 2016 and owned by The Estée Lauder Companies Inc. since 2021.

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Shu Uemura is a Japanese skincare brand founded in 1967 and owned by L'Oréal S.A. since 2003.

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This page compares some of the most popular The Ordinary and Shu Uemura products; for every product of both brands, with a fit score for your own skin, use the Lovi app.

Questions and answers

The Ordinary or Shu Uemura: which is better?

The products on this page from The Ordinary generally offer a much broader selection for various skin concerns compared to the limited range from Shu Uemura.

What is the difference between The Ordinary and Shu Uemura?

The Ordinary offers a large range of affordable skin care products on this page and fits dry, dry sensitive, and oily skin best, while Shu Uemura is represented by a single cleansing oil with lower fit levels for most skin types. Lovi rates the products on this page for both brands, with The Ordinary featuring many options that help smooth texture and clear acne.

Which is more affordable, The Ordinary or Shu Uemura?

The products on this page from The Ordinary are frequently mentioned by reviewers as affordable and offering great value. Shu Uemura is not noted for affordability on this page.

Which causes fewer breakouts, The Ordinary or Shu Uemura?

The products on this page from The Ordinary generally fit acne-prone skin better than Shu Uemura, with several items achieving high or superior fit levels. Niacinamide helps reduce blemishes, while squalane is unlikely to cause issues for most users though it may occasionally trigger acne in sensitive individuals.

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When were The Ordinary and Shu Uemura founded, and which parent companies own them?

The Ordinary was founded in 201Canada and is owned by The Estée Lauder Companies Inc. Shu Uemura was founded in 1967 in Japan and is owned by L'Oréal S.A.

Which brand offers a cleansing oil makeup remover on this page?

Shu Uemura offers a cleansing oil makeup remover on this page, which has an Average Lovi fit level for dry sensitive skin, skin with dark spots, dry skin, sensitive skin, and mature skin.

Do products from either The Ordinary or Shu Uemura contain fragrance in their ingredients?

Every product on this page from both The Ordinary and Shu Uemura lists no fragrance in its ingredients.

Research behind their key ingredients

Behind this comparison

Lovi compares products by their fit scores, calculated from the full ingredient list with brand-independent rules our dermatologists and cosmetic chemists build and review, and personalizes every pick with AI trained on the real results of millions of users. Lovi trains its fit score models on a proprietary dataset built from more than 10,000 expert-labeled products and more than 100,000 simulated examples, following an internally consistent methodology presented at Cosmoprof, AMWC, and Skin of Color Update.

How does it fit your skin?

Scan your face, then any product: Lovi shows how well it fits you and what fits even better.